Dean Palenski
Zero Gravity Basketball
Putnam,CT
2
years of professional experience
Sports management professional with a proven track record at 3STEP Sports, excelling in social media marketing and operations management. Successfully increased Instagram following by 76% and generated >$2 million in revenue.
Work History
Regional Director
5 Months- Managed 2-4 weekly tournaments with 200+ teams
- Recruited and hired 30+ event support staff per week
- Supervised 5 internship employees
- Developed schedules, ensuring alignment with facility availability and teams' request accommodations
- Collected and reconciled entrance fees and team participation payments
- Outreached to basketball programs nationwide for event participation using social media and text communications
- Produced Instagram and Twitter content showcasing top players and programs during events to enhance visibility and engagement
- Grew Instagram following from 7,000 to 12,000 followers (zg_midatlantic)
Executive Director
1 Year 5 Months- Generated $2,000,000 in revenue from January-July 2024
- Generated $2,000,000 in revenue within first half of 2024 through strategic initiatives
- Coordinated events for high school, college, and NBA basketball personnel, resulting in attendance of over 2,000
- Oversaw flight purchasing for family and staff travel needs
- Organized tournament fees and facility rentals
- Coordinated events for search firm owners and college basketball staff to enhance networking opportunities
- Grew personal Instagram account to 900 followers (deanpalenski_)
Associate Regional Director Internship
6 Months- Facilitated marketing across Twitter, Instagram, TikTok, YouTube, Player First, email campaigns, and Canva to enhance audience engagement
- Grew Instagram following from 3,400 to 11,000 followers over a 4-month span (jr3ssb)
- Showcased player and program success through curated social media content
- Collaborated with corporate sponsors including Gatorade, Adidas, Under Armour, and New Balance to secure partnership opportunities
- Organized weekly tournaments with 500+ teams
Education
Bachelor of Science - Marketing, Sports Management
Skills
Digital marketing strategy
Marketing strategy
Social media outreach
Brand promotion
Event marketing
Sponsorship collaboration
Revenue generation
Revenue growth
Operations management
Project coordination
Timeline
Regional Director
Zero Gravity Basketball
01.2025 - 06.2025Read More
Executive Director
West Coast Elite Under Armour
08.2023 - 01.2025Read More
Associate Regional Director Internship
Zero Gravity Basketball / Adidas
01.2023 - 07.2023Read More
Salve Regina University
Bachelor of Science from Marketing, Sports Management
Read More