Summary
Overview
Work History
Education
Skills
Timeline
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Deepikaa Rajendran Selvaraj

Toronto,ON

Summary

Seasoned Product Manager with 10 years of experience and a proven track record of building a SaaS ITSM product (Freshservice) from the ground up, generating $300M in ARR. I excel in product roadmap strategy, data-driven decision-making, and driving customer adoption, with a strong focus on sustainable growth and impactful leadership.

Overview

10
10
years of professional experience

Work History

Senior Staff Product Manager

Freshworks
Toronto, Ontario
04.2023 - Current
  • Spearheaded product-led growth initiatives for the SMB market in an ITSM product, resulting in a 15% increase in product adoption
  • Built an engaging onboarding experience for a B2B customer support software, boosting user engagement by 68%
  • Launched monetization programs for Free plan users, driving $1.2M in ARR
  • Implemented strategic pricing models for AI modules in ITSM software, generating $1.5M ARR over two quarters
  • Launched a feature recommendation module aimed at retaining high-risk churn customers, increasing feature adoption by 30%

Staff Product Manager

Freshworks
Toronto, Ontario
04.2021 - 04.2023
  • Led the ideation, design, implementation, and go-to-market strategy for an employee onboarding suite tailored to HR customers, achieving a 62% adoption rate
  • Developed the 'Try Higher Plan' feature to drive upsells, achieving a 4% feature enablement and an 18% conversion rate
  • Drove $3.6M in ARR over two quarters by implementing targeted pricing strategies for IT and HR users
  • Created an adoption framework to empower customer success teams in identifying churn-risk customers and upsell opportunities
  • Enhanced calendar view and approval functionalities within an ITSM product, improving user experience and workflow efficiency

Senior Product Manager

Freshworks
Toronto, Ontario
04.2018 - 04.2021
  • Led the ideation, design, execution, and go-to-market strategy for the Analytics module of an ITSM software, achieving a 66% adoption rate
  • Developed a Chat module interface (Team Huddle) for a ticketing software, resulting in a 28% adoption rate
  • Revamped pricing and packaging for an ITSM suite, generating $5M in ARR from Enterprise customers.
  • Led the successful migration of 10k customers to a revised pricing structure, ensuring a smooth transition

Product Manager

Freshworks
Chennai, Tamil Nadu
04.2015 - 04.2018
  • Developed the Project Management module for an ITSM product targeting SMB customers, achieving a 67% adoption rate
  • Built report automation, custom user roles and dashboard enhancements for the Ticketing module of an ITSM product, improving efficiency and user experience

Education

Master of Science - Information Technology And Management

The University of Texas At Dallas
Richardson, TX
12-2014

Bachelor of Engineering - Electrical, Electronics And Communications Engineering

Anna University
Chennai
05-2013

Skills

Roadmap development

User experience optimization

Data-driven decision-making

Competitive analysis

Cross-functional collaboration

Product-led-growth (PLG)

Timeline

Senior Staff Product Manager

Freshworks
04.2023 - Current

Staff Product Manager

Freshworks
04.2021 - 04.2023

Senior Product Manager

Freshworks
04.2018 - 04.2021

Product Manager

Freshworks
04.2015 - 04.2018

Master of Science - Information Technology And Management

The University of Texas At Dallas

Bachelor of Engineering - Electrical, Electronics And Communications Engineering

Anna University

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Deepikaa Rajendran Selvaraj