Debanka Nandi

• Own SFMC channel execution and governance for a key global pharma client, supporting both commercial and medical affairs campaigns.
• Act as the primary client point of contact for channel readiness, roadmap discussions, prioritization, and delivery alignment.
• Partner closely with brand teams, digital strategy, platform support (DevOps), analytics, and compliance to ensure scalable, compliant execution.
• Drive channel onboarding, adoption, and optimization, helping brands mature from basic execution to more data-driven omnichannel engagement.
• Support quarterly business reviews (QBRs) by translating delivery metrics, platform stability, and campaign performance into executive-level insights.

• Led Salesforce Marketing Cloud omnichannel delivery across email, SMS, push notifications, and integrated CRM touchpoints for a top-tier pharma client.
• Managed end-to-end campaign lifecycle: intake, prioritization, build, QA, deployment, reporting, and post-launch optimization.
• Facilitated campaign prioritization and capacity planning with stakeholders to align brand demand with platform and delivery capabilities.
• Maintained and governed the master campaign calendar, ensuring alignment with brand strategy and regulatory timelines.
• Partnered with analytics teams to assess campaign effectiveness and recommend optimization strategies based on performance data.
• Streamlined workflows and reduced delivery friction by improving handoffs, documentation standards, and QA processes.
• Recognized with a Client Quarterly Award for leading the “One Team” initiative and resolving complex target list management challenges.

Career Progression:

• Project Associate (Jan 2021 – Jan 2022)
• Senior Project Associate (Jan 2022 – May 2022)
• Led omnichannel campaign orchestration across SFMC and Veeva CRM for multiple global pharma markets, including high-complexity European regions.
• Owned campaign demand intake, prioritization, and execution across concurrent brands and indications.
• Acted as a trusted advisor to clients, translating business objectives into executable omnichannel strategies.
• Conducted business reviews highlighting campaign performance, optimization opportunities, and forward-looking roadmaps.
• Ensured high-quality delivery through strong documentation, QA governance, and KPI management.
• Awarded “MAKE IT HAPPEN” for stabilizing one of the most complex European markets.
• Received Client Appreciation Award for launching the first Customer 360 campaign successfully.

• Delivered data-driven digital marketing insights using Google Analytics, Ads, and internal tools to optimize acquisition and conversion.
• Managed portfolios of high-value clients, advising on new Google products and campaign strategies.
• Served as a Quality Coach, maintaining service excellence and performance benchmarks.
• Analyzed ecommerce search and shopping campaigns to improve ROI and channel performance.

• Managed complex customer escalations, including legal and social media-driven cases.
• Led call calibrations and quality reviews with senior leadership.
• Acted as Team Coach, mentoring new hires and improving production readiness.
• Designed a new employee evaluation framework, resulting in measurable performance improvements.