DAYMA MARTINEZ

Promoted to Assistant Manager, Design Operations

• Managed Seasonal Programs and interpreted design concepts in accordance with league/team guidelines for accurate decision making and increase design approval to 100%.
• Championed implementation of a new system in the department, resulting in improved efficiency for 3 consecutive seasons.
• Maximized interdepartmental communication between Design, Art, Sourcing and Licensing by communicating with overseas factories, reducing production approval time every season.
• Trained and monitored all new creative and technical graphic artists while under pressure to meet weekly deadlines.

Promoted to Key Accounts Supervisor

• Supervised the design and development from concept to completion for 3 different Key Accounts: PINK, Old Navy, and Canada Football League (CFL) with their unique needs resulting in an increase of sales.
• Maintained proactive communication with clients and managed multiple projects simultaneously.
• Reduced the margin of errors by 90%, verifying that all files were correct before delivering them to Sourcing and Licensing.
• Checked and approved pre-production samples by making strategic decisions to ensure garment was production ready.

• Created sportswear designs for seasonal lines for MLB, NFL and NBA based on thorough trend research.
• Communicated and managed project needs with third-party resources to support go-to-market process.
• Collaborated with Licensed Sports management to expedite the approval process by implementing new procedures.
• Trained junior designers to learn new skills and grow their confidence by giving them constructive feedback.

• Wrote, edited, created graphics, and maintained existing content to produce publications of FNU web site.
• Developed in house brochures, logos, calendars, school events invitations, banners, and other printed materials.
• Created illustrations to support marketing campaigns, resulting in a 35% increase in website traffic.

• Performed fabric scanning and photo retouching for presentation purposes.
• Prepared presentation books with high-end graphics and promotional items for men’s sportswear and theme parks.
• Kept track of trims, embellishments, and fabric colors by season.
• Researched and identified trends to assist with the creation of visual concepts.