Dean Lackey
Bastrop,TX
Summary
Dynamic sales professional with a proven track record at Structure Landscapes, excelling in customer relationship building and sales expertise. Leveraged strong interpersonal communication skills to enhance client satisfaction and drive repeat business, while implementing effective sales strategies that increased market share. Skilled in irrigation design and complex problem-solving, ensuring tailored solutions for diverse client needs.
Experienced business professional with strong focus on team collaboration and achieving results. Skilled in operations management, strategic planning, and resource optimization. Known for flexibility in adapting to changing needs and providing reliable leadership. Prepared to make significant impact in driving business success and fostering team growth.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Sales Representative
Structure Landscapes
12.2023 - 10.2025
- Cultivated strong customer relationships to enhance satisfaction and loyalty.
- Built relationships with customers to encourage repeat business.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Answered customer questions about sizing, accessories, and merchandise care.
- Developed and maintained strong client relationships to drive sales growth and customer retention.
- Collaborated with design team to create innovative landscape proposals that met client specifications.
- Conducted on-site consultations to assess client needs and propose tailored landscaping solutions.
- Implemented effective sales strategies, resulting in increased market share within competitive landscape industry.
- Managed project timelines and ensured timely delivery of services while maintaining quality standards.
- Led regular team meetings to share best practices and enhance sales techniques across the department.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
- Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
- Participated in trade shows and conferences to network and generate leads.
- Cultivated deep understanding of product features to answer questions and overcome objections.
Owner/Operator
Structure Landscapes
10.2015 - 12.2023
- Managed daily operations, ensuring timely project completion and adherence to quality standards.
- Developed and implemented landscaping designs tailored to client specifications and preferences.
- Oversaw employee training programs, enhancing team skills in landscape maintenance and installation techniques.
- Streamlined workflow processes, reducing project turnaround time while maintaining quality control.
- Evaluated financial performance, identifying cost-saving opportunities to increase profitability across services offered.
- Provided exceptional customer service, addressing issues promptly to ensure customer satisfaction and repeat business.
- Increased customer satisfaction by providing high-quality services and timely communication.
- Managed daily operations for optimal efficiency, streamlining processes to reduce costs.
- Established strong relationships with suppliers, ensuring consistent delivery of goods and services at competitive prices.
- Negotiated contracts with vendors to secure favorable terms for the business.
Owner/Operator
Creative Landscapes of Austin
02.2005 - 10.2015
- Cultivated relationships with suppliers, optimizing resource procurement for projects.
- Analyzed market trends to adjust service offerings and improve competitive positioning.
- Managed day-to-day business operations.
- Spoke professionally with customers regarding complaints, gathering all necessary information to make educated decisions and address issues.
- Consulted with customers to assess needs and propose optimal solutions.
- Cultivated a positive work environment, leading to higher employee retention rates and overall job satisfaction.
- Trained and motivated employees to perform daily business functions.
- Assessed income and expenses and adapted plans to improve profit levels.
- Overseeing inventory management, reducing waste and maintaining adequate stock levels to meet demand.
- Oversaw the hiring process, selecting highly skilled candidates who contributed significantly to company success.
- Developed and nurtured lasting customer relationships by projecting professional corporate image and responding quickly to logistical and scheduling issues.
- Maximized revenue by identifying new market opportunities and implementing targeted sales strategies.
- Implemented sustainable practices, reducing environmental impact.
Education
High School Diploma -
Arlington Heights
Fort Worth, TXSkills
- Customer service
- Customer relations
- Customer relationship building
- Interpersonal communication skills
- Sales expertise
- Product and service knowledge
- Sales closing
- Complex Problem-solving
- Product and service sales
- Customer retention
- Negotiation tactics
- Upselling and cross selling
- Objection handling
- Business development
- Engineering drawing interpretation
- 2D drafting proficiency
- Material selection
- Site grading
- Decision-making strength
- Deadline oriented
- Codes compliance
- Drip irrigation
- Filtration systems
- Backflow prevention
- Irrigation design
- Water management
- System installation
- Hydraulic calculations
- Drainage solutions
- Water conservation
Accomplishments
- Licensed irrigator since 2000
- LI0007209
- Master Gardner
- Responsible for over 60 million in landscape and irrigation installation in Austin Tx
- Successfully established and sold a 5 million dollar a year landscape construction company
- Landscape and irrigation design
- Supervised team of 36 staff members.
Certification
- Licensed Irrigator - 2000
- Certified Master Gardner - 2000
Timeline
Sales Representative
Structure Landscapes
12.2023 - 10.2025
Owner/Operator
Structure Landscapes
10.2015 - 12.2023
Owner/Operator
Creative Landscapes of Austin
02.2005 - 10.2015
High School Diploma -
Arlington Heights