I managed Audiomack, SoundCloud & TIDAL for over 150+ artists at Interscope Records throughout the 2 years I worked there. I also assisted the account managers for Apple & Spotify in regards to Apple ID's, marketing information, artist timelines, assets, artist picks & curated playlists. For Audiomack, SoundCloud & TIDAL, I secured playlisting, marketing, digital marketing, promo & press that was available at all the following partners.
Hi, I’m
Dayere B. McHenry
Los Angeles,CA
Summary
Overview
6
years of professional experience
Work History
Interscope RecordsLos Angeles, CA
Playlist Specialist
09.2020 - 11.2022
Job overview
- Managed Audiomack, SoundCloud & TIDAL for over 150+ artists
- Assisted the account managers for Apple & Spotify
- Secured playlisting, marketing, digital marketing, promo & press that was available at all partners
2Free EntertainmentSan Francisco, CA
Artist Manager
03.2019 - 09.2020
Job overview
- Full time manager for TreyKwan
- Handled marketing, digital marketing & press
- Supported TreyKwan's goals with corresponding action plans and timelines.
- Assisted Treykwan with establishing release timelines and flow of related marketing assets
U College Influencer
08.2018 - 12.2018
Job overview
- Fostered relationships with lifestyle accounts, tastemakers and online influencers to coordinate events, giveaways and cross-promotional opportunities
- Connected artists to new listeners while also strengthening their existing fanbase
- Collaborated with artists and label personnel to develop and execute effective marketing campaigns and promotion
- Utilized streaming services such as Spotify, Apple Music and Shazam for high promotional impact
- Coordinated/planned events and giveaways to increase exposure for new releases and upcoming shows
Atlantic Records
Urban Marketing Intern
05.2018 - 08.2018
Job overview
- Quantified equivalents, sales, and streaming numbers through Nielsen Connect and SoundScan
- Created One Sheets using Photoshop and PowerPoint
- Drafted company-wide email blasts for upcoming events
- Updated Sizzle Decks, Marketing Plans, and Latest & Greatest reports for artists
TuLi, Campus Ambassador
03.2016 - 10.2017
Job overview
- Worked closely with TuLi founders and other ambassadors to bring TuLi tutoring platform app to Quinnipiac University
- Held events on campus to spread product awareness
Juvo
Marketing Intern
06.2017 - 08.2017
Job overview
- Quantified website traffic whenever Juvo had news coverage/press release & provided analysis to increase traffic
- Completed a Competitive Analysis project which outlined what type of content competitors use, how strong is their Search Engine Optimization, and what can Juvo takeaway to improve its marketing outreach
- Produced weekly Data Science Report Distribution to include which methods of distribution were the most effective, how many people downloaded the Report, and where should we allocate funds in order to see an increase in downloads
Bleacher Report
Product Intern
05.2016 - 08.2016
Job overview
- Worked with the Product, Sales, and Engineering teams
- Responsible for updating athlete’s social media accounts & incorporating them into Bleacher Report’s database
- Other tasks included finding independent social media outlets for Bleacher Report to add as part of their stream
Education
Quinnipiac University
Bachelor of Science from Business, Marketing
2019
University Overview
Skills
- Professional Relationships
- Advertising Campaigns
- Brand Awareness
- Active Listening
- Networking Events
- Account Management
- Streaming & Sales
- Client Correspondence
- Social Media Strategy
- Business Management and Development
- Strategic Networking
Accomplishments
Accomplishments
- Locked in artist campaigns with brands such as Kia, Ford & Toyota that tied back to SoundCloud
- Secured artist interviews for Sirius XM Radio & SoundCloud
- 10+ artists featured as TIDAL Rising artists of the month
- GloRilla & EST Gee were featured as Audiomack #UpNow artists
- 10+ artist articles released through Audiomack World/DJ Booth
- Rosemarie was featured in Soundcloud's First On SoundCloud class of 2022
- Proficient in Goole Docs, Worksheet & Analytics
Affiliations
Affiliations
- Founding Father, Recruitment & Social chair for Phi Gamma Delta at Quinnipiac University
- Club Promoter for Toads Place in New Haven Connecticut
- Worked with Barstool Sports for their college program at Quinnipiac University
Hobbies
Hobbies
Sports, Skiing, Chess, A&R, songwriting, poetry, graphic design,
Timeline
Playlist Specialist
Interscope Records
09.2020 - 11.2022
Artist Manager
2Free Entertainment
03.2019 - 09.2020
U College Influencer
08.2018 - 12.2018
Urban Marketing Intern
Atlantic Records
05.2018 - 08.2018
Marketing Intern
Juvo
06.2017 - 08.2017
Product Intern
Bleacher Report
05.2016 - 08.2016
TuLi, Campus Ambassador
03.2016 - 10.2017
Quinnipiac University
Bachelor of Science from Business, Marketing