Deborah Reuter
Portland,ME
Summary
Results-driven professional with over 18 years of experience in promoting business initiatives to achieve maximum potential. Proven track record in strategic communications, messaging, and marketing; creating educational content; planning and overseeing events; managing volunteers; leading staff; overseeing organization resources; performing administrative duties; and strategically planning for the future.
Overview
27
27
years of professional experience
1
1
Certification
Work History
Government Contractor
Leidos
12.2018 - 06.2025
- In support of DHS contract: 05/2023 - 6/2026
- Providing administrative support to management activities under SETA Priority Services contract, including:
- Managing deliverables log
- Preparing reports
- Overseeing travel requests
- Handling quality control of products
- Maintaining equipment inventory
- 12/2018 - 05/2023
- Led Production Team that manages outreach and awareness campaign for CISA Emergency Communications Division’s Priority Telecommunications Services. Included hands-on support of website management via Drupal and document approval via CISA Action Task Tracking (CATT) system.
- Developed, drafted, and implemented strategic communications initiatives that promote priority telecommunications services to key internal/external stakeholders, identified organizations, and the public.
- Produced marketing materials (i.e., brochures, fact sheets, PowerPoint presentations) and technical documents that support promotion of priority telecommunications services. Includes management of key messaging, talking points, branding, and version control.
- Provided logistical support to group of volunteers who perform outreach on regular basis. Utilized their expertise for development of strategic materials and initiatives.
- Provided administrative support, such as meeting coordination and management, technical editing, document preparation, quality control of documents, and development of tracking mechanisms for project management.
- Achievements include - Creation of new portfolio of materials to promote priority telecommunications services and developing processes to ensure use of accurate, up-to-date, and approved promotional materials.
Senior Vice President of Education
Association for the Advancement of Medical Instrumentation (AAMI)
10.2013 - 10.2018
- Led education team at the Association for the Advancement of Medical Instrumentation (AAMI), a standards development organization dedicated to advancing safety in health technology. Oversaw all educational programming.
- Achievements include - Launched AAMI University, the "go to" resource for medical technology education; Grew regulatory and standards training curriculum from 2 courses in 1998 to 20 courses in 2018; Led development of two new certification programs under ACI, the policy development body.
Vice President, Government Programs
Association for the Advancement of Medical Instrumentation (AAMI)
04.2007 - 10.2013
- Developed and managed all aspects of delivery of training courses, conferences, and exam activities, including performing needs assessments to determine topic selection, marketing and strategic communications, financial management, budget preparation, agenda, site selection, registration processes, logistical arrangements, communications with and guidance to instructors/speakers, preparation of participant materials, report and evaluative analysis, and on-site coordination.
- Achievements include - Initiated distance learning program, producing new revenue streams for department; Established in-house training program that expanded net revenue from $61,400 in 1999 to $1.5 million in 2018; Launched Train-the-Trainer program that doubled faculty base.
Government Programs - Senior Director; Director; Manager; Administrative Assistant
Association for the Advancement of Medical Instrumentation (AAMI)
04.1998 - 04.2007
- Progressively increased responsibility from support role in event management to applying critical thinking to expand department products and services, grow volunteer base, and create new revenue streams.
Education
Bachelor of Science - Public Policy
Indiana University
Bloomington, IN01.1990
Skills
- Customer-oriented
- Collaborative
- Attention to quality
- Problem solving
- Self-motivated
Certification
Certificate in Nonprofit Management, College of Urban Planning and Public Affairs, University of Chicago, 2011
Security Clearance
Secret, Active; CISA Suitability
Timeline
Government Contractor
Leidos
12.2018 - 06.2025
Senior Vice President of Education
Association for the Advancement of Medical Instrumentation (AAMI)
10.2013 - 10.2018
Vice President, Government Programs
Association for the Advancement of Medical Instrumentation (AAMI)
04.2007 - 10.2013
Government Programs - Senior Director; Director; Manager; Administrative Assistant
Association for the Advancement of Medical Instrumentation (AAMI)
04.1998 - 04.2007
Bachelor of Science - Public Policy
Indiana University