YVONNE WINSTEAD
Amarillo,TX
Summary
Proven leader in strategic sales and market expansion, adept at relationship building and data-driven decision-making. At Credit Acceptance, I spearheaded initiatives that significantly enhanced client base retention and territory management, achieving consistent sales growth. Skilled in key account management and staff development, my approach has always been to exceed targets through innovative strategies and team empowerment.
Overview
20
20
years of professional experience
Work History
Market Area Manager
Credit Acceptance
Amarillo, TX
10.2023 - Current
- Collaborated with cross-functional teams to develop innovative product offerings tailored to specific market segments.
- Established productive collaborations with both internal team members and external partners, facilitating a smooth flow of operations throughout the sales cycle.
- Provided exceptional support to clients during contract negotiations, resulting in higher closing rates.
- Analyzed competitor strategies and market trends to identify opportunities for growth within the market area.
- Developed strong relationships with key clients, resulting in long-term business partnerships and repeat customers.
- Led a team of sales professionals to consistently achieve or exceed monthly sales targets.
- Implemented training programs for new hires, ensuring rapid onboarding and integration into the team''s culture.
- Maintained expert knowledge of industry trends and best practices by attending conferences and participating in professional development opportunities.
- Optimized pricing structures based on data analysis of regional price sensitivity, maximizing profit margins across product lines.
- Increased market share by developing and implementing strategic sales plans and marketing campaigns.
- Organized promotional events to raise brand awareness and attract potential customers within the target market area.
- Improved customer satisfaction ratings with consistent follow-up and proactive problemsolving.
- Reduced costs by identifying areas for improvement in operational efficiency while maintaining quality standards.
- Monitored performance metrics closely, making data-driven decisions that led to optimized sales results within the territory.
Director of Sales
Enlivant
Amarillo, TX
11.2022 - 10.2023
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Expanded customer base by targeting untapped markets through innovative lead generation tactics and follow-up mechanisms.
- Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches.
- Leveraged data-driven insights to adjust sales strategies in real-time, adapting to shifting market demands and competitive landscapes.
- Connected with prospects through trade shows, cold calling and local-area networking.
- Worked closely with product teams to understand customer needs and requirements.
- Forecasted sales and established processes to achieve sales objectives and related metrics.
- Directed sales support staff in administrative tasks to help sales reps close deals.
Account Executive
CalTech
San Angelo, TX
04.2018 - 10.2022
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Maintained up-to-date knowledge on product offerings, ensuring accurate representation during sales pitches or negotiations with clients.
- Negotiated contracts successfully, securing favorable terms for both the company and clients.
- Gained understanding of goals, objectives and processes to meet client business needs.
- Collaborated with internal teams to develop account strategy.
- Conducted regular check-ins with existing clients to assess their needs and identify upselling opportunities.
- Streamlined account management processes for increased efficiency and improved client retention rates.
- Leveraged CRM to collect, organize, and manage sales data and customer information.
- Managed sales cycle to maintain solid customer base.
- Developed a solid pipeline of prospects through diligent research and targeted outreach efforts.
- Conducted integrated sales presentations to illustrate value of product or service and tailor call-to-action.
- Resolved issues promptly to drive satisfaction and enhance customer service.
- Assisted in the onboarding process for new clients, ensuring a smooth transition into the company''s roster of accounts.
- Cross-sold products and services to clients to secure additional business and grow revenue streams.
- Serviced accounts and proposed new products and services to maximize revenue.
- Prepared additional quotes for current clients to upsell products and services.
- Participated actively in networking events and trade shows, representing the company professionally and expanding its reach within target markets.
- Employed proactive and collaborative approaches to strengthen relationships and manage customer needs.
- Gathered information from clients to secure accounts, verify payment and identify special requirements.
- Coordinated with finance department to ensure timely payment of invoices, addressing any discrepancies or issues in a prompt and professional manner.
- Met and exceeded service level goals to achieve standards and expectations.
- Leveraged marketing channels and sales strategies to develop pipeline and increase profitability.
Retail Store Manager
Verizon
San Angelo, TX
06.2004 - 04.2018
- Maintained a clean and organized store appearance to enhance the overall shopping experience for customers.
- Completed routine store inventories.
- Managed inventory control processes to restore back stock, control costs, and maintain sales floor levels to meet customer needs.
- Coached employees and trained on methods for handling various aspects of sales, complicated issues, and difficult customers.
- Evaluated employee performance regularly provided constructive feedback coaching opportunities improvement recognition outstanding achievements.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Improved store sales by implementing effective marketing strategies and attractive visual merchandising.
- Optimized store displays and appearance via strategic merchandising.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Trained team members in successful strategies to meet operational and sales targets.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Reduced shrinkage levels by closely monitoring security measures, conducting staff training, and implementing loss prevention initiatives.
- Managed store organization, maintenance, and purchasing functions.
- Submitted orders for new inventory.
- Created employee schedules to align coverage with forecasted demands.
- Collaborated with upper management to develop strategic plans for store growth and expansion.
- Maintained customer satisfaction with quick and professional handling of product returns.
- Streamlined store operations through the implementation of efficient scheduling systems, task delegation, and performance monitoring.
- Increased average transaction value by upselling products, promoting add-ons, and cross-selling complementary items.
- Mentored team members to enhance professional development and accountability in workplace.
- Optimized inventory management with regular audits, forecasting demands, and adjusting orders accordingly.
- Established and optimized schedules to keep coverage and service in line with forecasted demands.
- Prepared comprehensive reports detailing key KPIs such as sales figures customer demographics inventory turnover rate sharing data higher-ups actionable insights improvements needed areas.
- Ensured compliance with company policies and local regulations regarding safety standards, licensing requirements, staff conduct in-store procedures.
- Enhanced customer satisfaction through training staff on exceptional customer service practices and conflict resolution techniques.
- Managed all aspects of budgeting for the retail location including labor costs, expenses control, revenue tracking.
- Recruited and retained top talent, with focus on completing timely performance evaluations, providing positive feedback, and rewarding superior performance.
- Coordinated staff training sessions on new products sales techniques ensuring team members well-versed equipped effectively sell merchandise meet customer needs.
- Established objectives to offer team members clear roadmap to help company achieve overall goals.
- Boosted employee retention rates by fostering a positive work environment, providing growth opportunities, and offering competitive compensation packages.
- Developed strong vendor relationships to ensure timely delivery of products while negotiating favorable terms for payments or discounts on bulk purchases.
- Spearheaded community outreach events partnerships organizations raise brand awareness foster positive relationships within the local area.
- Implemented new promotional campaigns that effectively drove foot traffic into the store during seasonal events or product launches.
- Managed inventory control, cash control, and store opening and closing procedures.
- Completed point of sale opening and closing procedures.
- Supervised guests at front counter, answering questions regarding products.
- Assisted with hiring, training and mentoring new staff members.
- Approved regular payroll submissions for employees.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
Education
Associate Of Applied Business - Business Administration And Management
Howard
San Angelo, TXSkills
- Data-driven decision-making
- Key Account Management
- Sales strategy development
- Relationship Management
- Territory Management
- Competitive Analysis
- Brand positioning
- Customer Service
- Time Management
- Relationship Building
- Staff Training and Development
- Goal Setting and Achievement
- Sales Targeting
- Sales processes
- Solution selling
- Team Recruiting and Onboarding
- Sales Tracking
- Client Base Retention
- Marketing Strategy Development
- Sales Quota Management
Languages
Spanish
Native or Bilingual
Timeline
Market Area Manager
Credit Acceptance
10.2023 - Current
Director of Sales
Enlivant
11.2022 - 10.2023
Account Executive
CalTech
04.2018 - 10.2022
Retail Store Manager
Verizon
06.2004 - 04.2018
Associate Of Applied Business - Business Administration And Management
Howard