Debra Sowards-Cerny
Alamosa,CO
Summary
Dynamic leader with a proven track record at San Luis Valley Publishing, adept in strategic marketing and customer engagement. Spearheaded innovative advertising campaigns, significantly enhancing product visibility and sales. Excelled in media planning and CRM management, forging strong customer relations and securing competitive media placements. Achieved remarkable market trend adaptation, driving revenue growth and brand development.
Overview
40
40
years of professional experience
Work History
Advertising Manager/Interim Publisher
San Luis Valley Publishing
01.1985 - Current
- Oversaw advertising staff and ad sales for The Valley Courier and currently the Courier and the companies six weeklies.
- Developed marketing campaigns for several businesses keeping them within their budget.
- Developed contests and sweepstakes rules, contracts and revenue-generating strategies.
- Analyzed market trends to identify new opportunities and adjust advertising plans accordingly.
- Developed advertising strategies for improved product visibility and increased sales.
- Negotiated contracts with media outlets, securing optimal placements at competitive rates.
Education
History, Government And Early Education
Adams State College
Alamosa, COAssociate of Arts - Graphic Design
Utah Technical College
Orem, UTSkills
- Customer engagement
- Customer relations
- CRM management
- Quality standards
- Creative direction
- Strategic marketing
- Media planning
- Event planning
- Social media management
Timeline
Advertising Manager/Interim Publisher
San Luis Valley Publishing
01.1985 - Current
History, Government And Early Education
Adams State College
Associate of Arts - Graphic Design
Utah Technical College
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