Dawn Hoiem
Ada,MI
Summary
Seasoned Internal Communications professional with a passion for storytelling.
Experienced crafting strategies that ignite enthusiasm and align teams with company goals. Possesses a knack for leading diverse teams and navigating fast-paced environments, with a solid track record of ensuring everyone's on the same page, especially during times of change. Proficient at rallying the troops during a crisis or diving into the latest tech to boost engagement.
Overview
22
22
years of professional experience
Work History
Internal Communications Manager
Mercury Systems
Andover, MA
05.2022 - Current
- Modernized the internal communications ecosystem with new content design and delivery platforms for written and video messages.
- Developed and implemented internal communications plans to ensure consistent messaging across the organization.
- Created and distributed content for employee newsletters, emails, intranet sites, video stories and other communication channels.
- Led strategy for strengthening manager communications with newsletters, talking points, meetings and dedicated SharePoint site
- Researched industry trends and best practices related to internal communications.
Internal Communications Manager
Michigan Department of Transportation
Lansing, MI
10.2019 - 05.2022
- Built a comprehensive internal communications strategy from scratch, engaging more than 2,700 employees in 94 facilities.
- Managed every aspect of internal communications, from sourcing information and crafting content to identifying the most effective message delivery methods.
- Coordinated virtual all-hands meetings, collaborating with the C-suite to plan and execute sessions.
- Served as a trusted advisor to C-suite on communication matters, offering strategic guidance for both internal and external initiatives.
- Produced supporting materials and talking points, crafted presentations, and conducted interview preparation, for senior leaders.
Media Services Manager
Michigan Department of Transportation
Lansing, MI
01.2009 - 05.2022
- Offered strategic consultation on storytelling tools and emerging communication technologies to enhance narrative delivery
- Collaborated with staff at all levels of the organization to create and distribute visual content utilizing various mediums, including video, photography, and infographics
- Oversaw brand identity standards and ADA compliance across all communication channels
- Managed a dynamic team of graphic designers, photographers, and videographers.
Communications Representative
Michigan Department of Transportation
Grand Rapids, MI
09.2002 - 01.2009
- Spearheaded internal communications efforts for four regional offices, including the creation and dissemination of monthly newsletters, coordination of team meetings, and planning of engagement events
- Connected staff to the organization's mission, vision, and values, driving fostering a cohesive company culture across all regional offices.
- Served as the primary speechwriter for MDOT's C-suite executives.
- Led the development of comprehensive branding strategies and innovative campaigns for all external communications.
News Director
WBUP-TV
Marquette, MI
06.2001 - 06.2002
- Supervised the production of newscasts including story selection, writing, and editing.
- Coordinated newsroom staff activities to ensure timely and accurate delivery of news content.
- Created campaigns to improve audience engagement.
Education
Bachelor of Science - Journalism
Ohio University
AthensSkills
- Communications Strategy Development
- Effective Listening, Comprehension, and Translation
- DEI Program Delivery
- Team Leadership and Performance Optimization
- Cross-Department Collaboration
- Multi-Channel Content Development
- C-Suite Advisory and Consultation
- Organizational Change Facilitation
- Social Media Content Creation
- Thought Leadership
- Innovative Project Management
- Creative Team Leadership and Mentoring
Additional Experience
- Worked as a news reporter and anchor in multiple TV markets, writing, shooting and editing stories daily
Professional Development
- Advanced Public Information Officer Certification, FEMA Emergency Management Institute, Emmitsburg, MD
- Emergency Management Public Information Officer Training, Michigan State Police, Lansing, MI
Volunteer Experience
Alzheimer's Association Walk to End Alzheimer's - Grand Rapids, MI - 2019 - 2022
Marketing/Event Chair
- Hosted monthly Walk Talk podcast, driving engagement and awareness for the Alzheimer's Association.
- Ran planning committee for Grand Rapids Walk, overseeing event logistics and coordination.
- Led record-breaking fundraising effort for the 2022 Walk
Timeline
Internal Communications Manager
Mercury Systems
05.2022 - Current
Internal Communications Manager
Michigan Department of Transportation
10.2019 - 05.2022
Media Services Manager
Michigan Department of Transportation
01.2009 - 05.2022
Communications Representative
Michigan Department of Transportation
09.2002 - 01.2009
News Director
WBUP-TV
06.2001 - 06.2002
Bachelor of Science - Journalism
Ohio University
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