Ryan Mann

Marketing Director, USA

• Developed annual marketing plans and lead a team of 4 to execute on those plans.
• Delivered marketing attributed revenue between 30-45% of total revenue objectives each year.
• Lead marketing's transformation from a brand and events focus to ABM and Demand Generation programs.
• Repositioned the company and developed messaging resulting in: 2x earned media opportunities and increased pipeline by 27% QoQ.
• Developed a go-to-market motion with sales teams to maximize BDR activity around engaged contacts.
• Achieved 21% increase in organic web traffic, 71% increase in social media following, and 48% increase in referral traffic on average YoY.
• Lead the sourcing and implementation of the entire marketing tech stack.
• Managed two website projects, each greater than 50 pages.
• Wrote copy for award-winning video scripts, event collateral, websites, ads, and more.
• Own relationships with vendors, such as marketing and media agencies, consulting groups, and freelancers.
• Oversaw our content, social, SEO, and email automation teams.
• Developed swag and collateral for sponsored trade shows and events.

Director of Lean Marketing

• Oversaw the growth and operation of the Lean Marketing division of Lean Solutions Group.
• Closed 32 agency clients in the first 12 months.
• Developed and implemented product pricing, sales and marketing collateral, organizational structure, processes, and workflows.
• Hired and supervised staff of 14 marketing professionals across the United States and Colombia, South America.
• Directed the agency team that won 14 awards in branding, websites, and video production.
• Developed and executed marketing and brand strategies for clients and Lean Solutions Group.
• Created the brand and product launch strategy for a B2B SaaS product, leading to a profitable business after 5 months.
• Developed campaign that returned a transportation division to peak growth levels after losing 40% of their customers in a single quarter.
• Partnered with the sales team to engage in prospect discovery calls.

• Developed and implemented an operational plan for working remotely.
• Developed company project management methodology.
• Created end-to-end processes for project types.
• Evaluated and implemented new work management tools and software.
• Lead a small team on the creation of proposals for RFP's and RFQ's.
• Managed workflows for both routine and special projects simultaneously.
• Assisted in SEO strategy, implementation, monitoring, and corrections.
• Managed purchasing and vendor relations.
• Managed the production of print materials and event collateral.
• Executed large project production including Hub City BBQ, Flatland Film Festival, ABC Pro Rodeo, and company open house.
• Introduced change improvement plans, specifically the Scrum framework of project management for websites.
• Oversaw adherence to project timelines and budget constraints.
• Set project goals and schedule with product owners and team members.

• Published article in the TIA Logistics Journal, "Cutting Checks is Costing You Money, Time, and Security."
• Developed marketing plans for clients.
• Consulted on brand development for small businesses.
• Created Logo for Kingdom One, a traveling worship band.
• Improved digital marketing strategies.
• Executed social media campaigns across various platforms.
• Crafted strategies to generate tailor-made content aligned with brand goals.
• Posted useful, creative, and timely content on social media, blog, and website.
• Monitored website and social media traffic.
• Graphic Design

• Developed new beverage product for our largest client.
• Created 2 Social Media channels to expand reach to local small businesses.
• Began an ecommerce initiative for DTC coffee sales.
• Created incentive campaign that increased sales of specialty drinks and email campaign targeting rewards members.
• Maintained Starbucks espresso machines in West Texas, New Mexico, and all Albertsons, United, and Market Street grocery stores.

• Promoted brand awareness through SEO, attractive web design, social media engagement, and content marketing.
• Designed and created a new responsive real estate website.
• Raised website traffic 200% in first two months through social referrals and blog posts.
• Lowered bounce rate 30% during same two month time period.
• Increased social following through social sharing and paid social ads.
• Generated leads through organic and paid strategies.
• Ranked on the first page of Google for keywords related to a blog post on the website.
• Ranked on the second page of Google local search for planned hyper-local keywords.
• Integrated new tools and technology to better connect marketing efforts and sales.
• Obtained 93% open rate on emails related to educational content.
• Responsible for copywriting blogs, emails, flyers, web pages, and social media content.

• Implemented new marketing/rewards technology through training at local businesses.
• Provided market insights for growth in the Lubbock, Texas area through market research.
• Ensured the correct and effective placement of marketing collateral in local businesses.