Debra Martin

• Advanced Decorating: Expert in high-detail royal icing and buttercream techniques, including flooding, piping, texturing, and custom color mixing for bespoke orders.

• Product Development: Design and execute seasonal menus, expanding offerings beyond signature cookies to include a variety of holiday-themed pastries and confections.

• Precision & Quality Control: Consistently deliver high-quality, made-to-order products for diverse occasions (weddings, corporate events, holidays) while ensuring food safety standards.

• Technical Versatility: Apply a deep understanding of baking science and decorative arts—rooted in foundational Wilton training—to troubleshoot recipes and adapt to new decorating trends.

• Marketing: Utilize Facebook Business Suite to engage with customers, showcase product portfolios, and drive seasonal sales.

• Business Growth: Founded and scaled a custom cottage-food business, growing a loyal digital community to 5,000+ followers through organic social media marketing.

• Customer Relations: Manage end-to-end client experience, from initial design consultation and quoting to order fulfillment and post-sale follow-up, maintaining a 5-star review rating.

• Developed and executed merchandising strategies to enhance product visibility and optimize shelf placement.
• Conducted inventory audits to ensure product availability and compliance with company standards.
• Collaborated with retail staff to implement promotional displays, boosting brand.
• Coordinated seasonal transitions within stores, diligently updating displays according to current trends while minimizing disruption to the shopping experience.
• Boosted overall store performance by maintaining clean, organized, and well-stocked spaces that met company standards.
• Merchandised cases from back room to sales floor by filling display units or shelves with products.
• Inspected merchandise for quality and arranged proper display location on floor.

• Assisted customers in understanding the appraisal process, setting realistic expectations for outcomes.
• Answered customer questions and provided information about findings.
• Maintained high work volume and tight deadlines.
• Completed comprehensive property inspections for accurate and reliable valuation assessments.
• Sought continuous education opportunities, staying current on industry changes and best practices.
• Computed final estimation of property values, taking into account depreciation, value comparisons of similar properties and income potential.
• Completed inspections of properties and property improvements to determine market values.