Debra Baca
Castle Pines,CO
Summary
Accomplished Sales Manager offering high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development.
Overview
17
17
years of professional experience
Work History
Regional Area Sales Manager
Lennar Colorado
Denver, CO
05.2024 - Current
- Coached and supported a successful sales team of New Home Consultants, Sales Assistants and Sales Concierges
- Provided customer support for buyers for the communities managed by problem solving and working with the executive team to ensure smooth closings
- Worked closely with the Area Construction Manager and Customer Care manager to ensure that our teams were working cohesively
- Drive sales with the New Home Consultants by working deals and maintaining adequate margins for Lennar’s bottom line
- Audited the MLS weekly to ensure information about inventory was accurately
- Worked with the New Home Consultants on driving their own traffic to ensure we hit our sales goals every week and month
- Utilized several databases of information for sales numbers, margins and activities to successfully coach up New Home Consultants
- Strategically executed executive team initiatives to New Home Consultants to ensure they knew and executed directives
New Home Consultant
Lennar Colorado
Denver, CO
12.2016 - 05.2024
- Provide customer support to new home buyers by educating them on Lennar’s value proposition of Everything’s Included
- Develop comprehensive knowledge of communities, floorplans and collections of homes that Lennar builds
- Create rapport with buyers by utilizing Jeff Shore’s 4:2 objectives
- Work closely with construction and customer care to ensure the buying experience for clients is top notch
- Extensive knowledge of the CRM SalesForce database, as well as tracking interactions and communications with clients, realtors and Internet Sales Team
- Expertise in negotiation with clients and realtors to get home purchases completed, garnering generous margins for Lennar
- Ability to articulate and explain purchase agreement for new home purchases to customers and realtors
- Exceed sales goals monthly finishing top 10 year over year for sales performance
- Utilized grass roots efforts to generate and drive my own sales and traffic to welcome home centers
Sales Expert
Ed Bozarth Chevrolet
Lone Tree, CO
05.2016 - 12.2016
- Provide expertise to buyers on our new and used vehicle inventory
- Develop comprehensive knowledge on Chevrolet automotives
- Create rapport with buyers to successfully complete sales transactions
- Collaborate with sales management to ensure all directives and goals given from Chevrolet, Ed Bozarth and other stakeholders were achieved
Communications Manager
Office of Early Childhood, CDHS
Denver, CO
08.2014 - 06.2015
- Manage all communications for the Office of Early Childhood
- Maintain and update the Office of Early Childhood Website including Search Engine Optimization
- Develop talking points for Executive Management for the Office of Early Childhood’s programs
- Launch a successful campaign for Colorado Shines, including creating brand recognition as well as a full traditional advertising campaign
- Manage a large contract with local vendor SE2 to ensure that the execution of the marketing and advertising launch of Colorado Shines is successful
- Write press releases for the Office to ensure that the work being done within the Office to promote transparency as well as the work being done within this new office
- Collaborate with executive management, subject matter experts, state officials and representatives to ensure that communication from the office is clear and cohesive
Program Director
Give Denver, Denver Human Services
Denver, CO
11.2011 - 08.2014
- Oversee the entire GIVE Denver Program including developing operational plans for program improvement, growth and outreach in conjunction with the Communications Director and in alignment with the DHS Strategic Plan
- Develop strategies for volunteer recruitment and placement and work closely with the Program Coordinator to oversee all agency volunteers
- Responsible for all development operations and donor relations including major giving, in-kind donations, sponsorships and grant opportunities; the program currently hosts three annual campaigns and one major event in addition to year round giving to meet client and center needs
- Lead community partnership efforts including a bi-monthly meeting, community newsletter, and database of community organizations to connect clients with in order to meet specific needs not addressed through regular Denver Human Services programs
- Maintain the GIVE Denver website to ensure all information is current and enhance outreach efforts
- Create and implement a strategic plan for the program as well as department wide policies
Marketing and Communications Coordinator
Better Denver Bond Program, City and County of Denver
Denver, CO
05.2010 - 08.2011
- Revamp and update the Better Denver Bond website
- Work closely with city engineers and city wide management to oversee Better Denver Bond projects were completed on time and under budget
- Effectively communicate events to the media, the community directly impacted by work as well as the council office in which work was being done
- Outline and brand communication for the program for the entire city
- Coordinate groundbreaking and ribbon cutting events for start and completion of construction projects
- Work with the Mayor’s office weekly to ensure that they were happy with outreach and project timeline for the Better Denver Bond Program
Communications & Legislative Affairs Coordinator
Denver Public Works, City and County of Denver
Denver, CO
10.2009 - 08.2011
- Work with Denver Public Works management and City Council to write and pass city ordinances
- Maintain an ordinance tracking spreadsheet as well as communicating the ordinance process
- Work with City Council to ensure they had a comprehensive understanding of ordinances
- Attend all City Council meetings to ensure the passage of bills
- Present all items on agenda for Denver Public Works at Mayor Council meetings
- Work closely with city engineers to ensure that Executive Management, the Community and Council offices were knowledgeable about all Capital Improvement Projects
- Work with the Public Works Communications team to effectively send out press releases
- Create marketing and communications materials for Public Works campaigns
- Attended all community meetings for capital improvement projects
Escape Planner
Ultimate Escapes
Fort Collins, CO
07.2007 - 02.2009
- Establish relationships with assigned clients and organize all worldwide vacation needs
- Interface with high-end members on a daily basis to coordinate all vacation needs
- Develop knowledge on all destinations and homes in the company portfolio
- Interface with local hosts to coordinate member arrival details, such as grocery lists, reservations, flight information, local transportation, etc
- Provided follow-up service to each client based on their specific experience to continually improve services and increase membership renewals
- Prepare detailed billing after each clients retreat
- Execute various real estate and account projects for upper management
Skills
- Communication Skills
- Client relationship management
- Teamwork
- Review of contracts
- Adaptability
- Team building
- Objection handling
- Sales processes
- Client relations
- Problem-solving aptitude
- Sales process
- Systems and software expertise
- Cross-selling
- Team leadership
- Competitor tracking
- Rapport and relationship building
- Sales plan implementation
- Self motivation
References
- Revekka Balancier, Founder, Axiom of Purpose Communications, 720-641-3026
- Stacey Collins, Regional Sales Manager, Lennar Colorado, 720-600-1415
- Kyle George, Director of Sales, Lennar Colorado, 970-420-3880
- Trena Kloss, Regional Sales Manager, Lennar Colorado, 720-910-1198
Timeline
Regional Area Sales Manager
Lennar Colorado
05.2024 - Current
New Home Consultant
Lennar Colorado
12.2016 - 05.2024
Sales Expert
Ed Bozarth Chevrolet
05.2016 - 12.2016
Communications Manager
Office of Early Childhood, CDHS
08.2014 - 06.2015
Program Director
Give Denver, Denver Human Services
11.2011 - 08.2014
Marketing and Communications Coordinator
Better Denver Bond Program, City and County of Denver
05.2010 - 08.2011
Communications & Legislative Affairs Coordinator
Denver Public Works, City and County of Denver
10.2009 - 08.2011
Escape Planner
Ultimate Escapes
07.2007 - 02.2009