Experienced sales leader with a strong background in district planning, territory management, and relationship building. Skilled at coaching representatives, strengthening key accounts, and using CRM data and market trends to improve pipeline performance and profitability. Proven ability to develop talent and support consistent growth.
Work History
District Sales Manager
12 Years 9 Months
SYSCO Food Services | 01.2014 - 10.2026
Implemented sales strategies supporting growth across foodservice accounts and market segments.
Led district sales planning to align territory coverage, customer priorities, and revenue targets.
Coached sales representatives on account development, product positioning, and consultative selling techniques.
Monitored district performance, reviewing pipelines, margins, and customer retention trends for action.
Collaborated with operations and service teams to resolve delivery issues and protect customer satisfaction.
Developed succession-ready talent through field coaching, feedback, and performance expectations.
Negotiated pricing and contract terms to strengthen key accounts and preserve profitability.
Evaluated territory opportunities using CRM data, competitive activity, and customer purchasing patterns.
Collaborated closely with other district managers to share best practices, lessons, and drive overall success of the organization.
Improved team performance by providing regular coaching, training, and mentoring to sales representatives.
Increased sales revenue by developing and implementing effective sales strategies for the district.
Recognized potential talent within the team members early on; mentored them into higher positions in the organization over time.
Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
Enhanced team morale by fostering a positive work environment, recognizing achievements, and promoting professional development opportunities.
Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Business Development Manager
3 Years
SYSCO Food Services | 10.2010 - 10.2013
Developed new foodservice accounts through prospecting, cold calling, and territory analysis.
Managed existing customer relationships to expand product mix and strengthen retention.
Negotiated pricing and contract terms aligned with margin goals and service expectations.
Coordinated cross-functional support with operations, credit, and customer service teams.
Built sales pipelines using CRM tracking, follow-up discipline, and opportunity prioritization.
Presented tailored solutions to restaurants, healthcare, and institutional foodservice buyers.
Led territory planning to identify growth opportunities and improve sales performance.
Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
District Sales Manager
3 Years 1 Month
SYSCO Food Services | 09.2007 - 10.2010
Grew YOY sales [Number]% by consistently meeting and exceeding quotas.
Exceeded annual sales targets through strategic planning, territory optimization, and customer relationship building.
Assessed competitive landscape regularly to adapt strategies accordingly and maintain a leading position in the market.
Analyzed data trends to monitor performance metrics and develop actionable insights for continuous improvement efforts.
Contributed to company growth by identifying new market opportunities for product expansion.
Managed change effectively during organizational restructuring or product launches, minimizing disruption on the team''s performance.
Expanded market share with targeted account management and new business development initiatives.
Built relationships with customers and community to establish long-term business growth.
Business Development Manager
5 Years 1 Month
SYSCO Food Services | 08.2002 - 09.2007
Resolved account issues quickly to protect service levels and maintain customer confidence.
Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
Developed customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
Generated new business with marketing initiatives and strategic plans.
Established relationships with key decision-makers within customer2s organization to promote growth and retention.
Negotiated and closed long-term agreements with new clients in assigned territory.
Consistently met or exceeded monthly quotas through diligent prospecting efforts, relentless follow-up activities, and expert negotiation skills.
Sales Consultant
5 Years 7 Months
SYSCO Food Services | 01.1997 - 08.2002
Developed customer relationships and identified foodservice needs to expand account sales opportunities.
Recommended product solutions aligned with menu trends, pricing goals, and operational requirements.
Managed territory accounts, maintaining consistent follow-up and responsive service.
Analyzed customer purchasing patterns to support order planning and demand forecasting.
Resolved customer concerns quickly, preserving account satisfaction and long-term retention.
Used consultative sales techniques to understand customer needs and recommend relevant products and services.
Developed long-lasting client relationships by consistently exceeding expectations with exceptional service.
Education
Associate of Arts - Business
Florida State University | Tallahassee, FL | 05.1992
Skills
Sales management
Territory management
Sales leadership
Territory analysis
Sales presentations
Goal setting
Performance goals
Relationship management
Accomplishments
Achieved platinum club by performance of sales growth and profit growth.