David Taylor
Springfield,Va.
Summary
Driven and goal-oriented professional with a strong desire to secure a Vice President of Sales position within a senior living organization. Passionate about leadership and team cultivation, aiming to exceed organizational goals and objectives. Motivated to make a positive impact by extending an enriching lifestyle to a diverse group of seniors.
Overview
15
15
years of professional experience
Work History
Sales Director (Developing Community)
Woodleigh Chase/ Erickson Living
10.2022 - Current
- Collaborated with Brinkman Construction Group on timing and delivery schedules to successfully open Erickson's 23rd Community.
- Established and guided inaugural sales team to connect with potential clients.
- Identified and managed sales-centric strategies, programs, and processes to meet monthly targets.
- Executed impactful presentations leading customers to progress further in their decision-making journey.
- Implemented a monthly newsletter and podcast to keep prospects informed about next steps and building progress
- Developed and implemented specific, measurable sales strategies that successfully launched Woodleigh Chase
- Remained informed about the local real estate market, the customer profile, by establishing partnerships with local agents, downsizers, and movers
- Prepared weekly forecast, occupancy, and move-in reports
- Established substantial Priority Waitlist by enrolling more than 1,300 members in first operational year.
- Achieved full occupancy of 258 apartment homes during phase one pre-opening.
- Created and maintained a robust retention program for prospective residents, which led to ending the year at 97% occupancy on a goal of 89% occupancy
- Initiated Custom Interior Program that resulted in upwards of two million dollars in unexpected income.
- Supported Regional Vice President by mentoring other Sales Leaders and supporting their community sales efforts
Sales Director (Developed Community)
Greenspring/ Erickson Living
06.2016 - 10.2022
- Oversaw the inventory of 1,300+ apartment homes with an average turnover rate of 11%.
- Developed strategic goals leading to consistent 96% occupancy rate.
- Exceeded projected settlement and move-in targets year over year
- Managed efforts to navigate Covid-19 challenges utilizing community concierge services.
- Led customers through the sales process, which included reviewing financial qualifications, contracts, and all other aspects regarding being a resident at Greenspring
- Developed and implemented onboarding plans for new associates and team members
- Prepared materials and led weekly team meetings
- Prepared weekly forecast, occupancy, and settlement reports
- Presented to prospective residents at monthly luncheons and outreach events
- Sat in on budgeting and repositioning meetings for multiple Erickson Living Communities
- Supported enterprise by attending focus groups for new potential Erickson communities
Sales & Marketing Director
Goodwin Living
12.2014 - 06.2016
- Managed the budget, expenses, and finances for the sales department
- Oversaw Sales & Marketing initiatives at Goodwin House Alexandria, achieving a 97% average occupancy.
- Exceeded projected settlement and move-in targets year over year
- Provided direct senior-level leadership, coaching, training, and management to the sales team
- Implemented an availability/occupancy tracker for team, which helped team to be initiative-taking about upcoming inventory
- Helped launch the new Small House Continuing Care Neighborhood at Goodwin House Alexandria
- Helped lead the efforts in finding a new CRM Sales tool for the enterprise, which led to Salesforce
- Developed strategies for selling the newly constructed inventory at Goodwin House Alexandria
- Participated in Leading Age, and attended conferences at The National Leading Age Conference in Boston, MA
Sales Manager
Greenspring/ Erickson Living
01.2014 - 12.2014
- Onboarded, developed, and managed Sales Associates
- Created monthly sales goals for Sales Associates
- Participated in budget and marketing planning meetings
- Created the 2014 Sales Strategic Plan
- Planned and executed weekly team meetings and daily stand-up meetings alongside Director of Sales
- Managed inventory and availability report
- Lead customers through the sales process, which includes financial qualifications, contracts, and all other aspects regarding being a resident at Greenspring
- Served as a back-up presenter at luncheon and educational sales events
Senior Sales Associate
Greenspring/ Erickson Living
07.2012 - 01.2014
- Interacted daily with customers through sales activities that included daily phone sales, face-to-face sales, group sales, and one-on-one sales, which has resulted in over fifty future residents joining Greenpsring Priority List and over fifty thousand dollars in revenue
- Nominated as a participant in the Erickson Living Future Leaders Program
- Participated in the Erickson Living Powerful Presentation Program
- Participated in the Erickson Living Powerful Persona Program
- Assisted with the development of monthly team goals
- Mentored Sales Associates on improving their sales ability
Sales & Events Associate
Greenspring/ Erickson Living
03.2010 - 07.2012
- Executed a consistent Sales Event and Outreach Program that created a positive experience for potential residents and was responsible for bringing in over nineteen million dollars in revenue
- Collaborated with sales team, advertising team, and community team to ensure Event Program and campus advertising campaigns met the business needs of the community
- Assisted at other Erickson Living Community Sales Events, and helped those communities reach event goals and drive sales
- Provided sales event training and orientation for all event team members (sales and community employees)
- Executed a Resident Ambassador Program that actively represented the community and sales goals
- Implemented and led a quarterly 'Regional Events Peer Call' to share best practices with regional colleagues
Education
B.S - Communication Studies, Writing
James Madison University
Harrisonburg, VASkills
- Salesforce
- Microsoft Word
- SPSS
- Adobe Illustrator
- Microsoft PowerPoint
- LexisNexis
- Quark Express
- Websurveyor
- Photoshop
Honors And Awards
- Drive Excellence Leader of the Year, 2024
- Nominated for Greenspring Shining Star of the Month, 2011
- Nominated for Greenspring Shining Star of the Month, 2012
- Nominated for Greenspring Shining Star of the Month, 2013
- Greenspring Shining Star of the Month, 2013
Timeline
Sales Director (Developing Community)
Woodleigh Chase/ Erickson Living
10.2022 - Current
Sales Director (Developed Community)
Greenspring/ Erickson Living
06.2016 - 10.2022
Sales & Marketing Director
Goodwin Living
12.2014 - 06.2016
Sales Manager
Greenspring/ Erickson Living
01.2014 - 12.2014
Senior Sales Associate
Greenspring/ Erickson Living
07.2012 - 01.2014
Sales & Events Associate
Greenspring/ Erickson Living
03.2010 - 07.2012
B.S - Communication Studies, Writing
James Madison University
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