Dayton Silva
Encinitas,CA
Summary
Experienced sales professional with a successful history of driving sales and building client relationships. Proficient in identifying customer needs, providing tailored solutions, and closing deals effectively. Skilled in communication, negotiation, and problem-solving. Strong cross-functional team player with a proactive approach and a dedication to achieving targets.
Overview
10
10
years of professional experience
Work History
West Regional Sales Manager
Extremity Medical
, Western USA
11.2022 - Current
- Company Overview: Orthopedic extremities device manufacturer
- Manage network of distributors to ensure alignment with company goals, objectives and messaging
- Clearly communicate and maintain clinical and product knowledge accross field of representatives and staff through ride-alongs, mentoring and scheduled calls/meetings
- Track sales performance in relation to monthly, quarterly and annual quotas as well as YOY growth - achieved 15% YOY sales growth from 2022-2023 and 10% YOY growth from 2023-2024, resulting in over $1m in new business over a two-year span
- Develope intricate understanding of regional markets, hospital systems, leading physicians and competitors
- Foster and utilize KOL engagement
- Drive new business with physician meetings and dinners
- Identify new distribution opportunities and terminate underperforming distributors
Clinical Specialist
Extremity Medical
, Western USA
11.2022 - 12.2023
- Company Overview: Orthopedic extremities device manufacturer
- Support field sales force with the coordination, development, execution and implementation of the Extremity Medical education program
- Ensure distribution network is up to date on all trainings regarding techniques, instrumentation and product portfolio
- Work with product development to ensure all educational material is up to date and accurate
- Manage surgeon education events such as sawbone demonstrations and cadaveric trainings
- Manage database tracking for event attendee engagement
Spine Sales Representative
Shoreline Surgical
San Diego, CA
02.2022 - 09.2022
- Company Overview: Medical device distributor
- Developed new leads to over 20 orthopedic and neurosurgeon targets across San Diego County as well as supported existing business in the O.R
- First in class at Orthofix Sales Training Seminar
- Gained a strong applied understanding of all Orthofix fixation systems and biologics, as well as key competitive products
Clinical Specialist - Neuro, Spine, ENT Navigation
META Dynamic
San Diego, CA
07.2020 - 02.2022
- Company Overview: Surgical services company
- Successfully managed image guided navigation systems in over 400 spine, cranial and sinus surgeries
- Developed close working relationships with over 30 neuro, ortho and ENT surgeons across multiple hospital networks throughout San Diego County
- 120% to case volume quota in my first year, top 5 performer across the company
- Introduce emerging navigation technology to surgeons and hospital staff, conduct in-services and trainings to ensure smooth implementation
- Maintain detailed knowledge of Brainlab and Medtronic navigation systems through product development and system updates
Associate Sales Representative
Surgical West
San Diego, CA
08.2019 - 05.2020
- Company Overview: Capital surgical equipment distributor
- Support and educate surgeons and staff on all Surgical West product portfolio including, but not limited to, Zeiss, Anspach, Integra, Mizuho, Sutter and Kirwan
- Ensure optimal use of all equipment while providing value in the operating room
- Maintain a working knowledge of all procedures pertinent to such equipment, mainly in the neurosurgical, ortho spine and ENT specialties
- Facilitate sales leads in partnership with the territory sales managers
- Identify and develop relationships with key account decision makers across territory
National Sales and Operations Manager
JS Industries
, USA
06.2017 - 08.2019
- Company Overview: Surfboard manufacturer
- Work with warehouse staff to ensure a seamless process from order to delivery
- Manage relationships with four regional managers and their accounts
- Ensure that the inventory needs of each key account are met
- Conduct competitor analysis and provide quarterly report offering precise detail regarding regional activity
- Implemented a CRM system to streamline communications and operations
- Exceeded 2018 sales target by 30%
Southern California Territory Manager
JS Industries
, CA, USA
06.2017 - 08.2019
- Company Overview: Surfboard manufacturer
- In-person account visits on a weekly basis for inventory and re-orders
- Doubled territory sales year over year while opening 20% more accounts within the territory
- Organized and executed demonstration events for new and existing accounts
- Responsible for detailed knowledge of regional sales cycle
Digital Product Manager
Surfing Magazine
San Diego, CA
02.2015 - 05.2017
- Company Overview: Print and digital media company
- Achieved 20% year over year growth in website traffic
- Executed monthly editorial content schedules
- Wrote, edited, and published content under firm deadlines
- Managed an internal editorial team of writers, photographers and videographers to ensure all goals, deadlines and deliverables were met
Education
B.A. - Journalism and Media Studies, Marketing
San Diego State University
San DiegoSkills
- Territory sales
- Account development
- Sales consultation
- Pipeline building
- Competitor research
- Sales closing
- Client account management
- Lead prospecting
- Relationship building
- Network development
- Territory management
- Interpersonal communication skills
- Staff training
- Strategic planning
- Technical product knowledge
- Performance tracking
Affiliations
- National collegiate surfing champion 2012
- Top ten Catalina Classic finisher 2018
- Three-time marathon finisher, 2023 Boston Marathon qualifier
Timeline
West Regional Sales Manager
Extremity Medical
11.2022 - Current
Clinical Specialist
Extremity Medical
11.2022 - 12.2023
Spine Sales Representative
Shoreline Surgical
02.2022 - 09.2022
Clinical Specialist - Neuro, Spine, ENT Navigation
META Dynamic
07.2020 - 02.2022
Associate Sales Representative
Surgical West
08.2019 - 05.2020
National Sales and Operations Manager
JS Industries
06.2017 - 08.2019
Southern California Territory Manager
JS Industries
06.2017 - 08.2019
Digital Product Manager
Surfing Magazine
02.2015 - 05.2017
B.A. - Journalism and Media Studies, Marketing
San Diego State University
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