Davina Green-Stratton
Longview,TX
Summary
Dynamic retail professional with extensive experience at Dillard's Department Store, excelling in retail sales and team leadership. Proven track record in driving revenue growth through strategic marketing and personalized shopping experiences. Skilled in training and mentoring staff, enhancing operational efficiency, and optimizing inventory management to meet high customer demands.
Overview
34
34
years of professional experience
Work History
Store Manager
Middle Sister Boutique
Bakersfield, CA
01.2002 - 01.2025
- Developed and implemented marketing strategies to enhance brand visibility and customer engagement.
- Managed inventory levels, ensuring timely restocking of merchandise to meet customer demand.
- Established strong vendor relationships to negotiate favorable terms and optimize product selection.
- Enhanced customer experience through personalized service initiatives, resulting in increased repeat business.
- Strengthened company reputation by consistently meeting or exceeding customer expectations in terms of quality products/services offered.
- Increased customer satisfaction with personalized service offerings, addressing specific needs and preferences.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
Personal Shopper
Dillard's Department Store
Louisville, KY
09.1997 - 10.2020
- Curated personalized shopping experiences for clients, enhancing customer satisfaction and loyalty.
- Collaborated with department teams to stay updated on current fashion trends and merchandise availability.
- Developed strong relationships with clients, understanding their preferences and style needs for tailored recommendations.
- Maintained high satisfaction ratings by completing orders quickly and making good selections for customers.
- Balanced multiple tasks simultaneously, prioritizing urgent requests without compromising attention to detail or overall service.
- Streamlined shopping processes for clients by conducting thorough research and staying current on fashion trends and product availability.
- Increased client loyalty with personalized shopping experiences, ensuring their style and budget requirements were met.
Area Sales Manager
Dillard's Department Store
Louisville, KY
09.1995 - 09.1997
- Led regional sales initiatives, achieving consistent revenue growth across multiple product lines.
- Developed and implemented strategic marketing plans to enhance brand visibility and customer engagement.
- Mentored and trained sales team on effective techniques, improving overall performance and productivity.
- Analyzed market trends to identify new business opportunities and optimize inventory management strategies.
- Evaluated team performance metrics, implementing targeted training programs to address skill gaps and enhance results.
Assistant Manager
Lane Bryant
Louisville, KY
06.1993 - 09.1995
- Supervised daily operations, ensuring customer service excellence and team engagement.
- Implemented visual merchandising strategies to enhance product presentation and drive sales.
- Trained and mentored staff on inventory management processes and point-of-sale systems.
- Analyzed sales data to identify trends, optimize stock levels, and improve store performance.
- Developed efficient scheduling practices to align staffing with peak shopping periods.
- Coordinated promotional events, increasing foot traffic and customer interaction in-store.
- Collaborated with management on strategic initiatives to enhance operational efficiency and profitability.
Sales Associate
Gottchalks Department Store
Bakersfield, CA
01.1991 - 05.1993
- Assisted customers with product selection and inquiries to enhance shopping experience.
- Processed transactions accurately using point-of-sale systems to ensure efficient checkout.
- Maintained store presentation by organizing merchandise and ensuring displays were visually appealing.
- Collaborated with team members to meet sales targets and improve customer satisfaction levels.
Education
No Degree - Liberal Arts And Sciences
Bakersfield College
Bakersfield, CASkills
Customer service management
Training and mentoring
Store operations
Store opening and closing
Team leadership
Store merchandising
Outstanding communication skills
Retail inventory management
Leadership development
Store displays
Product merchandising
Timeline
Store Manager
Middle Sister Boutique
01.2002 - 01.2025
Personal Shopper
Dillard's Department Store
09.1997 - 10.2020
Area Sales Manager
Dillard's Department Store
09.1995 - 09.1997
Assistant Manager
Lane Bryant
06.1993 - 09.1995
Sales Associate
Gottchalks Department Store
01.1991 - 05.1993
No Degree - Liberal Arts And Sciences
Bakersfield College