Summary
Overview
Work History
Education
Skills
Affiliations
UNIVERSITY TEACHING EXPERIENCE
Timeline
Generic

DEBORAH WARNER

Arlington,Texas

Summary

Passionate about creating content to enhance brands and engage audiences. Enjoy sparking a connection through creative storytelling that delights and educates. Versed in both short and long form documents adhering to voice, messaging, and purpose. Collaborate with C-Suite and cross-functional teams to create the ultimate customer experience.

Overview

16
16
years of professional experience

Work History

Owner

SHARED VISION AGENCY, LLC
10.2020 - Current
  • Help small to mid-sized clients improve branding and creative content to gain results. Clients include Amerimmunization.com, Backyardworkroom.com, Southwest Scoliosis Institute, and Medical City Children’s Spine Specialists.

Senior Copywriter

CORGAN ARCHITECTS
05.2022 - 12.2024
  • Created messaging and stories for one of the largest award-winning design firms in the U.S. Wrote over 300 company bios, 200 project descriptions, and numerous articles for data centers, aviation, healthcare, education, workplace design, multifamily, and mix-use. Projects include Wells Fargo, LaGuardia Airport, Chase Saphire Lounges, Harwood No. 14, Frisco Independent School District, JP Morgan Chase and many others.

Content Marketing Specialist

MANNATECH, INC.
09.2019 - 11.2020
  • Created content and scripts for direct sales health & wellness company in 24 global markets. Collaborated with the marketing team and product managers to support sales field with well-timed promotional ad campaigns, social media, email, and marketing for virtual events.
  • Reframed the company story with new web content and video at mannatech/ourstory.com
  • Increased enrollment for weight loss program by 35% with fresh marketing campaign.
  • Improved social media engagement with online comic book series created for Mannabear gummies.
  • Personalized content for triggered emails and winback campaigns.
  • Created content for “The Microbiome” campaign with web pages, product sheets, and video.

Content Marketing Manager

DIGITAL SPARX MARKETING
06.2018 - 09.2019
  • Managed creative team and created omnichannel digital content and UX/UI design for B2B clients.
  • Researched keywords and developed SEO-friendly targeted content.
  • Produced webinars, podcasts and videos to create engagement.
  • Created content for web, ebooks, blog articles, case studies, and infographics.
  • Conducted outreach sales to book demos and appointments.

Communications Director

THE DW GROUP
08.2009 - 05.2016
  • Created marketing materials for startup in the fashion industry who invented the Houdini dress:
  • Developed web content and training materials.
  • Ghostwrote two books: Ten Steps to Success and Ten Steps to Style.
  • Sold fashion and jewelry at WEBNC, Sam’s Club trade shows and on Amazon.
  • Wrote speeches and presentations for trade shows, workshops, and events.

Education

Ph.D. (ABD) - Literature & Languages

TEXAS A&M COMMERCE UNIVERSITY
Commerce, Texas

Master’s Degree - Mass Communications, full fellowship

UNIVERSITY OF SOUTH CAROLINA
Columbia, South Carolina

Bachelor of Fine Arts Degree - Journalism

TEXAS STATE UNIVERSITY
San Marcos, Texas

Skills

  • CONTENT STRATEGY
  • SOCIAL MEDIA
  • THOUGHT LEADERSHIP
  • BRANDING
  • EMAIL CONTENT
  • BLOG ARTICLES
  • PUBLIC RELATIONS
  • AD CAMPAIGNS
  • SCRIPT WRITING & SPEECHES

Affiliations

  • Board of Directors for Coppell Arts Center
  • Qualified Lumina Learning Training Associate

UNIVERSITY TEACHING EXPERIENCE

  • UNIVERSITY OF PHOENIX
  • Humanities Professor
  • December 2013 to 2024
  • Dallas, Texas
  • Teach Composition, Business Writing, Team Building and the Influence of New Media on American Culture.
  • UNIVERSITY OF TEXAS AT DALLAS
  • Professor
  • August 2015 to June 2018
  • Richardson, Texas
  • Taught Engineering and CIS students Professional Business and Technical Communications (ECS3400).
  • COLLIN COLLEGE – SPRING CREEK CAMPUS
  • Writing Center Instructor Level III
  • February 2012 to November 2016
  • Plano, Texas
  • Taught composition, grammar, style and voice with adherence to MLA and AP standards.

Timeline

Senior Copywriter

CORGAN ARCHITECTS
05.2022 - 12.2024

Owner

SHARED VISION AGENCY, LLC
10.2020 - Current

Content Marketing Specialist

MANNATECH, INC.
09.2019 - 11.2020

Content Marketing Manager

DIGITAL SPARX MARKETING
06.2018 - 09.2019

Communications Director

THE DW GROUP
08.2009 - 05.2016

Master’s Degree - Mass Communications, full fellowship

UNIVERSITY OF SOUTH CAROLINA

Bachelor of Fine Arts Degree - Journalism

TEXAS STATE UNIVERSITY

Ph.D. (ABD) - Literature & Languages

TEXAS A&M COMMERCE UNIVERSITY

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