Dixie Lee Russell
Deer Park,USA
Summary
Dynamic professional with extensive experience at FAROUK SYSTEMS, INC., specializing in education strategy and field execution. Demonstrated success in driving sales growth and strengthening client relationships through targeted training and strategic planning. Skilled in KPI development and collaboration, consistently delivering operational excellence and impactful results in the beauty industry.
Overview
22
22
years of professional experience
Work History
Professional Hair Stylist
Independent / Salon-Based
01.2022 - Current
- Provide professional hair services while maintaining strong client relationships, brand advocacy, and retail product recommendations.
- Leverage deep product knowledge and technical expertise to drive retail sales, client retention, and brand loyalty.
- Stay current on industry trends, techniques, and product innovations to deliver elevated salon experiences.
- Apply business, sales, and education expertise to support in-salon growth and customer satisfaction.
Director of Education & Schools
FAROUK SYSTEMS, INC.
Houston, USA
01.2016 - 01.2022
- Progressively promoted into senior leadership roles with full accountability for education strategy, field execution, sales enablement, and distributor support across the U.S. and Canada.
- Led national education and field-support strategy aligned to sales growth, distributor priorities, and product launch initiatives across professional salon channels.
- Partnered closely with U.S. Sales Presidents, National Sales Directors, Marketing, and Finance to align education and field execution with annual and quarterly business plans.
- Managed forecasting, budgeting, and departmental P&L, ensuring resource allocation supported revenue growth and profitability goals.
- Built and maintained senior-level distributor relationships, influencing strategy and supporting mutual growth initiatives.
- Oversaw KPI development and performance tracking for field educators and sales support teams, optimizing productivity and field impact.
- Global Professional Beauty Brand
Schools Department Manager / Director
FAROUK SYSTEMS, INC.
Houston, USA
01.2010 - 01.2016
- Global Professional Beauty Brand
Assistant Education Department Manager
FAROUK SYSTEMS, INC.
Houston, USA
01.2008 - 01.2010
- Global Professional Beauty Brand
Education & Show Department Coordinator
FAROUK SYSTEMS, INC.
Houston, USA
01.2004 - 01.2008
- Global Professional Beauty Brand
Education
Cosmetology Instructor Certification -
San Jacinto College
Fashion Marketing & Cosmetology Certificate -
San Jacinto College
Real Estate Certification -
Champion School of Real Estate
General Studies -
San Jacinto College
Skills
- Professional Salon & Beauty Channel Strategy
- Field Sales & Education Leadership
- Distributor & Executive Relationship Management
- New Door Acquisition & In-Salon Share Growth
- National Product Launches & Promotional Execution
- Budgeting
- Forecasting
- P&L Management
- KPI Development
- Performance Optimization
- Sales Enablement
- Training
- Curriculum Development
- Cross-Functional Collaboration
- CRM
- Reporting Tools
- Data-Driven Decision Making
- Executive Presence
- Senior Stakeholder Influence
- Strategic Planning
- Operational Excellence
- Field Team Optimization
- Productivity
- Compelling Presenter
- Trainer
- Highly Collaborative
- Results-Driven Leader
- Product recommendation
- Trend analysis
- Customer relationship management
- Sales strategy
- Brand advocacy
- Retail sales
- Effective communication
- Client retention
- Team leadership
- Problem solving
- Time management
- Color application
- Adult learning
- Retail salon products
- Client retention strategies
- Advanced coloring techniques
- Business management
- Appointment coordination
- Outstanding customer service
- Customer buying trends
- Networking expertise
- Relationship building and management
Open To Remote
True
Travel
40-50%
References
- Lisa Decker, Former Education & Sales Manager, Farouk Systems, 734-552-2809
- Holly Lillie, National Sales Director, Farouk Systems, 832-364-3442
- Farah Faulkner, President of U.S. Sales, Farouk Systems, 832-364-3426
- Haley Guidry, Education Content Coordinator, Farouk Systems, 832-507-0508
- Maegan Sutton, Education Event Coordinator, Farouk Systems, 832-401-9524
Core Leadership And Industry Expertise
- Professional Salon & Beauty Channel Strategy
- Field Sales & Education Leadership (Direct & Indirect Teams)
- Distributor & Executive Relationship Management
- New Door Acquisition & In-Salon Share Growth
- National Product Launches & Promotional Execution
- Budgeting, Forecasting & P&L Management
- KPI Development & Performance Optimization
- Sales Enablement, Training & Curriculum Development
- Cross-Functional Collaboration (Sales, Marketing, Finance, Education)
- CRM, Reporting Tools & Data-Driven Decision Making
Selected Leadership Achievements
- Increased department-driven sales 24.8%, sustaining growth through market disruption and the COVID-19 pandemic.
- Led national education and sales enablement strategy supporting 592+ professional salon and cosmetology school accounts across the U.S. and Canada.
- Built, coached, and managed internal teams and a national freelance educator and brand ambassador network, improving field productivity and consistency.
- Launched scalable virtual education and sales platforms that preserved revenue, distributor engagement, and brand visibility during global shutdowns.
- Partnered with executive sales leadership to support new product launches, national promotions, and distributor growth initiatives.
Timeline
Professional Hair Stylist
Independent / Salon-Based
01.2022 - Current
Director of Education & Schools
FAROUK SYSTEMS, INC.
01.2016 - 01.2022
Schools Department Manager / Director
FAROUK SYSTEMS, INC.
01.2010 - 01.2016
Assistant Education Department Manager
FAROUK SYSTEMS, INC.
01.2008 - 01.2010
Education & Show Department Coordinator
FAROUK SYSTEMS, INC.
01.2004 - 01.2008
Cosmetology Instructor Certification -
San Jacinto College
Fashion Marketing & Cosmetology Certificate -
San Jacinto College
Real Estate Certification -
Champion School of Real Estate
General Studies -
San Jacinto College