Debby Ong
Singapore
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
20
20
years of professional experience
Work History
Senior Marketing Specialist
Federal Express Singapore Pte Ltd
02.2013 - Current
- Updated social media platforms with latest news and corporate details.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Identified appropriate marketing channels and target customers for campaigns.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Monitored social media questions and comments and appropriately responded.
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Met with vendors to assess products, inquire about services and negotiate pricing.
- Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Onboarded new team members and coached personnel in marketing tasks.
- Tracked trade show expenses to maintain budget.
- Tracked key performance indicators to measure success of campaigns.
- Updated customer database and generated lists and counts for direct marketing projects.
- Worked closely with in-house design team to develop visuals for content.
Sales Analyst
Federal Express Singapore Pte Ltd
10.2010 - 02.2013
- Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services.
- Developed accurate sales forecasts by analyzing sales feedback and wrote reports for senior leadership.
- Gathered, organized and analyzed data, resolved discrepancies and modeled information.
- Developed tools and processes to help improve operational efficiency and enhance sales team productivity.
- Generated bar graphs, trend lines and pie charts to represent sales data.
- Developed and maintained strong working relationships with professionals within assigned territory.
- Developed, maintained and utilized diverse client base.
- Contributed to team objectives in fast-paced environment.
Senior Sales Coordinator
Federal Express Singapore Pte Ltd
02.2007 - 10.2010
- Monitored sales team performance and provided constructive feedback.
- Developed and maintained knowledge of current sales and promotions.
- Kept detailed track of sales and customer information in company system.
- Trained, coached, and mentored new sales associates for maximum performance.
- Coordinated with other departments to provide smooth execution of sales initiatives.
- Facilitated regular team meetings to discuss challenges, successes and strategies.
Senior Secretary
Federal Express Singapore Pte Ltd
10.2004 - 02.2007
- Drafted agendas, recorded minutes and generated documents to facilitate meetings.
- Booked airfare, hotel, and ground transportation to coordinate office travel.
- Maintained office supplies inventory by checking stock and ordering new supplies.
- Scheduled appointments and conducted follow-up calls to clients.
- Maintained daily report documents, memos and invoices.
- Recorded and tracked operational expenses to identify and eliminate wasteful spending.
- Supported company leaders by managing budgets, scheduling appointments and organizing itinerary.
- Organized logistics and materials for each meeting and took detailed notes for later dissemination to key stakeholders.
- Recorded new hires, transfers, terminations, changes in job classifications and merit increases to main human resources files.
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities, and communicate instructions.
Marketing Coordinator
Federal Express Singapore Pte Ltd
07.2003 - 10.2004
- Planned and executed internal and external marketing events.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Tracked and reported on marketing campaign responses.
- Organized logistics for marketing and proposal strategy meetings.
Education
High School Diploma -
Inspiration Design School, Singapore
Skills
- Administering Social Media Accounts
- Digital Marketing
- Analytics and SEO
- Social Media Engagement
- Social Media Platforms
- Event Logistics
- Trade Show Management
- Marketing Campaign Strategy
- Targeted Marketing Campaigns
- Campaign Management
- Promotions Planning Skills
- Marketing Material Design
- Brand Guideline Enforcement
- Graphic Design Proficiency
- Tradeshow Events
- Marketing and Advertising
- Marketing Campaign Strategy
- Brand Guideline Enforcement
- Graphic Design Proficiency
- Social Media Platforms
Timeline
Senior Marketing Specialist
Federal Express Singapore Pte Ltd
02.2013 - Current
Sales Analyst
Federal Express Singapore Pte Ltd
10.2010 - 02.2013
Senior Sales Coordinator
Federal Express Singapore Pte Ltd
02.2007 - 10.2010
Senior Secretary
Federal Express Singapore Pte Ltd
10.2004 - 02.2007
Marketing Coordinator
Federal Express Singapore Pte Ltd
07.2003 - 10.2004
High School Diploma -
Inspiration Design School, Singapore
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