DEANNA WHITE
FL
Summary
Performance-oriented sales leader with a robust history of driving growth and fostering partnerships. Proven ability to identify market opportunities and execute strategic initiatives for revenue generation. Collaborative team player with strong focus on achieving results and adapting to dynamic business environments. Skilled in relationship building, market analysis, and project management.
Overview
23
23
years of professional experience
Work History
Business Development Manager & Educator
Ultraceuticals
Orlando, FL
03.2023 - 02.2026
- Responsible for the US launch strategy for the Australian cosmeceutical brand, Ultraceuticals
- Instrumental in wholesale business growth of 150% year over year since joining the company in 2023
- Develop customized solutions for clients based on a deep understanding of their unique pain points
- Deliver compelling sales presentations to prospective clients
- Manage a diverse portfolio of accounts and provide exceptional customer service
- Execute strategic partnerships to expand market reach and enhance brand visibility.
- Analyze market trends and competitor activities to inform business development strategies and initiatives.
- Conduct training sessions for team members on best practices in business development and client relationship management.
- Identify new market segments to penetrate, resulting in increased revenue streams and diversified offerings.
- Increase client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Develop customized solutions for clients based on a deep understanding of their unique pain points, delivering exceptional value and driving repeat business.
- Facilitate regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Generate new business with marketing initiatives and strategic plans.
- Represent company and promote products at conferences and industry events.
- Manage a diverse portfolio of accounts, consistently exceeding revenue targets through upselling strategies and exceptional customer service.
- Establish relationships with key decision-makers within customer's organization to promote growth and retention.
- Negotiate and close long-term agreements with new clients in assigned territory.
- Deliver compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
- Leverage industry events to network with potential clients, generating significant brand exposure and driving new business acquisition efforts.
- Participate in trade shows and conferences to network and generate leads.
Spa Channel Sales Manager
Fitglow Beauty
07.2021 - 03.2023
- Tasked with launching the brand in the untapped luxury spa market
- Onboarded 77 new retail partner locations since joining the company in July 2021
- Grow the business and foster relationships with retailers such as Belk department stores, Canyon Ranch, Ritz Carlton properties, JW Marriott properties, Omni properties, and many more…
- Plan, activate, and represent the company all industry tradeshows and events
- Weekly planning and sales activity reporting
- Responsible for EDI set-up, transmission, and invoicing
- Order entry and payment processing via QuickBooks
- Extensive roadwork schedule
- Responsible for working within an allocated sales budget
- Meeting and exceeding monthly goals
- Work directly with the shipping department to ensure orders are fulfilled in a timely manner
- Develop solutions with partners to aid in winning new business
- Assess, clarify and validate partner needs to nurture relationships and achieve success
- Collaborate with upper management to implement continuous improvements and exceed team goals
- Manage accounts to retain existing relationships and grow share of business
National Sales Manager
Le Marche by NP
10.2011 - 07.2020
- Responsible for launching the Le Marche by NP brand from inception and generating a wholesale business of over 500 customers nationwide and internationally
- Foster relationships and grow the business with prestigious luxury resort properties including: The Four Seasons Resorts, Trump International Hotels, Ritz Carlton properties, Waldorf Astoria, Montage, and many more
- Evaluate and implement appropriate new sales techniques to increase sales
- Communicate consumer and B2B feedback to inform product development and improve customer satisfaction and sales potential
- Work closely with department heads to optimize operational efficiencies
- Foster relationships, build new, and maintain accounts
- Develop all sales collateral and assets
- Oversee brick and mortar sales strategies
- Manage all aspects of tradeshow participation, including booth space negotiations, marketing efforts pre and post show, logistics, attendance during the show, and post show follow-up
- Determine the profitability of potential industry tradeshows and share insights with the executive team
- Daily reporting, inventory management, and order entry in AIMs 360 & Brand boom
- Work directly with customer service/logistics daily to ensure customer orders are processed
- Ensure that all sales activities, i.e., tradeshows and roadwork stay within the sales budget
National Account Executive
Booty Parlor
12.2008 - 05.2011
- Responsible for all sales activities, trade shows, departments and personnel involved in Sales and Marketing
- Analyze sales statistics to determine business growth potential
- Develop and implement training and educational programs, promotions, events, merchandising and other strategies to achieve company's objectives
- Efficiently handle day-to-day operations of the sales department while maintaining focus on the company's strategic goals
- Meet and exceed monthly sales goals of 100K while operating within the wholesale budget
- Responsible for business growth of the wholesale division by 25% in 2 years
- Manage a current and active customer list of over 200 clients, including: Victoria’s Secret, Amazon.com, Gilt.com, Wynn Hotel, Harrahs properties, Ritz Carlton, etc.
Account Executive
Subtle Luxury
05.2005 - 10.2007
- Cover Southeast territory specialty store accounts
- Acquire and maintain major store accounts
- Meet monthly sales goals
- Attend nationwide young contemporary shows monthly
Assistant Buyer
Windsor Fashions Buying Office
05.2003 - 02.2004
- Track and analyze company sales daily
- Generate sales, stock, and on-order reports
- Negotiate prices and deliveries with vendors
- Recognize and capitalize on market trends
Education
Bachelor of Science - Advertising
University of Florida
Gainesville, FL08.2002
Skills
- Sales Activities
- Advertising Campaigns
- New Market Penetration
- Profitability Assessments
- Customer Trend Analysis
- Channel Optimization
- Networking Events
- New Product Positioning
- Budgeting and Expenditures
- Sales Records Management
- Operating Procedures and Policies
- Customer Needs Assessments
- Shipping and Receiving Oversight
- Sales Meetings
- Competitor Analysis
- Partnering and Relationships
- Operational Efficiency
- Retail Knowledge
- Customer Service
- Consultative Selling Techniques
- Sales Calls
- Account Acquisition
- Client Base Retention
- Promotional Events
- Lead Identification and Generation
- Customer Order Management
- Sales Targeting
- Territory Management
- Customer Portfolio Management
- Brand Development
- Business Objective Analysis
- Account Servicing
- Team leadership
- Business development and planning
- Client support
- Negotiations
Additional Information
- ACTIVITIES/ HONORS: , Florida Academic Scholarship Recipient National Society of Collegiate Scholars
Timeline
Business Development Manager & Educator
Ultraceuticals
03.2023 - 02.2026
Spa Channel Sales Manager
Fitglow Beauty
07.2021 - 03.2023
National Sales Manager
Le Marche by NP
10.2011 - 07.2020
National Account Executive
Booty Parlor
12.2008 - 05.2011
Account Executive
Subtle Luxury
05.2005 - 10.2007
Assistant Buyer
Windsor Fashions Buying Office
05.2003 - 02.2004
Bachelor of Science - Advertising
University of Florida