Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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David T. Ashbaugh

Irwin,PA

Summary

Experienced executive leader with 20+ years of driving year-over-year growth for major brands in competitive markets. Highly motivated and resourceful, with a track record of recruiting, developing, and managing top-performing teams. Consistently exceeds aggressive sales targets through impactful marketing and promotional strategies. Excels in high-pressure situations, utilizing exceptional communication, critical thinking, interpersonal, and conflict resolution skills.

Overview

17
17
years of professional experience

Work History

Senior Regional Manager

Luxottica Retail: LensCrafters
02.2020 - Current
  • Spearheaded initiatives aimed at improving internal processes which resulted in smoother workflow.
  • Launched new products within the region, successfully driving market penetration and brand awareness.
  • Created a positive work culture that motivated employees to excel at their jobs while fostering teamwork across departments.
  • Coached and mentored team members to foster professional growth, leading to improved performance and higher retention rates.
  • Developed strong relationships with key clients, resulting in long-term partnerships and increased revenue.
  • Managed budgets, ensuring optimal allocation of resources for maximum return on investment.

District Manager

Hallmark Cards
06.2012 - 02.2020
  • Serve in a key management role with direct oversight of a $33M district consisting of 26 stores and 470 employees
  • Provide comprehensive professional development to two District Managers, promoting 15 team members on to higher-level positions
  • Awarded District Manager of the Year for outstanding customer service and satisfaction in three consecutive years
  • Ranked #1 in all districts throughout the company for producing in 8% increase in individual average transactions
  • Generated a 25% increase in total sales from 2012 to 2015, as well as a 5% increase-to-plan for both calendar years
  • Significantly reduced shrink percentage (1.5% to .45%) three years in a row, the highest reduction out of 33 districts

District Manager

Adidas America
09.2010 - 06.2012
  • Directed day-to-day business operations for a high volume, 25-store district accounting for over $90M in annual sales
  • Indirectly responsible for managing 200 store employees of all organizational levels ranging from Sales Associates to Store Managers
  • Succeeded in increasing average transaction dollar amount by 11%, the highest average among all Adidas districts
  • Sustained 22% customer conversion rate (#1 in all districts) using brand awareness campaigns to increase foot traffic
  • Maintained 20% contribution rate by analyzing P&L statements and market trends in relation to competitor activity
  • Recognized by executive management for simulating a 10% increase in planned sales, #1 across all store concepts

Area Manager

Adidas America
08.2008 - 08.2010
  • Managed all core business functions, from P&L and sales to customer service, for a $22M, 10-store area with 200 employees
  • Received the highest LPI Security grade (90% average) among all areas following completion of annual security audits
  • Spearheaded the launch of a new “WIN” initiative that increased company-wide sales generation by more than $1M
  • Ensured both current and future business needs were met by working with store managers on succession planning

Education

BA - Business; Education Minor

West Virginia Wesleyan College
Buckhannon, WV

Skills

  • Customer-Centric Retail Leadership
  • Financial Profit Analysis
  • Inventory Management
  • Shrink Reduction
  • Process Optimization
  • Strategic Market Insights
  • New Market Development
  • Retail Space Design
  • Marketing Strategy Development
  • Procurement Strategy Development
  • Talent Development
  • Competitive Positioning Analysis

Accomplishments

2016 Hallmark District Manager of the Year.  

2023 LensCrafters FLDP Regional Manager of the Year.     

Timeline

Senior Regional Manager

Luxottica Retail: LensCrafters
02.2020 - Current

District Manager

Hallmark Cards
06.2012 - 02.2020

District Manager

Adidas America
09.2010 - 06.2012

Area Manager

Adidas America
08.2008 - 08.2010

BA - Business; Education Minor

West Virginia Wesleyan College
David T. Ashbaugh