DE'JA MAHBOUB
Albuquerque
Summary
Results-driven sales professional, skilled in: strategic account management, relationship building, and business development. Expertise spans beverage distribution, promotional products, and entrepreneurial ventures, emphasizing prospecting, client retention, and brand growth. Focused on cultivating long-term partnerships, identifying new opportunities, and enhancing customer service.
Overview
5
5
years of professional experience
Work History
Sales Representative
Hensley Beverage Company
07.2025 - Current
- Manage a portfolio of on-premise accounts, including casinos, bars, restaurants, and retailers, driving sales growth across assigned territory.
- Cultivated strong customer relationships, enhancing product distribution and fostering long-term account retention.
- Execute merchandising strategies, including tap handle placement, point-of-sale materials, and shelf positioning to maximize product visibility.
- Coordinated promotional events to boost consumer engagement and elevate brand awareness.
Owner
Brand Presence
04.2024 - Current
- Launched and managed promotional products business, generating revenue through full-cycle sales from prospecting to closing.
- Exceeded sales goals consistently through relationship-driven selling and effective pipeline management.
- Developed strategic product recommendations that enhanced client engagement and boosted customer satisfaction.
National Account Manager
Hub Pen
Braintree
09.2022 - 04.2024
- Developed and executed account plans for key clients, partnering with cross-functional teams to implement marketing strategies that increased revenue.
- Developed and executed account plans for key clients, collaborating with cross-functional teams to implement effective marketing strategies that drove revenue growth.
- Conducted business reviews to identify growth opportunities and enhance client relationships, resulting in improved long-term retention.
Owner
Handsey
Norwell
11.2021 - 08.2022
- Founded and operated a virtual kitchen concept, achieving a 4.8-star rating on DoorDash and Uber Eats.
- Developed food concept and optimized operations, resulting in increased sales during first quarter.
- Enhanced inventory management and strengthened vendor relationships, ensuring high customer satisfaction.
Education
San Jose State University
San Jose, CASkills
- On-Premise Sales Representative
- Account Management
- Lead generation
- Client Retention
- Territory Management
- Sales and Marketing Strategies
- Business Development
- Brand promotion
- Negotiation skills
- Project Management
- Business operations
- Time Management
- Relationship Building
Timeline
Sales Representative
Hensley Beverage Company
07.2025 - Current
Owner
Brand Presence
04.2024 - Current
National Account Manager
Hub Pen
09.2022 - 04.2024
Owner
Handsey
11.2021 - 08.2022
San Jose State University