Dedric Brown
Atlanta,GA
Summary
Knowledgeable Product manager with strong background in product management, delivering impactful product strategies and successful product launches. Demonstrated expertise in market analysis and cross-functional team leadership. Proven ability to drive product development and manage lifecycle processes effectively.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Product Manager
Cloudflare
Atlanta, GA
04.2023 - Current
- Owned the Salesforce Sales Cloud roadmap, accelerating $150,000,000+ in annual pipeline by boosting sales productivity through CRM workflow optimization.
- Produced $50,000,000+ in commercial growth by designing scalable go-to-market strategy and strengthening data quality and forecasting across Finance, Accounting, and Sales operations.
- Delivered a 35% increase in platform adoption by implementing targeted enhancements and automation frameworks.
- Accelerated feature delivery by 15% through disciplined backlog management, sprint planning, and release execution in Jira aligned to the product roadmap.
- Improved feature adoption by 30% by authoring clear, outcome-focused release notes that translated technical delivery into customer value, product outcomes, and enhanced customer experience.
- Reduced post-launch defects by 20% by leading User Acceptance Testing (UAT), incorporating UX feedback, validating product requirements, and enforcing quality gates tied to success metrics.
Product Manager, Customer Platforms
Salesforce
Atlanta, GA
06.2021 - 04.2023
- Safeguarded $15,000,000+ in enterprise contract value through roadmap reprioritization and stakeholder alignment.
- Influenced $10,000,000+ in upsell and renewal revenue by scaling enablement frameworks that increased customer ROI and product adoption.
- Reduced ad-trafficking errors by 15% by translating complex business and product requirements into scalable Salesforce platform solutions in partnership with Ad Sales and Media Operations teams.
- Increased lead generation by 35% and customer retention by 20% by executing go-to-market strategy and customer engagement strategies using Salesforce Marketing Cloud and data-driven decision making.
- Accelerated adoption by 15% and achieved 95% user satisfaction by spearheading Salesforce feature enhancements informed by customer feedback, user research, and clearly defined success metrics.
Product Manager, Identity & Security
Salesforce
Atlanta, GA
01.2020 - 06.2021
- Delivered $3,000,000+ in annual cost avoidance by instituting enterprise IAM frameworks, applying process mapping, and defining business rules that reduced access-related incidents by 40% across regulated environments.
- Remediated 10+ critical security vulnerabilities by pioneering IAM integrations with existing security infrastructure, aligning technical requirements and platform controls to reduce enterprise attack surfaces.
- Safeguarded $25,000,000+ in regulated enterprise contracts by standardizing identity and access processes, and strengthening compliance, risk management, and platform governance across large customer environments.
Product Manager, CRM Platforms
NCR Corporation
Atlanta, GA
01.2018 - 01.2020
- Delivered $1,800,000+ in cost savings by automating onboarding and internal workflows using Salesforce.
- Improved customer satisfaction by 25% by aligning product strategy to market demand and pricing insights in partnership with cross-functional teams.
- Protected $20,000,000+ in enterprise contract value by partnering with Product and Executive stakeholders to resolve SaaS adoption blockers.
- Shortened sales cycles by 15% and increased lead conversion by 10% by modernizing Salesforce Sales Cloud through data-driven workflow optimization.
- Reduced Salesforce-related support tickets by 30% by leading end-to-end platform rollouts, executing needs assessment, and applying technical product management principles across the SDLC.
- Established 4.8/5 stakeholder satisfaction and standardized executive revenue visibility by implementing Salesforce reporting and automation.
Education
Bachelor of Arts - Business Administration
Morris Brown College
Skills
Product Management Product Strategy Product Vision Product Roadmap Product Discovery Product Lifecycle Management Feature Prioritization Backlog Management Agile Scrum Go-to-Market Strategy Stakeholder Management Cross-Functional Leadership User Research Competitive Analysis PRDs User Stories OKRs Release Management UAT Data-Driven Decision Making Customer Experience Product Requirements Market Research Experimentation KPI tracking Project planning Product lifecycle management Product roadmaps User story creation Goal Setting Data analytics Documentation Management Feature Prioritization
Certification
- Salesforce Administrator
- Advanced Administrator
- Sales Cloud Consultant
- Service Cloud Consultant
- Business Analyst |
- Strategy Designer
- AI Associate
- AI Agentforce Specialist
- Certified Scrum Master
- SAFe Product Owner / Product Manager
- CompTIA Security+
Timeline
Product Manager
Cloudflare
04.2023 - Current
Product Manager, Customer Platforms
Salesforce
06.2021 - 04.2023
Product Manager, Identity & Security
Salesforce
01.2020 - 06.2021
Product Manager, CRM Platforms
NCR Corporation
01.2018 - 01.2020
Bachelor of Arts - Business Administration
Morris Brown College
Tech Stack Proficiency
Jira | Confluence | Productboard | Aha! | Roadmunk | Azure DevOps | Rally | ClickUp | Monday.com | Linear | Asana | Trello | Scrum Boards | Kanban Boards | Sprint Planning | Backlog Grooming | Release Planning | Capacity Planning | PI Planning | SAFe Tooling | PRDs | User Stories | Acceptance Criteria | Use Cases | Workflow Diagrams | Business Requirements Documentation (BRDs) | Functional Specifications