DeAnna Willett
Houston,TX
Summary
Experienced senior people leader with the ability to identify existing operational efficiencies and new business opportunities, including market development, A&Ms and other growth opportunities. Oversees and manages corporate strategy initiatives and communicates the strategic direction. Prepares divisional and regional implementation strategies. Works with the executive team to develop short to long term business plans and forecasting models. Tracks financial, sales and market data to evaluate actual performance and makes recommendations to business leaders on performance target achievements. Develops data-driven analyses to optimize resources and ensure that business plans can be translated into financial value.
Overview
15
15
years of professional experience
Work History
Area Market Manager
Nesco Resource
Houston, TX
06.2021 - Current
- Develop and execute strategic plans for the Gulf Coast Region to drive growth and profitability in the engineering, accounting, finance, and information technology staffing market.
- Forecasting, budget, P&L, and cost optimization management.
- Lead and manage a team of market managers,business development managers, compliance managers, and recruiters to ensure alignment with company goals and objectives.
- Collaborate with cross-functional teams to identify and develop innovative solutions and partnership opportunities to meet business objectives.
- Conduct market research and analysis to identify emerging trends and opportunities in the professional staffing market.
- Mentor and coach team members to support their professional development.
- 2021: Received the First Recipient Founders Award.
- 2022: Developed, lead, and executed a successful service industry vertical strategy for 20 markets throughout the US.
- 2022: Coached and mentored a high performing IT business development manager into his first leadership role as a Market Manager and relocated his family to Tulsa, OK.
- 2023: Developed, lead, and launched LIFT (Lead, Inspire, and Foster Talent) an organizational wide mentoring program.
- 2023 Regional Financial Performance: Sales $9M-47% growth YOY, GP $2.5M- 24% growth YOY, Gross Margin 28%- 1% growth YOY, Branch Operating Profit $700k- 69% growth YOY (BOP 8% sales).
- 2021-2024 Growth Achievements: Increased contract sales by 24%, increased the direct hire sales by 87%, increased payroll sales by 75%, increased new billing accounts by 19.
Vice President of Home Care
Nesco Resource
Cleveland, OH
05.2016 - 05.2021
- Designed and developed new multi-site branch business models to increase operational efficiency throughout northeast Ohio.
- Developed growth strategies to increase marketshare.
- Drove operational efficiency initiatives to improve company's profitability.
- Built relationships and provided guidance to industry and community resources.
- Provided leadership, developed, and set individual and departmental team performance goals and managed/drove change.
- Managed onsite visit's from state and federal authorities, established priorities, providing leadership in escalated situations.
- Established the development, implementation, and measurement of KPIs.
- Lead and implemented a successful new EMR solution and EVV product rollout for a census of 600 client's.
- Analyzed patient data to determine trends, identify areas for improvement, and developed performance improvement plans to be in compliance with local, state and federal regulations.
- 2017 led the opening of our organics Cleveland home care office and established state and county certifications of a home care provider.
- 2018 lead the CHAP project and implemented compliance process and received their approved accreditation.
- 2019 successfully led our medicare certification to become a federally approved home health care agency and added 5 new service offerings in 6 counties for our clients.
- 2019 oversaw and lead the due diligence process, evaluating financial, operational, and legal aspects to ensure a seamless acquisition of another home care provider. Including, developing and executing a comprehensive integration plan, ensuring a smooth merging of cultures, processes, and technologies.
- 2020 Founding member of Nesco Forward (DE&I committee).
- 2021 collaborated with supporting departments established employee resource groups.
- President Club Award Winner: 2016 -30% over sales plan, 2017- increased branch operating profit by 20%, 2018- increased sales gross margin by 5% and 2019- exceed entire plan for sales, GP, and BOP.
President
Heart Home Care
Cleveland, OH
07.2009 - 06.2016
- Organized and facilitated board meetings, strategic planning sessions, and annual conferences per the Joint Commission standards.
- Developed policies, procedures, and short-term and long-term goals for the organization per the Joint Commission standards in adherence to local, state and federal compliance.
- Represented the organization at community events and public forums to promote its mission.
- Collaborated with staff members to ensure operational efficiency of the organization.
- Created a marketing plan for our Community Liaison to increase awareness of the organization's activities in the community.
- Analyzed data from surveys to identify areas for improvement in organizational operations in collaboration with the Director of Nursing and Administrator.
- Oversaw personnel department including recruitment, hiring, training, performance evaluation, and termination.
- Monitored legislative changes that could affect the organization's operations or funding sources.
- Implemented new technologies related to our EMR systems to streamline organizational processes when needed.
- Managed and oversaw leadership team to meet established KPIs and achieve objectives and key results.
- Analyzed financial statements and forecasts to improve programs, performance and policies.
- Established in 2009, became Medicare and Medicaid certified and Joint Commission accredited in 2010.
- 2010-2011 grew revenue from $120k to $1.1M
- 2011-2016 averaged $10M in revenue, serviced thousand of patients and employed hundreds of HHAs, nurses, social workers and therapist.
Education
Entrepreneur And Business Managment - Entrepreneurial Studies
Goldman Sachs 10k Business
Cleveland, OH12-2014
Licensed Practical Nurse - Nursing
Willoughby- Eastlake School of Nursing
Eastlake, OH06-2003
Skills
- Data-Driven Decision-Making
- Contract Management
- Market Trend Analysis
- Strategic Planning
- Training Development
- Complex Project Negotiations
- Multidisciplinary Team Leadership
- Procedure Development
- Project Development
- Forecasting
- Stakeholder Communications
- Acquisition and Mergers
Timeline
Area Market Manager
Nesco Resource
06.2021 - Current
Vice President of Home Care
Nesco Resource
05.2016 - 05.2021
President
Heart Home Care
07.2009 - 06.2016
Entrepreneur And Business Managment - Entrepreneurial Studies
Goldman Sachs 10k Business
Licensed Practical Nurse - Nursing
Willoughby- Eastlake School of Nursing