Dawn Green
Tyrone,GA
Summary
Senior Sales Leader with 15+ years of experience driving large-scale revenue growth for nationally recognized CPG brands. Proven success selling into major Mass, Drug, Retail and OTC outlets while managing high-value Distributor relationships, and delivering $20M+ in annual sales. Strategic, data-driven, and customer-focused executive known for building scalable sales strategies and winning at retail.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Licensed Insurance Agent
United Benefits
Florence, Al
05.2024 - 12.2025
- Provided consultative insurance solutions tailored to approximately 40 clients per day
- Built long-term client relationships with Atlanta, Dekalb and Fulton District Educators through trust, compliance, and service excellence
- Demonstrated strong regulatory knowledge and attention to detail
- Provided responsive customer support to approximately 30 incoming calls and emails daily in a regulated environment
- Explained policies clearly and handled sensitive client concerns
- Maintained accurate records and compliance documentation
Director of Sales
Epoxy Flooring
Metro Atlanta, GA
06.2022 - 01.2024
- Directed sales operations and growth strategy for a high-margin specialty service business
- Built and managed sales pipelines, forecasting revenue and tracking performance metrics
- Expanded customer base through strategic partnerships and B2B sales initiatives
- Negotiated contracts and pricing agreements to drive profitability
- Developed sales processes that improved close rates and operational efficiency
- Developed and implemented sales strategies to enhance market penetration and revenue growth.
- Led cross-functional teams to streamline operations and improve customer satisfaction metrics.
- Directed training programs focused on product knowledge, sales techniques, and customer engagement strategies.
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Collaborated with marketing teams to align promotional efforts with sales objectives for cohesive branding initiatives.
- Increased sales revenue by developing and implementing strategic plans and setting performance goals for the sales team.
- Achieved regional sales targets through effective territory management and relationship building with key clients.
SALES EXECUTIVE | CPG MANUFACTURING
Marketing Excellence
Freeport, NY
09.2010 - 12.2021
- Drove 20% revenue growth across assigned territory by expanding retail and distributor partnerships
- Managed key accounts including grocery, mass, convenience, and specialty retailers
- Negotiated pricing, promotions, and distribution agreements to increase shelf presence
- Grew account portfolio by $1.5MM in annual sales through strategic upselling and cross-selling
- Led promotional planning and trade spend execution to maximize ROI
- Trained and mentored junior sales staff, fostering a collaborative team environment focused on achieving targets.
- Streamlined sales processes using CRM tools to improve efficiency and tracking of client interactions.
- Conducted regular performance reviews to assess team effectiveness and implement necessary improvements.
- Cultivated relationships with key clients, resulting in increased customer retention and satisfaction.
- Demonstrated expert product knowledge during client interactions, addressing questions/concerns confidently and offering solutions tailored specifically for them.
- Participated in industry trade shows to represent company and generate valuable leads for future business growth.
- Led cross-functional teams to support sales objectives, fostering collaboration between sales, marketing, and product development.
- Negotiated contract terms with clients, securing favorable conditions for both parties while maximizing profitability.
Skills
Key Account Management
Retail & Distributor Relationships
Revenue Growth, Forecasting
Trade Spend & Promotions
Negotiation & Closing
P&L Ownership
New Product Launches
Trade Spend & Promotions
CRM & Sales Reporting
Market & Competitive Analysis
Certification
Tuck School of Business at Dartmouth College Hanover, NH
Minority Business Enterprise (MBE)
Building a Successful Business May 2017
Growing an Established Business October 2017
Scaling a Successful Business May 2018
Timeline
Licensed Insurance Agent
United Benefits
05.2024 - 12.2025
Director of Sales
Epoxy Flooring
06.2022 - 01.2024
SALES EXECUTIVE | CPG MANUFACTURING
Marketing Excellence
09.2010 - 12.2021