Dawn B. Crutchfield
Smyrna,GA
Summary
Experienced with leading regional sales teams and driving market growth through strategic planning and client relationship management. Utilizes effective leadership and communication skills to mentor and enhance sales team performance. Track record of achieving significant territory expansion and meeting sales targets.
Overview
26
26
years of professional experience
Work History
Regional Sales Manager
AccentCare Home Health
07.2023 - Current
- Provide strategic direction and oversight to 10 Account Executives across a large geographic region.
- Surpassed admissions, revenue, and EBITDA goals by 112%–125% through data-driven leadership and talent development.
- Collaborate with cross-functional leaders to align regional sales execution with national growth initiatives.
- Champion a high-performance culture grounded in accountability, inclusion, and innovation.
Account Executive
Aveanna Home Health
03.2021 - 07.2023
- Drove territory expansion and referral growth, achieving 110%–175% of sales quota consistently.
- Built long-term partnerships with hospitals, SNFs, and physician groups, increasing territory brand presence.
- Influenced business development strategy through market intelligence and competitor analysis.
Director, Business Development – Southeast
LifeStance Health
09.2018 - 03.2021
- Led business development strategy across GA, FL, and TN for a national behavioral health provider.
- Scaled the provider referral pipeline, supporting productivity growth across multiple clinics and service lines.
- Built and led a high-performing regional marketing team; coached, hired, and developed Physician Marketing Associates.
- Engaged hospital executives and medical directors to establish system-wide behavioral health partnerships.
Area Director of Sales – Mid-South GA
Kindred Home Health (formerly Gentiva)
11.2014 - 03.2018
- Directed sales operations across multiple branches; ranked in the top 5% nationally for Admissions, Revenue, and EBITDA.
- Developed scalable sales playbooks and market penetration strategies that became best practice benchmarks.
- Transformed underperforming territories through talent upgrades, mentorship, and process optimization.
Senior Account Executive
Gentiva Home Health (a Kindred Company)
01.2011 - 11.2014
- Delivered 105%–190% of quota consistently, securing large hospital system contracts and driving regional revenue growth.
- Recognized as a sales leader for deep clinical knowledge, exceptional customer service, and ethical sales practices.
Clinical Manager / Coordinator
Atlanta Institute for Ear, Nose, and Throat
01.2005 - 01.2011
- Directed clinic operations and patient care workflows, ensuring high patient satisfaction and clinical quality.
- Supported provider productivity and staff readiness through structured training, scheduling, and supply management.
Front Office Manager
Resurgens Orthopedics
10.1999 - 01.2005
- Managed front-office operations for a high-volume orthopedic practice, including scheduling, staffing, and billing.
- Instituted new workflow systems that improved patient check-in efficiency and staff coordination.
Education
Bachelor of Science - Business Administration
Southern New Hampshire University
Online12-2026
Skills
- Sales execution expertise
- Cross-state team management
- Strategic relationship management
- Budget oversight and analysis
- Sales and marketing alignment
- Sales in behavioral and home health sectors
- CRM system efficiency optimization
- Sales training expertise
- Analytical decision making
Accomplishments
- Increased sales 75% by developing new marketing initiatives.
- Improved operations efficiency 50%% with implementation of various process improvements.
- Spearheaded development of hospital preferred partnership and rotation progras.
- Recruited and developed multiple new sales professionals.
- Used Microsoft Excel to develop Account Executive projections, budget and new business tracking spreadsheets.
- Supervised team of 16 staff members.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Regional Sales Manager
AccentCare Home Health
07.2023 - Current
Account Executive
Aveanna Home Health
03.2021 - 07.2023
Director, Business Development – Southeast
LifeStance Health
09.2018 - 03.2021
Area Director of Sales – Mid-South GA
Kindred Home Health (formerly Gentiva)
11.2014 - 03.2018
Senior Account Executive
Gentiva Home Health (a Kindred Company)
01.2011 - 11.2014
Clinical Manager / Coordinator
Atlanta Institute for Ear, Nose, and Throat
01.2005 - 01.2011
Front Office Manager
Resurgens Orthopedics
10.1999 - 01.2005
Bachelor of Science - Business Administration
Southern New Hampshire University