DEBBIE WHITE
Wilmington,NC
Summary
Results-oriented professional with a proven track record of exceeding targets and driving success in dynamic environments. Strategic thinking integrates seamlessly with hands-on experience, enabling the delivery of impactful solutions that enhance organizational performance. A commitment to continuous improvement and innovation fuels the ability to adapt and thrive in challenging situations. Passionate about leveraging skills to contribute to team success and achieve overarching business goals.
Overview
18
18
years of professional experience
Work History
Dealer Performance Manager
TrueCar
10.2024 - 02.2026
- In October 2024, I advanced to the role of Dealer Performance Manager. My responsibilities included onboarding accounts, conducting product training, developing dealer performance review strategies, merchandising, upselling, reducing client churn, and prospecting for the sales team. In this capacity, I managed 151 accounts, generating an annual revenue of $3.5 million.
- Throughout this period, I consistently achieved my targets and adapted as necessary to drive growth of our new product suite. I closely collaborated with both the marketing and service teams to ensure the TrueCar Dealer experience remained superior in the industry. My objective was always to facilitate a smooth transition for clients to these teams after closing deals.
- Utilized CRM software to track customer interactions and improve follow-up processes.
Business Development Manager
TrueCar
01.2023 - 10.2024
- In January 2023, I joined the Sales Team as a Business Development Manager. My new territory encompassed all of North Carolina, southwest Virginia, and the northeast corner of Tennessee. I worked under the guidance of Kris Britton, Alex Fernandez, Dominic Dibello, Lisa Hess, and Chapman Best.
- The focus of my role was to increase revenues and develop new business opportunities. I regularly traveled to visit accounts within my portfolio, adopted new TrueCar Marketing Solutions, and provided training and upselling support to existing clients. During this time, I also supported the team by assisting with existing accounts while we searched for a new Dealer Performance Manager.
Account Executive
TrueCar
09.2022 - 01.2023
- In late September 2022, my role transitioned to that of Account Executive, with the change set to take effect in 2023. This shift reflected the evolving needs of the organization and my expanding responsibilities within the team.
Regional Manager
TrueCar
04.2022 - 09.2022
- I began my tenure at the Automotive Software company in April 2022 as a Regional Manager, reporting directly to Jesse Fields and Alex Fernandez. My primary responsibilities included overseeing territories in North Carolina and select regions in northern South Carolina. During this period, our team achieved significant success, marked by excellent client retention and substantial upselling within our portfolio. I consistently met and exceeded my goals and targets.
- My approach as Regional Manager was proactive and relationship-focused. Each quarter, I made it a priority to connect with every dealer in my territory. Through these regular touchpoints, I celebrated their achievements, provided training for new employees, explored emerging needs, and introduced new products designed to enhance their ongoing success with TrueCar.
Regional Automotive Specialist
Gatehouse Automotive / LocaliQ Automotive
01.2015 - 01.2021
- I was charged with growing and maintaining Automotive accounts in Eastern North and South Carolina for LocaliQ Automotive. Selling Lot management, SEM, Mobile, Display, OTT/CTV, Email, social media, and a variety of 3rd party vendors that they have in their arsenal. I had also been part of an online only dealership launch serving as a consultant during those years. While working through the Covid was a challenge, it offered tremendous growth while only a few vendors continued to go out and visit the dealerships in person, I went for the strategy if they must be out there working so shall I.
Multimedia Account Executive
StarNews Media
Wilmington, NC
01.2008 - 01.2015
- I have been an earlier adopter of all things digital as the news industry has gone through many changes in the past decade. Working with the paper you had to be ready to change and adapt at a moment’s notice. Helping local small to medium businesses navigate the digital world and continue to market their businesses with confidence has been a joy. I can provide you with many references from the time that I worked within the industry.
Education
Certificate - Marketing and Sales
Elgin Community College
01-1990
Skills
- Effective listening skills
- Curious mindset
- Optimistic
- Committed
- Loyal
- MS Office Suite
- Google Docs
- Sugar CRM
- Microsoft CRM
- Sales Force
- Analytics
- Tableau
- Workday
- Problem Solver
- Collaborative
- Mentor
- Collaborative team player
WORKFORCE REDUCTION
On February 24th, I was impacted by a companywide reduction in workforce and was subsequently laid off.
Timeline
Dealer Performance Manager
TrueCar
10.2024 - 02.2026
Business Development Manager
TrueCar
01.2023 - 10.2024
Account Executive
TrueCar
09.2022 - 01.2023
Regional Manager
TrueCar
04.2022 - 09.2022
Regional Automotive Specialist
Gatehouse Automotive / LocaliQ Automotive
01.2015 - 01.2021
Multimedia Account Executive
StarNews Media
01.2008 - 01.2015
Certificate - Marketing and Sales
Elgin Community College