Experienced SaaS Product Manager with a strong track record of delivering customer focused, data-driven solutions. Adept at managing cross-functional teams using agile methodologies to enhance digital experiences. Passionate about leveraging UX, analytics, and integrations to streamline and modernize workflows. Tireless advocate for the customer.
Hi, I’m
Deborah Squires
Quincy,MA
Summary
Overview
15
years of professional experience
Work History
Steer
SENIOR PRODUCT MANAGER
03.2024 - 03.2025
Job overview
- Managed the Integrations Team, which developed the integration of third-party software via API, which included QA, beta customer testing, and rollout enabling multiple additional sales opportunities.
- Managed internal Frameworks team that built features and functionality to support the Features Team squads.
- End to end management of the definition and implementation of a closed system between Steer and Hubspot, automating digital workflows, eliminating multiple manual steps, and reducing manual effort by 15-20%.
- Wrote detailed functional specifications and managed the implementation of automating customer account creation from sales deals through account configuration in Steer, reducing setup time by 10-15%.
- Reviewed internal processes and assessed needs, ultimately selecting and planning implementation of a new billing/Revenue management solution.
- Managed daily scrum meetings, sprint planning and grooming meetings and sprint reviews/retrospectives.
- Worked closely with cross-functional teams, including Support, Design/UX, Development/QA, and Analytics, to develop and release features determined by customer and feedback.
- Managed international development teams, engineering and QA located mainly in Ukraine.
Beyond
PRODUCT MANAGER
10.2020 - 07.2022
Job overview
- Managed the integration of third-party PMS partner software via API, which included QA testing and managing beta customer testing, completing 10+ integrations in one year, opening $20M+ in sales opportunities.
- Wrote detailed Product Requirement Documentation and managed multiple projects simultaneously from initiation through launch, including managing the roadmap and developing KPIs / success metrics.
- Determined feature requirements in partnership with Sales and Customer Support, as well as collaborating directly with customers, then converted them into product ideas.
- Championed and managed the localization project, adding Spanish, French, German, and Portuguese versions of the application. This included researching potential translation/localization companies and presenting a clear, detailed recommendation to senior leadership based on functionality and cost.
- Wrote supporting documentation both internal and external to provide customers and colleagues with a clear understanding of the feature or release.
Noteswift
SENIOR PRODUCT MANAGER
12.2016 - 03.2020
Job overview
- Sole Product Manager responsible for features, functionality and UX, in a healthcare startup that ultimately led to acquisition.
- Defined functionality and managed development of Healthcare Saas named Samantha (a Virtual Physician's Assistant utilizing Machine Learning and natural language search) specifically to integrate with multiple Electronic Healthcare Systems.
- Assumed multiple responsibilities including creating detailed functional specifications, creating user stories, roadmaps, milestones, writing User Documentation and performing QA as Product Manager for 'Samantha', a digital physicians' assistant utilizing machine learning and AI.
- Created and implemented surveys and usability studies to better understand the market and improve product features for our product.
- Communicated directly with customers to gather feedback and determine real pain points to prioritize new features based on actual user experience and needs when charting patient visits.
- Researched and chose UX company to create updated product designs to enhance our product and improve usability; and then managed the subsequent UI/UX project from concept phase through implementation and release.
Tripadvisor
SENIOR PRODUCT MANAGER - VACATION RENTALS
01.2010 - 06.2015
Job overview
- Led new product development initiatives in search and discovery, utilizing user focus groups and competitive research, increasing conversion (bookings) between 15 -20%.
- Part of the team that designed and implemented the online booking/checkout workflow to Tripadvisor Vacation Rentals to generate direct booking revenue.
- Implemented Reviews for Vacation Rentals, solving the problem of validating reviews as legitimate.
- Managed and implemented Map re-design project to improve search experience and improve relevance of recommendations; ultimately improving conversion for map-based searches by 8%.
- Managed and directed cross-functional teams from concept planning and design through implementation.
- Converted business and product objectives into actionable product development projects, writing detailed functional specification documentation and managing projects from initiation through launch for both web and mobile platforms.
- Managed integrations with third party Vacation Rental companies, expanding available rental inventory by 30%.
- Proposed and implemented A/B tests ultimately improving user conversion and owner behavior metrics.
- Worked with Analytics to create reports to track performance of features and A/B tests then modified functionality as needed to hit KPIs utilizing both qualitative and quantitative data.
- Project Manager of the integration of multiple systems including duplicate and disparate data across multiple office locations. This included integrating processes and combining data from multiple sources into a single database.
Education
BOSTON UNIVERSITY- Center of Digital Imaging ArtsBoston, MA
Photography Certificate
05.2011
University Overview
2-year program
UNIVERSITY OF MASSACHUSETTS, BOSTONBoston, MA
Bachelor of Arts from Art History, Photography
University Overview
- Honors English Program
- Dean's List
- Senior Art Exhibition
Skills
- SaaS product management
- Agile software methodologies
- AI/ML -Natural language search
- API Integration management
- Quantitative/qualitative analysis
- Product strategy and roadmappint
- Writing user documentation
- B2B2C PM management
- A/B testing
- Managing cross-functional remote development teams
- Confluence / Jira
- Bugzilla
- SQL
- Tableau
- Launch Darkly
- Salesforce
- Hubspot
- IOS
- Android
Timeline
SENIOR PRODUCT MANAGER
Steer
03.2024 - 03.2025
PRODUCT MANAGER
Beyond
10.2020 - 07.2022
SENIOR PRODUCT MANAGER
Noteswift
12.2016 - 03.2020
SENIOR PRODUCT MANAGER - VACATION RENTALS
Tripadvisor
01.2010 - 06.2015
BOSTON UNIVERSITY- Center of Digital Imaging Arts
Photography Certificate
UNIVERSITY OF MASSACHUSETTS, BOSTON
Bachelor of Arts from Art History, Photography
Similar Profiles
Samuel SunSamuel Sun
Product Manager at SteerProduct Manager at Steer
Pamela BakalarskiPamela Bakalarski
Waitress at Branded SteerWaitress at Branded Steer
Armando Ochoa-munozArmando Ochoa-munoz
Back Server at Market Steer Steak HouseBack Server at Market Steer Steak House
Miriam AlmendaresMiriam Almendares
Bartender at Lily P's Fried Chicken & OystersBartender at Lily P's Fried Chicken & Oysters
Samantha FletcherSamantha Fletcher
Dir. of Group Benefits & Sr. Client Service Assoc. at Financial Compass GroupDir. of Group Benefits & Sr. Client Service Assoc. at Financial Compass Group