Ivette Barrillas
Valencia,CA
Summary
Dynamic Marketing Director with a proven track record at Emerald Eye Center, excelling in digital marketing and strategic planning. Successfully boosted brand awareness and online engagement through innovative campaigns and SEO optimization. Adept at networking and fostering relationships, driving significant growth in customer acquisition and retention.
Overview
3
3
years of professional experience
Work History
Marketing Director
Emerald Eye Center
Encino, CA
09.2021 - 01.2023
- Built strong relationships with industry professionals and influencers.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Directed trade show participation, maximizing exposure for company products and services.
- Created content and promotional materials to drive engagement and conversions.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Collaborated with cross-functional teams to develop innovative product launches and promotions.
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
- Improved lead generation through targeted email marketing campaigns and data-driven analytics.
- Drove significant growth in online presence by optimizing SEO strategies and content marketing efforts.
- Achieved substantial growth in social media followers and engagement by curating compelling content and leveraging analytics for content strategy.
- Created and managed social media campaigns to increase brand engagement.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Optimized email campaigns to increase open and click-through rates.
- Improved website visibility through development and implementation of SEO strategies.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.
Office Manager
Bel Air Weight Loss and Cosmetics
San Fernando, CA
11.2019 - 09.2021
- Handled sensitive information with discretion, maintaining confidentiality of company documents and personnel records.
- Provided exceptional customer service when addressing client inquiries or concerns via phone calls or email correspondence.
- Maintained accurate financial records by reconciling accounts payable/receivable transactions regularly to ensure balanced budgets.
- Oversaw office inventory activities by ordering and requisitions and stocking and shipment receiving.
- Conducted regular inventory assessments of office supplies, ordering necessary items proactively to prevent stock shortages.
- Enhanced team productivity by delegating tasks effectively and overseeing daily workflow.
- Coordinated office events and meetings, ensuring timely execution and optimal scheduling for all participants.
- Streamlined office operations by implementing efficient filing systems and organizational strategies.
- Assisted in the recruitment process, conducting interviews and onboarding new employees to promote a seamless integration into the team dynamic.
- Reduced costs with meticulous budget monitoring and expense tracking for essential supplies and equipment.
Education
Associate Of Computer Science - Computer Programming
Los Angeles Valley College
Valley Glen, CA06.2025
Associate Accounting - Accounting
Cesare Battisti
Fano, Italy06.2014
Skills
- Networking
- Digital marketing
- Strategic planning
- Project planning
- Project management
- Marketing campaign development
- Advertising campaigns
- Staff management
- Mobile marketing
- Direct mail marketing
- Marketing
- Sales
- Message management
- Social media marketing
- Social media platforms
- Microsoft office
- Social media campaigns
- Social media strategy
- Marketing strategy development
- Marketing campaigns
- Strategic marketing
- Customer relationship management (CRM)
- SEO optimization
- Google analytics
- Google Analytics understanding
- Team recruiting and hiring
- Web development
- Customer service
- Budget management
- Programming languages
Languages
Italian
Native or Bilingual
Spanish
Native or Bilingual
Portuguese
Limited Working
Timeline
Marketing Director
Emerald Eye Center
09.2021 - 01.2023
Office Manager
Bel Air Weight Loss and Cosmetics
11.2019 - 09.2021
Associate Of Computer Science - Computer Programming
Los Angeles Valley College
Associate Accounting - Accounting
Cesare Battisti