Dayna Thompson
Indianapolis
Summary
Visionary owner/operator with several years of experience leading and growing businesses. Proven leader with expertise in driving company vision, directing operations, and managing employees. Successful at building strong businesses from the ground up by devising effective marketing strategies, leading sales efforts, and taking decisive actions.
Overview
18
18
years of professional experience
1
1
year of post-secondary education
Work History
Owner/Operator
Serendipity Plants US
Indianapolis
10.2022 - Current
- Managed daily operations and ensured efficient workflow in business activities.
- Oversaw inventory management and maintained optimal stock levels for products.
- Developed marketing strategies to promote services and attract new customers.
- Established relationships with vendors to negotiate better supply terms and pricing.
- Managed daily operations of the business, including staff, sales, inventory, and accounting.
- Established long-term relationships with customers by promoting great service and engagement skills and quickly resolving issues.
- Monitored financial performance of the business on a weekly basis to ensure fiscal responsibility.
- Established pricing models that balanced competitiveness with profitability goals.
- Analyzed market trends and customer feedback to identify opportunities for growth.
- Devised and implemented marketing strategies to attract new clients.
- Directed financial health of company by reviewing financial reports and statements to implement changes in operations resulting in greater profits.
- Organized events such as trade shows or conferences in order to promote brand awareness.
Outside Sales and events Coordinator
St. Josephs Brewery and Public House
Indianapolis
05.2015 - 04.2023
- Meet or Exceed sales targets for territory and accounts YOY
- Seek out new opportunities to increase sales and overall Market penetration
- Development of sales strategies within my market.
- Provide insight to sales trends and monthly updates to steak-holders
- Promote brand to the public within events and day to day sales
- Educate the public on St. Joseph Brewery, create brand awareness.
- Managed inventory levels and ordered supplies to ensure availability for events.
- Assisted in planning and executing community events to enhance customer engagement.
- Facilitated communication between different departments in order to resolve issues quickly.
- Monitored inventory levels and ordered additional supplies as needed.
- Ensured compliance with company policies and procedures related to project management activities.
- Implemented departmental policies and standards in conjunction with management to streamline internal processes.
- Conducted regular performance reviews to provide feedback and set team goals.
- Established relationships with key clients, while maintaining existing customer base.
- Performed sales consultations and educated clients on products and services.
- Analyzed customer data to identify trends, preferences, and opportunities for growth.
- Assisted senior management in developing long-term strategic goals for the company's growth.
Manager's Assistant
St. Josephs Brewery and Public House
Indianapolis
05.2015 - 01.2016
- Scouted, interviewed, and hired an effective team to execute the opening of a restaurant.
- Scheduling and staffing
- Scheduling of events and hospitality for groups of up to 50 patrons
- Focus on attention to detail and providing customer satisfaction
- Successfully implemented a servant leadership, working alongside my team to maintaining the forward facing, daily representation of the brand.
- Coordinated daily operations within the brewery and public house environment.
- Scheduled staff shifts and managed workloads.
Server
Ralston's Draft House
Indianapolis
09.2013 - 05.2015
- Main Focus on attention to detail and customer satisfaction.
- Required food, wine and beverage knowledge.
- Met and exceeded food and beverage sales daily
- Promptly delivered friendly and courteous service to all customers
- Maintain positive attitude while working with a team members
Membership Engagement Advisor
LifeTime Fitness
Indianapolis
02.2013 - 08.2013
- Achieve daily, weekly and monthly acquisition and retention goals through persistent and enthusiastic outreach.
- Customize the buying experience by encouraging involvement with our staff, programs and places to align with the needs and interest and goals of each prospective member
- Recruit new members through outbound calling and lead generation
- Initiate, develop and grow relationships with new and existing members
- Leverage new and existing relationships to grow my book of business and maximize referrals
Fitness Director
Ultra Body Fitness
Indianapolis
05.2009 - 12.2012
- Director of fitness sales and marketing.
- Managed up to 8 individual personal trainers at any given time.
- Successfully met and exceeded goals of 26-38k each month.
- Ensured customer satisfaction with all programs and services
- Ensured proper pay issued to all employees
- Trouble shooting and system problem solving
- Maintained records for employees and cliental
- Assessed and qualified potential clients
Program Supervisor
Ball State University Office of Recreation Services
Muncie
09.2007 - 05.2010
- Interviewed, trained, hired, evaluated and managed two groups of fitness employees; 53 group fitness instructors and over 130 fitness room monitors
- Implemented new fitness programming to increase participation and revenue
- Managed fitness facilities which include two fitness rooms and 3 multi-purpose studios
- Scheduled over 90 student employees for the two university fitness facilities
- Created fitness programming schedules with over 70 group fitness classes offered
- Managed maintenance of equipment and purchasing of new equipment
- Evaluated and distributed budgeting for fitness programming including payroll of Employees
- Implemented and lead a new supervisor position for the fitness room monitors to assist in office tasks and errands
- Created and assisted in teaching 10 week immersive group fitness instructor training program for new instructors
- Assisted in Choosing, mapping, and purchasing new fitness equipment for new Student Wellness and Recreation Center
Education
Level 1 Master Gardener
Master Gardener Program
10.2021 - 12.2021
Realestate Brokerage License
Realestate Certification Program
05.2020 - 11.2020
Sales School
Lifetime Fitness Sales School
03.2011 - 03.2011
B.S - Sport and Exercise Science, Wellness Management, Sports Medicine/Principals of Management
Ball State University
Skills
- Customer relationship management
- Business planning
- Sales strategy development
- Marketing strategy development
- Operations management
- Client relationship management
- Strategic planning
- Strategic thinking
- Time management
- Attention to detail
- Effective communication
- Problem solving
- Event planning
- Vendor negotiation
- Inventory management
Timeline
Owner/Operator
Serendipity Plants US
10.2022 - Current
Level 1 Master Gardener
Master Gardener Program
10.2021 - 12.2021
Realestate Brokerage License
Realestate Certification Program
05.2020 - 11.2020
Outside Sales and events Coordinator
St. Josephs Brewery and Public House
05.2015 - 04.2023
Manager's Assistant
St. Josephs Brewery and Public House
05.2015 - 01.2016
Server
Ralston's Draft House
09.2013 - 05.2015
Membership Engagement Advisor
LifeTime Fitness
02.2013 - 08.2013
Sales School
Lifetime Fitness Sales School
03.2011 - 03.2011
Fitness Director
Ultra Body Fitness
05.2009 - 12.2012
Program Supervisor
Ball State University Office of Recreation Services
09.2007 - 05.2010
B.S - Sport and Exercise Science, Wellness Management, Sports Medicine/Principals of Management
Ball State University