Deena Blake
Overland Park
Summary
Revenue and growth strategist with a proven track record in scaling organizations and enhancing sales operations. Expertise in driving profitable growth and aligning sales strategies with operational execution. Skilled in building and leading high-performing teams to achieve business objectives.
Overview
22
22
years of professional experience
Work History
Vice President of Sales
JG Custom Cabinetry & Design
Appleton
01.2025 - Current
- Established effective infrastructure and rebuilt core functions including showroom strategies, KPI and CRM systems and team structure
- Led all sales, marketing and design operations overseeing cross functional teams and aligning revenue strategy with brand positioning and customer experience
- Recruited, trained and developed high-performing sales and design teams by establishing clear KPI's, accountability and repeatable success models
- Expanded and optimized the cabinetry brand portfolio by introducing manufacturers across all price points
- Scaled the organization to a $9M annual revenue run rate
- Introduced a consultative sales process for designers and a one call close process for sales staff
Territory Manager
Masterbrand
Overland Park
12.2017 - 01.2024
- Managed a multi-state territory representing a portfolio of 20 cabinetry brands
- Served as a strategic partner to dealers and big box providing product education, merchandising guidance and sales support
- Collaborated with dealer principals and corporate buyers to expand brand placement and market share
- Executed territory growth plans and grew revenue by 30%
Territory Manager
ACPI/Elkay
Overland Park
09.2017 - 02.2020
- Managed a four state territory calling on Menards locations
- Supported store sales teams with product training, sales guidance and issue resolution to improve sell through and customer satisfaction
- Conducted on site home visits to resolve quality, installation and product concerns protecting brand and retailer relationships
- Delivered 24% territory growth maintaining performance despite frequent store level staff turnover
President
Grand Kitchen Design
Kansas City
01.2004 - 09.2017
- Founded and scaled a kitchen design business from the ground up growing from a home based operation to $2M in revenue
- Developed and executed go to market strategies that positioned the company as a trusted partner
- Led client acquisitons, design consultations and project oversight to ensure exceptional customer experience
- Hired, trained and supervised two additional designers and four installers
Education
MBA - Construction Project Management
Strayer University
West Palm Beach, FL05-2017
Skills
- Sales strategy and market expansion
- CRM systems and performance metrics
- Consultative selling and brand positioning
Timeline
Vice President of Sales
JG Custom Cabinetry & Design
01.2025 - Current
Territory Manager
Masterbrand
12.2017 - 01.2024
Territory Manager
ACPI/Elkay
09.2017 - 02.2020
President
Grand Kitchen Design
01.2004 - 09.2017
MBA - Construction Project Management
Strayer University