Deana L Morrison

Responsible for selling, planning, and executing special events for clients from beginning to completion.

Tiny Elephant Event Production came about because I want to do events on my own. My mom passed away a few years before and she LOVED and SUPPORTED the elephants, always as long as I could remember.

I loved having my own company filled with outside vendors and inside staff just being a family. Everyone jumps in when needed. I enjoyed building my client list and meeting new clients and new professionals to produce events with.

Pandemic destroyed that. So I decided instead of rebuilding I would start freelancing for other professionals that I respect.

Amazae, Slipper Fish Catering and learned to do florals with my florist Nancy Lui Chin Designs

Prior to the Pandemic I was a silent partner. With the Pandemic underway, I stepped into the role of Operations Manager and handled all aspects of day to day operations in the bakery. When my business partner, the founder of Choux, moved out of the area, I served as the general manager with staff, bakery vendors and clients; successfully navigating all aspects of the business. I sold my shares back to my partner at the end of 2022 in order to return to Special Events.

• Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
• Stayed current on Company offerings and industry trends - change to : Maintained industry relevance by consistently updating catering offerings based upon event trends.
• Engaged with customers to build rapport and loyalty.
• Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
• Promoted the communication between the kitchen and the front of the house to make sure execution was on point.
• Planned all event aspects from start to finish including menu development, beverage pairing, floral design, and decor.
• Managed P & L on each event and making sure our profit margins were in alignment
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Three high-end event rental companies owned by the same people. As one company was sold, the next iteration opened; culminating with La Tavola

- Managed warehouse operations and client services

- Guided inventory control and logistics to ensure maximum yield for rental items and make sure that client orders were properly fulfilled

- Maintained long term and VIP client relationships to create longevity and brand loyalty

- Handled customer complaints by promptly responding to issues, researching what went wrong, and fixing the issues; both with the client and internally with the company in order to streamline processes and provide the best client experience