DEBORAH WARNER
Arlington,Texas
Summary
Passionate about creating content to enhance brands and engage audiences. Enjoy sparking a connection through creative storytelling that delights and educates. Versed in both short and long form documents adhering to voice, messaging, and purpose. Collaborate with C-Suite and cross-functional teams to create the ultimate customer experience.
Overview
16
16
years of professional experience
Work History
Owner
SHARED VISION AGENCY, LLC
Dallas, Texas
10.2020 - Current
- Help small to mid-sized clients improve branding and creative content to gain results. Clients include Amerimmunization.com, Backyardworkroom.com, Southwest Scoliosis Institute, and Medical City Children’s Spine Specialists.
Senior Copywriter
CORGAN ARCHITECTS
Dallas, Texas
05.2022 - 12.2024
- Created messaging and stories for one of the largest award-winning design firms in the U.S. Wrote over 300 company bios, 200 project descriptions, and numerous articles for data centers, aviation, healthcare, education, workplace design, multifamily, and mix-use. Projects include Wells Fargo, LaGuardia Airport, Chase Saphire Lounges, Harwood No. 14, Frisco Independent School District, JP Morgan Chase and many others.
Content Marketing Specialist
MANNATECH, INC.
Flower Mound, Texas
09.2019 - 11.2020
- Created content and scripts for direct sales health & wellness company in 24 global markets. Collaborated with the marketing team and product managers to support sales field with well-timed promotional ad campaigns, social media, email, and marketing for virtual events.
- Reframed the company story with new web content and video at mannatech/ourstory.com
- Increased enrollment for weight loss program by 35% with fresh marketing campaign.
- Improved social media engagement with online comic book series created for Mannabear gummies.
- Personalized content for triggered emails and winback campaigns.
- Created content for “The Microbiome” campaign with web pages, product sheets, and video.
Content Marketing Manager
DIGITAL SPARX MARKETING
Dallas, Texas
06.2018 - 09.2019
- Managed creative team and created omnichannel digital content and UX/UI design for B2B clients.
- Researched keywords and developed SEO-friendly targeted content.
- Produced webinars, podcasts and videos to create engagement.
- Created content for web, ebooks, blog articles, case studies, and infographics.
- Conducted outreach sales to book demos and appointments.
Communications Director
THE DW GROUP
St. Petersburg, Florida
08.2009 - 05.2016
- Created marketing materials for startup in the fashion industry who invented the Houdini dress:
- Developed web content and training materials.
- Ghostwrote two books: Ten Steps to Success and Ten Steps to Style.
- Sold fashion and jewelry at WEBNC, Sam’s Club trade shows and on Amazon.
- Wrote speeches and presentations for trade shows, workshops, and events.
Education
Ph.D. (ABD) - Literature & Languages
TEXAS A&M COMMERCE UNIVERSITY
Commerce, TexasMaster’s Degree - Mass Communications, full fellowship
UNIVERSITY OF SOUTH CAROLINA
Columbia, South CarolinaBachelor of Fine Arts Degree - Journalism
TEXAS STATE UNIVERSITY
San Marcos, TexasSkills
- CONTENT STRATEGY
- SOCIAL MEDIA
- THOUGHT LEADERSHIP
- BRANDING
- EMAIL CONTENT
- BLOG ARTICLES
- PUBLIC RELATIONS
- AD CAMPAIGNS
- SCRIPT WRITING & SPEECHES
Affiliations
- Board of Directors for Coppell Arts Center
- Qualified Lumina Learning Training Associate
UNIVERSITY TEACHING EXPERIENCE
- UNIVERSITY OF PHOENIX
- Humanities Professor
- December 2013 to 2024
- Dallas, Texas
- Teach Composition, Business Writing, Team Building and the Influence of New Media on American Culture.
- UNIVERSITY OF TEXAS AT DALLAS
- Professor
- August 2015 to June 2018
- Richardson, Texas
- Taught Engineering and CIS students Professional Business and Technical Communications (ECS3400).
- COLLIN COLLEGE – SPRING CREEK CAMPUS
- Writing Center Instructor Level III
- February 2012 to November 2016
- Plano, Texas
- Taught composition, grammar, style and voice with adherence to MLA and AP standards.
Timeline
Senior Copywriter
CORGAN ARCHITECTS
05.2022 - 12.2024
Owner
SHARED VISION AGENCY, LLC
10.2020 - Current
Content Marketing Specialist
MANNATECH, INC.
09.2019 - 11.2020
Content Marketing Manager
DIGITAL SPARX MARKETING
06.2018 - 09.2019
Communications Director
THE DW GROUP
08.2009 - 05.2016
Master’s Degree - Mass Communications, full fellowship
UNIVERSITY OF SOUTH CAROLINA
Bachelor of Fine Arts Degree - Journalism
TEXAS STATE UNIVERSITY
Ph.D. (ABD) - Literature & Languages
TEXAS A&M COMMERCE UNIVERSITY