Davier Lopez-Rodriguez
Charlotte,NC
Summary
Strategic and data-driven Social Media Strategist with 3+ years of experience developing platform-specific strategies, executing integrated campaigns, and optimizing performance through analytics and social listening. Proven ability to strengthen brand presence, drive measurable engagement, and support reputation management in fast-paced, high-visibility environments. Experienced collaborating cross-functionally with creative, communications, leadership, and external partners to deliver cohesive, brand-aligned social media initiatives.
Overview
7
7
years of professional experience
Work History
Special Projects Specialist – Marketing & Communications
Charlotte-Mecklenburg Animal Care & Control
Charlotte, North Carolina
01.2025 - Current
- Develop and execute multi-platform digital and social media strategies aligned with brand objectives, audience growth, and engagement goals.
- Lead integrated marketing campaigns across social, email, web, and out-of-home channels, driving measurable increases in reach, engagement, and participation.
- Own end-to-end campaign execution, from concept and content development through launch, optimization, and post-campaign analysis.
- Analyze performance metrics across platforms, translating data into actionable insights to refine content strategy, posting cadence, and audience targeting.
- Build performance reports and executive dashboards highlighting campaign impact, audience trends, and ROI for leadership and key stakeholders.
- Manage and update web and digital content, ensuring accuracy, usability, and alignment with brand standards and campaign priorities.
- Collaborate cross-functionally with Communications, Operations, Leadership, and external partners to deliver cohesive, brand-aligned messaging at scale.
- Support high-visibility and time-sensitive initiatives, including reputation management and rapid-response communications, ensuring brand-appropriate execution.
- Establish content guidelines and campaign-specific brand standards to maintain consistency across channels and distinguish major initiatives from day-to-day content.
- Partner with vendors, sponsors, and creators to amplify reach, evaluate performance, and optimize future collaborations using data-driven insights.
Marketing Consultant and Content Creator
Freelance
Charlotte, North Carolina
09.2020 - Current
- Provide marketing and content support for small businesses and organizations, managing social media accounts and digital campaigns.
- Develop content strategies and calendars tailored to client goals, platforms, and target audiences.
- Executed design of unique graphics and production of photo/video content that reflects client messaging and brand identity.
- Support SEO, digital advertising, and content marketing initiatives to increase visibility and audience growth.
- Track performance metrics and adjust strategies based on engagement and campaign results.
Social Media & Marketing Specialist Intern
Charlotte-Mecklenburg Police Department
Charlotte, North Carolina
06.2024 - 01.2025
- Developed and executed digital and social media strategies to grow audience reach, engagement, and brand visibility.
- Created, scheduled, and published content across Instagram, Facebook, and X, including graphics, short-form video, and campaign-based posts.
- Monitored and analyzed platform analytics (reach, impressions, engagement) to optimize content performance and posting strategies.
- Collaborated with internal departments and external stakeholders to amplify partnership content and coordinated campaigns.
- Designed digital graphics, newsletters, and promotional materials to support events, programs, and public initiatives.
- Helped refresh brand guidelines and visual standards to ensure consistency across all digital communications.
Sales and Marketing Specialist
T-Mobile
Charlotte, North Carolina
06.2022 - 06.2024
- Drove customer acquisition, engagement, and retention through strategic communication and consultative selling.
- Managed B2B client relationships, supporting account growth, promotions, and contract execution.
- Recognized as Top Mobile Expert in the Charlotte-South District, demonstrating strong performance in fast-paced, high-volume environments.
- Developed strong presentation, persuasion, and data-driven decision-making skills applicable to digital strategy roles.
Trainer
Target
Charlotte, North Carolina
09.2018 - 11.2022
- Tracked conversion and fulfillment metrics to support daily performance goals and operational efficiency.
- Served as a pacer, coordinating workflow, prioritizing orders, and ensuring timely, accurate fulfillment during high-volume periods.
- Managed fulfillment logistics and order flow, supporting on-time completion and adherence to company standards.
- Trained and onboarded new team members, reinforcing best practices, productivity expectations, and quality control.
- Collaborated cross-functionally to support fulfillment operations and enhance the overall customer experience.
Education
Bachelor of Science - Business Administration-Marketing
University of North Carolina At Charlotte
Charlotte, NC05.2024
Associate in Arts (A.A.) - Business Administration
Rowan-Cabarrus Community College
Concord, NC05.2024
Skills
- Social Media Strategy & Execution
- Integrated Campaign Development
- Brand Voice & Community Engagement
- Analytics & Performance Optimization
- Performance Reporting & Dashboards
- Audience Insights & Trend Analysis
- Social Listening & Sentiment Monitoring
- ROI & Engagement Optimization
- Meta Business Suite (Instagram & Facebook Insights)
- Google Analytics (Working Knowledge)
- Cross-Functional Collaboration
- Agency, Vendor & Stakeholder Management
LANGUAGES
English - Native
Spanish - Native
Timeline
Special Projects Specialist – Marketing & Communications
Charlotte-Mecklenburg Animal Care & Control
01.2025 - Current
Social Media & Marketing Specialist Intern
Charlotte-Mecklenburg Police Department
06.2024 - 01.2025
Sales and Marketing Specialist
T-Mobile
06.2022 - 06.2024
Marketing Consultant and Content Creator
Freelance
09.2020 - Current
Trainer
Target
09.2018 - 11.2022
Associate in Arts (A.A.) - Business Administration
Rowan-Cabarrus Community College
Bachelor of Science - Business Administration-Marketing
University of North Carolina At Charlotte