David T. Ashbaugh
Irwin,PA
Summary
Experienced executive leader with 20+ years of driving year-over-year growth for major brands in competitive markets. Highly motivated and resourceful, with a track record of recruiting, developing, and managing top-performing teams. Consistently exceeds aggressive sales targets through impactful marketing and promotional strategies. Excels in high-pressure situations, utilizing exceptional communication, critical thinking, interpersonal, and conflict resolution skills.
Overview
17
17
years of professional experience
Work History
Senior Regional Manager
Luxottica Retail: LensCrafters
02.2020 - Current
- Spearheaded initiatives aimed at improving internal processes which resulted in smoother workflow.
- Launched new products within the region, successfully driving market penetration and brand awareness.
- Created a positive work culture that motivated employees to excel at their jobs while fostering teamwork across departments.
- Coached and mentored team members to foster professional growth, leading to improved performance and higher retention rates.
- Developed strong relationships with key clients, resulting in long-term partnerships and increased revenue.
- Managed budgets, ensuring optimal allocation of resources for maximum return on investment.
District Manager
Hallmark Cards
06.2012 - 02.2020
- Serve in a key management role with direct oversight of a $33M district consisting of 26 stores and 470 employees
- Provide comprehensive professional development to two District Managers, promoting 15 team members on to higher-level positions
- Awarded District Manager of the Year for outstanding customer service and satisfaction in three consecutive years
- Ranked #1 in all districts throughout the company for producing in 8% increase in individual average transactions
- Generated a 25% increase in total sales from 2012 to 2015, as well as a 5% increase-to-plan for both calendar years
- Significantly reduced shrink percentage (1.5% to .45%) three years in a row, the highest reduction out of 33 districts
District Manager
Adidas America
09.2010 - 06.2012
- Directed day-to-day business operations for a high volume, 25-store district accounting for over $90M in annual sales
- Indirectly responsible for managing 200 store employees of all organizational levels ranging from Sales Associates to Store Managers
- Succeeded in increasing average transaction dollar amount by 11%, the highest average among all Adidas districts
- Sustained 22% customer conversion rate (#1 in all districts) using brand awareness campaigns to increase foot traffic
- Maintained 20% contribution rate by analyzing P&L statements and market trends in relation to competitor activity
- Recognized by executive management for simulating a 10% increase in planned sales, #1 across all store concepts
Area Manager
Adidas America
08.2008 - 08.2010
- Managed all core business functions, from P&L and sales to customer service, for a $22M, 10-store area with 200 employees
- Received the highest LPI Security grade (90% average) among all areas following completion of annual security audits
- Spearheaded the launch of a new “WIN” initiative that increased company-wide sales generation by more than $1M
- Ensured both current and future business needs were met by working with store managers on succession planning
Education
BA - Business; Education Minor
West Virginia Wesleyan College
Buckhannon, WVSkills
- Customer-Centric Retail Leadership
- Financial Profit Analysis
- Inventory Management
- Shrink Reduction
- Process Optimization
- Strategic Market Insights
- New Market Development
- Retail Space Design
- Marketing Strategy Development
- Procurement Strategy Development
- Talent Development
- Competitive Positioning Analysis
Accomplishments
2016 Hallmark District Manager of the Year.
2023 LensCrafters FLDP Regional Manager of the Year.
Timeline
Senior Regional Manager
Luxottica Retail: LensCrafters
02.2020 - Current
District Manager
Hallmark Cards
06.2012 - 02.2020
District Manager
Adidas America
09.2010 - 06.2012
Area Manager
Adidas America
08.2008 - 08.2010
BA - Business; Education Minor
West Virginia Wesleyan College
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