Deborah Martin
VP Sales & Business Development GE Healthcare
Hoffman Estates,IL
Work Preference
Summary
Sales leader with expertise in strategic sales planning within healthcare. Focused on building client relationships and improving customer satisfaction to drive revenue growth. VP of Sales experienced in cardiology software solutions and SaaS, leading initiatives that boost business development and customer account management.
Overview
13
13
years of professional experience
Work History
VP of Sales and Business Development
GE Healthcare
Chicago, Illinois
01.2016 - Current
- Guided C-suite executives in identifying new business prospects for cardiology software and workflow solutions leveraging AI analysis in imaging, achieving greater efficiency and cost savings.
- Delivered impactful sales presentations that effectively communicated value propositions to drive client engagement.
- Developed and implemented sales strategies to meet customer needs and increase revenue.
- Negotiated contracts with clients on behalf of the company.
- Led strategic sales initiatives to expand market presence in healthcare solutions.
- Developed and maintained key relationships with healthcare providers and stakeholders.
- Analyzed market trends to identify growth opportunities in medical technology.
- Collaborated with cross-functional teams to enhance product offerings and services.
- Oversaw contract negotiations ensuring compliance with corporate policies and regulations.
- Implemented customer feedback systems to refine sales strategies and approaches.
- Managed budgets for business development projects aligning with organizational goals.
- Developed and executed strategic sales plans that successfully increased revenue and expanded market share.
- Cultivated an environment that fosters collaboration among members of the sales team as well as other departments within the organization.
- Built strong relationships with partners to drive incremental revenue growth through joint solutions.
- Developed performance metrics to measure success of sales activities and optimize operations accordingly.
- Identified potential new markets for product offerings, developed go-to-market strategies, and drove successful launch of products in those markets.
- Led sales team in comprehensive customer relationship management, enhancing prospecting, qualifying, negotiating, and closing processes.
- Utilized financial analysis techniques such as ROI modeling when assessing potential investments or partnerships.
- Implemented innovative solutions to streamline processes related to lead generation, opportunity qualification, proposal creation, deal closure and post-sale follow up.
- Facilitated communication between internal teams regarding changes in strategy or tactics related to business development efforts.
- Negotiated complex contracts with customers to maximize revenues while minimizing risk.
- Collaborated cross-functionally across the organization to ensure alignment between sales initiatives and corporate objectives.
- Analyzed customer data to uncover areas for improvement in product offerings or customer experience delivery.
- Worked closely with clients to identify needs and challenges and provided solutions-oriented campaign themes.
- Monitored competitor products and services and maintained relationships with industry influencers and key strategic partners to identify improvement areas and grow customer base.
- Conducted individual account manager reviews to determine training needs and improve sales performance.
- Recruited account managers based on criteria agreed upon by senior management for seamless corporate consistency.
- Led sales planning, development and account management to grow existing accounts and establish new sales accounts.
- Improved profit margins by effectively managing expenses, budget, and overhead, increasing closings and optimizing product turns.
- Established ambitious goals for employees to promote achievement and surpass business targets.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
Software Sales Consultant
GE Healthcare
Chicago, Illinois
01.2016 - Current
- Consulted with healthcare providers to identify software needs and solutions.
- Demonstrated software functionalities to clients in healthcare settings.
- Conducted regular travel to engage with clients and prospects within assigned territory meeting with prospects and clients face-to-face.
- Created and presented customized demonstrations for potential customers.
- Developed and implemented software sales strategies to meet business goals.
- Managed client relationships throughout the entire sales cycle from prospecting to close of sale.
- Identified and pursued upselling opportunities to increase revenue from existing clients.
- Built strong, professional relationships through identification of client needs, which increased overall sales and opportunities.
Director Enterprise Sales Digital
GE Healthcare
Chicago, Illinois
01.2015 - Current
- Led cross-functional teams to create strategic healthcare solutions, enhancing service delivery and patient outcomes.
- Managed budget planning and resource allocation for multiple projects.
- Directed market research initiatives to identify emerging healthcare trends.
- Facilitated training sessions to enhance team performance and collaboration.
- Established partnerships with key stakeholders, fostering innovation in healthcare delivery and improving collaboration across sectors.
- Coordinated product launches, ensuring alignment with corporate strategy and objectives.
- Analyzed competitive landscape to inform strategic decision-making for product offerings.
- Recruited, trained, supervised, evaluated and mentored staff members.
- Facilitated collaboration between teams by encouraging open communication channels.
- Conducted regular meetings with department heads to review progress on strategic initiatives.
- Developed policies and procedures to ensure compliance with corporate standards.
- Established relationships with vendors and suppliers to secure favorable terms for materials or services.
- Collaborated with senior leadership to set long-term objectives for the company.
- Cultivated strong relationships with customers by responding promptly to inquiries or complaints.
- Created detailed plans outlining timelines, goals, budgets, staffing needs and other requirements for projects.
- Developed and implemented comprehensive strategies to improve operational processes and organizational efficiency.
- Identified opportunities for improvement in operational performance metrics.
- Negotiated agreements with external partners such as contractors or consultants.
- Served as a public spokesperson at industry events or conferences.
- Assessed employee performance against established benchmarks or targets.
- Reviewed internal reports and identified areas of risk or potential cost savings.
- Monitored market conditions and competitor activities to inform business decisions.
- Implemented systems for tracking progress on key initiatives or projects.
- Coordinated resources across departments to maximize productivity levels.
- Analyzed customer feedback data to identify trends in product performance or customer service issues.
- Identified opportunities for process optimization through data analysis.
- Led cross-functional teams to drive project completion within budget and deadlines.
- Cultivated relationships with stakeholders to secure support and funding for key initiatives.
- Led change management efforts to adapt to market shifts and organizational needs.
- Managed crisis situations to minimize impact on operations and reputation.
- Represented the organization at industry events, conferences, and public meetings.
- Negotiated high-value contracts with vendors and partners to optimize resource allocation.
- Promoted a culture of innovation and encouraged staff to contribute ideas.
- Developed and executed marketing strategies to increase brand awareness and market share.
- Spearheaded the development and launch of new products or services.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Assigned work and monitored performance of project personnel.
- Interviewed prospective employees and provided input to HR on hiring decisions.
- Planned and led team meetings to review business results and communicate new and ongoing priorities.
- Evaluated individual and team business performance and identified opportunities for improvement.
- Led a team of sales representatives to enhance performance and productivity.
- Established strong relationships with key clients to ensure customer satisfaction.
- Negotiated contracts and pricing with clients to secure favorable terms.
- Managed customer inquiries, providing timely support and solutions.
- Developed and implemented sales strategies to meet customer needs and increase revenue.
- Implemented processes for cross-selling products or services based on customer needs.
- Identified and targeted new business opportunities through market research and analysis.
- Managed a portfolio of accounts to achieve long-term success.
- Developed and executed strategic sales plans to align with corporate objectives, driving revenue growth and market penetration.
- Acted as a liaison between the customer and cross-functional internal teams.
- Set and monitored sales targets for individual team members and the team as a whole.
- Communicated effectively with clientele to maintain customer satisfaction and loyalty.
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Palo Alto
Palo Alto, California
08.2013 - 12.2015
- Provided strategic guidance to C-suite executives on implementing AI-driven cardiology workflow solutions.
- Executed strategic sales of cardiology PACS information systems to hospitals and enterprise health systems across USA, facilitating adoption of advanced healthcare technologies.
- Delivered high-level presentations to client executives and decision-makers, clarifying benefits and features of cardiology solutions.
Education
MBA - Healthcare Administration
Loyola University of Chicago
Chicago, ILMaster of Science - Nursing
Loyola University of Chicago
Chicago, ILSkills
- Cardiology solutions
- AI solutions
- Software-as-a-service sales
- Team dynamics
- Sales strategy
- Sales management
- Client acquisition
- Account management
- Client relationship management
- Negotiation
- Contract negotiation
- Contract structuring
- Cross-selling strategies
- Upselling
- Proposal development
- Sales pipeline management
- Funnel management
- Market research
- Strategic initiatives
- Channel management
- Needs assessment
- Partnership development
- Data analysis
- Problem solving
- Change management
- CRM proficiency
- Pricing model
- Team dynamics
- Leadership
- Sales training
- Key accounts
- Sales pipeline management
- Sales training
Languages
English
Native/ Bilingual
Accomplishments
- Top Performer Awards 2016-2026 150%+ to plan
Timeline
VP of Sales and Business Development
GE Healthcare
01.2016 - Current
Software Sales Consultant
GE Healthcare
01.2016 - Current
Director Enterprise Sales Digital
GE Healthcare
01.2015 - Current
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Palo Alto
08.2013 - 12.2015
MBA - Healthcare Administration
Loyola University of Chicago
Master of Science - Nursing
Loyola University of Chicago