Dawn Cunningham
Bluffton ,SC
Summary
Transitional Care Professional with 26 years of health care sales experience. Results-driven-known for high productivity and efficient task completion. Specialize in client relationship management, strategic sales planning, and market analysis. Excel in communication, negotiation, and problem-solving to achieve client satisfaction and business goals.
Overview
28
28
years of professional experience
Work History
Transitional Care Professional
Your Health
Bluffton, Hilton Head Island, SC
10.2023 - Current
- Manages the transition process for patients between healthcare facilities to home.
- Increases and maintains sales volume in designated territory.
- Coordinates with multiple departments to guarantee superior patient care.
- Collaborates with team to decrease 30-day hospital readmissions through effective patient follow-up.
- Demonstrates strong problem-solving skills, resolving issues efficiently and effectively.
Director of Community Relations
Belvedere Commons Of Seneca
Seneca, SC
10.2022 - 10.2023
- Developed and implemented an effective marketing plan to include visiting referral sources, and hosting events at the community for qualified prospects and referral sources.
- Maintained communication with prospective customers using CRM system and track each prospective customer from initial contact to final decision.
- Maintained and exceeded budgeted census.
- Assisted the resident and their family with the transition process through on-going communication, sensitivity and reassurance.
Account Executive
Medical Services of America
Seneca , SC
08.2020 - 09.2022
- Consistently meets or exceeds monthly sales goals.
- Maintains existing network of referring sources and assists in the development of marketing plans in the market area of Anderson and Abbeville SC.
- Works in partnership with the Regional Director of Marketing and Administrators to insure the growth of both Home Health and Hospice Divisions.
- Routinely schedules marketing appointments for established and new referral sources and provides an exemplary standard of productivity.
- Aids in account maintenance in the form of reviewing weekly route schedules, account lists modification, call logs, strategic planning, and outstanding order accountability.
- Conducts periodic market research by providing analysis of MSA competitors and differentiating service offerings.
Director of Business Development
Encompass Health
Anderson, SC
03.2008 - 06.2020
- Communicated effectively with Referral Sources to market and educate product lines to achieve volume goals including differentiations of services from competitors.
- Continually built new referral business within markets by pursuing strategic targets.
- Assigned territories to marketing team and reassesses and realigns as indicated by key performance indicators.
- Plans and coordinated marketing media coverage, and public relations functions to increase volume.
- Complete accountability for the occupancy of 60 bed Inpatient Rehabilitation Hospital.
- Reviewed, evaluated, and monitored critical numbers, taking action to reverse negative admission and discharge volume trends and implemented plans to ensure marketing effectiveness.
- Lead Marketing Team of ten with account/contact management.
- Direct to customer referral source management.
- Managed all marketing operations including hiring and recruiting staff.
- Member of Senior Administration
Director of Healthcare Retail Services
AnMed Health
Anderson, SC
02.1997 - 02.2008
- Managed two locations of Outpatient Retail Pharmacy
- Directed Operations for Lifeline Personal Response Services (1,200 subscribers)
- Coordinated buying for and managing two retail healthcare locations
- Member of Senior Leadership
Education
Business Marketing
Indiana State University
Terre Haute, INSkills
- Customer Relationship Management (CRM)
- Sales leadership and training
- Competitive and trend analysis
- Networking
- Communications
- Numbers driven
- Relationship development
- Customer service
Timeline
Transitional Care Professional
Your Health
10.2023 - Current
Director of Community Relations
Belvedere Commons Of Seneca
10.2022 - 10.2023
Account Executive
Medical Services of America
08.2020 - 09.2022
Director of Business Development
Encompass Health
03.2008 - 06.2020
Director of Healthcare Retail Services
AnMed Health
02.1997 - 02.2008
Business Marketing
Indiana State University
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