Debbie Eisenach

Finalsite is the leading global SaaS provider of websites, communication and enrollment solutions for K-12 schools.

• Develop and execute strategies to elevate brand presence, expand market penetration, and accelerate revenue growth across international and charter school markets
• Work closely with sales to align marketing strategies with sales objectives, ensuring seamless integration of efforts while optimizing lead generation, conversion, and customer retention.
• Expanded international market reach by developing and executing region-specific marketing strategies that cater to local consumer preferences.

• Organized and managed marketing campaigns to raise awareness and generate demand for the global market, achieving 400%+ growth to include 600+ clients in 120 countries
• Managed international database, optimizing its use to inform marketing strategies
• Created content for various international markets, including blogs, case studies, and newsletters as part of content and inbound marketing strategies
• Organized participation and presented at conferences worldwide, sharing expertise on effective marketing strategies for schools
• Managed association partner relationships with prominent organizations to foster collaborative initiatives and advance international education.

• First-ever representative in Asia, establishing corporate presence and driving business growth while nurturing client relationships
• Collaborated closely with the Director of International Operations to achieve 40% average annual growth
• Formed partnerships with renowned educational institutions in Singapore, Hong Kong, and across Asia
• Represented the company at major conferences, bolstering brand presence in the region.

• Managed concurrent client projects, training, and implementation for procurement automation and supply chain management software solutions
• Facilitated business process re-engineering to streamline operations and reduce costs for service sector clients, including: Hibernia National Bank, Emory University, Bank of Canada, Colombia Gas Transmission, and Fiber-optic Link Around the Globe
• Transitioned to marketing role, leading brand and message realignment initiatives during acquisition and IPO process.

• Developed and executed corporate marketing plan, translating complex technical capabilities into effective sales and marketing materials
• Exceeded sales goals within 6 months, contributing 24% of company's gross sales as a national sales representative
• Determined hardware and software configurations, proposed solutions, negotiated, and executed new client contracts.