Dawn Coupland
Elgin
Summary
Senior Sales Compensation Analyst with proven expertise in data analysis, sales operations, and process improvement. Committed to enhancing operational efficiency and accuracy in sales compensation reporting.
Overview
30
30
years of professional experience
Work History
Senior Sales Compensation Analyst
Quest Software
Austin, TX
07.2023 - Current
- Analyzed sales compensation data to ensure accuracy and compliance with company policies.
- Collaborated closely with Sales Operations partners to align goals between both teams, improving overall business results.
- Identified areas where technology could be utilized more efficiently in managing the day-to-day operations of a Sales Compensation Analyst role.
- Assisted in the creation of compensation plans that enhance employee motivation and retention strategies.
- Provided training sessions for new sales representatives on compensation policies, processes and reporting tools to foster understanding and engagement.
- Reduced the time spent on routine administrative tasks by developing standardized templates and forms for common compensation processes.
- Improved data accuracy by conducting regular audits of sales compensation data and addressing discrepancies.
- Created and provided 5 reports each week for the sales compensation team on HR changes, updates and setup status, in addition to 8 monthly sales compensation adjustment update reports utilizing SFDC and other compensation tools.
Sales Compensation Manager
Dell Technologies, Inc.
Round Rock, TX
02.2015 - 04.2023
- Managed global resource team of 12 employees supporting setup of approximately 33,000 sales makers for sales compensation.
- Provided guidance and expertise to assist with complex sales compensation issues.
- Created, analyzed and maintained spreadsheets for sales maker headcount and error detection.
- Monitored the complete accuracy of sales maker setup while ensuring the resource team adhered to published schedules, work tasks, policies, and procedures.
- Worked with business partners to ensure use of correct compensation plan; provided reporting to global finance team on weekly basis.
- Developed procedural instructions for new sales programs.
- Managed project for process improvement that reduced workload by 20%.
Senior Finance Analyst
Dell Technologies, Inc.
Round Rock, TX
03.2011 - 02.2015
- Delivered timely and accurate quota submission for 4500 accounts to 900 sales makers and managed changes due to leaves, terminations or transfers.
- Developed detailed spreadsheets to manage and track sales makers quotas, manual adjustments, contest results and provide reporting to sales compensation team.
- Analyzed and prepared exception data and presented data to business leaders on a monthly basis.
Senior Sales Compensation Analyst
Dell Technologies, Inc.
Round Rock, TX
07.2004 - 02.2011
- Start to end setup of organization to commission payout for 1,200 sales representatives.
- Analyzed and monitored compensation reporting to ensure accuracy of sales incentives.
- Provided guidance for next steps and best practices based on a thorough understanding of sales compensation policies.
Senior Credit Analyst and Collections Analyst
Dell Technologies, Inc.
Round Rock, TX
04.1996 - 07.2004
- Analyzed credit risk for customer accounts, ensuring compliance with internal policies and regulatory requirements for business division with $3 billion annual sales.
- Developed financial models to assess creditworthiness, enhancing decision-making processes for credit approvals.
- Collaborated with cross-functional teams to streamline credit assessment workflows, improving operational efficiency.
- Utilized strong understanding of financial analysis including analyzing financial statements along with Dun&Bradstreet profiles.
Education
Finance - Accounting
Austin Community College
Austin, TX05-1998
Skills
- Sales operations
- Leadership skills
- Problem-solving abilities
- Team collaboration
- Reporting
- Commission calculation
- Incentive plan design
- Microsoft Excel
- Data analysis
Timeline
Senior Sales Compensation Analyst
Quest Software
07.2023 - Current
Sales Compensation Manager
Dell Technologies, Inc.
02.2015 - 04.2023
Senior Finance Analyst
Dell Technologies, Inc.
03.2011 - 02.2015
Senior Sales Compensation Analyst
Dell Technologies, Inc.
07.2004 - 02.2011
Senior Credit Analyst and Collections Analyst
Dell Technologies, Inc.
04.1996 - 07.2004
Finance - Accounting
Austin Community College
AWARDS
Tell Dell Manager Rock Star
2020 95%
2021 97%
2022 98%
Dell Champion Awards for highest level of performance.
2016
2017
2018
Winning Together, Winning with Integrity, Team Player and Above and Beyond Awards