Dejon Mitchell
Rochester
Summary
Resourceful founder and operator with 5+ years of experience running day-to-day operations for a fastmoving lifestyle brand. Expert at managing complex calendars, travel, shoots, and VIP relationships in high-pressure, public-facing environments. Calm under fire, highly discreet, and obsessed with staying three steps ahead so the founder can focus on the vision.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Maintenance
Wegmans Food Markets
Rochester
03.2020 - Current
- Performed preventive maintenance and routine inspections to ensure store equipment and facilities operated safely and efficiently
- Troubleshot and repaired basic electrical, plumbing, HVAC, and mechanical issues
- Maintained cleanliness and safety of store interior and exterior, including floors, restrooms, and common areas
- Operated hand and power tools to complete repairs and maintenance tasks
- Responded promptly to emergency maintenance requests to minimize disruption to customers and employees
- Followed OSHA standards, safety protocols, and proper use of PPE
- Conducted equipment checks and documented maintenance activities accurately
- Assisted with seasonal maintenance tasks, including snow removal and grounds upkeep
- Coordinated with vendors and contractors for specialized repairs
Founder and CEO
Vangaurd Worldwide Llc
Rochester
04.2019 - Current
- Founded and managed XoticLord, a lifestyle inspired brand focused on premium products and modern street culture
- Led brand development including logo design, packaging concepts, slogans, and visual identity
- Oversaw product planning, sourcing, and quality control for branded merchandise and packaging
- Developed marketing strategies to increase brand awareness through social media, influencer outreach, and digital promotion
- Managed day-to-day business operations including budgeting, inventory tracking, and vendor coordination
- Created and executed promotional campaigns and limited-edition product drops
- Conducted market research to identify trends, customer preferences, and competitive positioning
- Collaborated with designers, printers, and manufacturers to bring concepts to market
- Built and maintained customer relationships to drive repeat engagement and brand loyalty
- Ensured brand consistency across all platforms and materials
Education
High school diploma -
Olympia High School
Rochester, NYSkills
- Social media content day logistics
- Record keeping
- Time management
- Driving
- Complex calendar & travel management (domestic international)
- Strategic management
- Executive administrative support
- Project management
- Leadership
- Task prioritization
- Microsoft Office / Google Workspace / iPhone & Mac-based tools
- Written communication
- Senior leadership
- Vendor & contractor management
- Executive & personal support
- Gifting, PR packages, and relationship nurturing
- Team development
- Event & shoot coordination
- Prospecting
- Technical Proficiency
- Community engagement
- Attention to detail
- Patience
- Calendar management
- Meeting agenda preparation
- High-profile / VIP communication & discretion
- Problem-solving under pressure
- Team management
- Teamwork
Certification
- Driver's License, 10/01/23, Present
- Carpentry Certification, 09/01/20, Present
- OSHA 10, 09/01/20, Present
- NCCER Certification, 08/01/20, Present
Timeline
Maintenance
Wegmans Food Markets
03.2020 - Current
Founder and CEO
Vangaurd Worldwide Llc
04.2019 - Current
High school diploma -
Olympia High School