Delia Perla
San Francisco,CA
Summary
Motivational leader and organizational problem-solver with advanced supervisory, team building and customer service skills. Experience stepping into roles and quickly making positive changes to drive company success. Focused on using training, monitoring and morale-building techniques to maximize employee engagement and performance. Driven Director with experience planning and coordinating all aspects of productions. Proficient in selecting scripts, coordinating writing and supporting directing and editing. Multifaceted leader with talent orchestrating coordination of all records, plans and personnel to accomplish fast-paced work.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Senior Director, Revenue
Position2
01.2022 - 01.2024
- Established and scaled an Enterprise sales team and Partnership program, driving revenue growth for a 12MM ARR Digital Agency
- Developed new commission structures, sales processes, and strategies to achieve US Enterprise targets
- Advised deals with C-Level Executives to build trust and confidence in the sales process
- Led, defined, and implemented a Sales Engagement strategy and approach
- Closed $2.6MM in New Business Revenue during a financial downturn in 2023
- Recognized as a Tech Crunch Top 30 Sales Leader in 2022
- Completed AI Strategy certificate with Cornell University that contributed to the success of closing one of the largest LLM Companies.
Regional Strategic Digital Sales Manager
Hearst
01.2020 - 01.2022
- Built Enterprise Initiatives that innovate new solutions using analytics and custom content solutions to drive profitability with a team of Enterprise Account Managers
- Coach a team of AMs that grow online sales for travel and the 46Mile agency at Hearst, through Covid setbacks in Travel/Entertainment verticals
- Developed go-to-market strategies for global product launches for new marketing programs with a focus on Entertainment and Travel
- Developed and Presented Web 3 initiatives for Hearst, to Senior
- Leadership, May ‘22
- Completed Diversity & Inclusion training at a National Level and currently sit on the leadership team to build growth initiatives for company-wide improvements
- Built a speaking series for Women of Color at Hearst company-wide that would provide career coaching and empowerment.
Digital Marketing Online Instruction
Consulting Part Time
06.2020 - 06.2021
- Driving digital innovation growth and understanding through training modules, certifications, and developing 3 new curriculum courses
- Mentored three courses for 40 virtual students over 10-week modules within one year
- Developed curriculum for Digital Marketing, Analytics, and eCommerce training.
- Provided strategic guidance on digital marketing initiatives.
Senior Digital Advisor
Ad Taxi
01.2017 - 01.2020
- Promoted from digital strategist to serve as an omnichannel digital solutions advisor
- Deliver prolific and innovative online marketing campaign proposals for mobile, video, and social networks
- Member of the Presidents Club for Business Development Achievements since 2015
- Serve as an Advisor to a team of 25 digital specialists with Adtaxi, in training and onboarding
- Hold full ownership of multi-million dollar campaign budgets, generating outstanding ROA (Return on Ad spend) with a 95% client retention rate, and 500%+ sales growth within just 36 months
- Create and oversee a comprehensive onboarding/training process for new sales professionals and product training
- Content Message planning and implementation for select brands
- Notable high closure rate for both B2B and B2C customers, from local/start-up to Fortune 500s; consistently exceeds OTE by up to 20% YOY, project manages diverse and successful social/emotional capital campaigns leveraging brand voice and audience segmentation.
Alumni Relations Assistant - Project Manager
Stanford Law School
01.2008 - 01.2011
- Analyzed and measured levels of alumni engagement and participation metrics for all national alumni events, driving significantly improved understanding of program effectiveness and impact, and fostering the development of new, strategically enhanced initiatives that generated notably increased response and conversion rates
- Incubated and executed Public Interest procurement requests to more than 3,000 alumni, and 150 local vendors/businesses for gifts in kind; successfully procured gifts with a combined value of $50K+ for the 2009 Public Interest Auction for Stanford Law School
- Created and delivered multifaceted marketing messages to alumni across the US to proactively improve communications and the overall quality of relationships between graduates and the School
- Trained 35 students to serve in primary contact roles at alumni events nationwide; created a customized training model that addressed all aspects of managing alumni contact and fostering ongoing mutually beneficial relationships.
Sales Executive
Bling Nation
01.2011
- Full accountability for all business development and sales cycle management for this ambitious start-up with a mission to close the loop between the online and offline customer experience at checkout
- Built and implemented a comprehensive pipeline strategy for two distinct markets, and created/executed local marketing campaigns for the mid-market sector
- Exceeded new market launch goal by 30%
- Led all contract negotiations for smooth onboarding of new accounts
- Researched and identified a superior CRM tool for internal use with buy-in from senior stakeholders
- Introduced a new platform to CMOs/key marketing decision-makers that leveraged NFC (Near-field Communication) via a unique mobile platform that enabled one-click payments, delivered viable loyalty and rewards programs, and integrated the best of the social media platforms (Facebook, Foursquare, and Twitter) into a flawless online shopping experience
- Developed extensive expertise in the area of NFC technologies, garnering a deep understanding of the functions, capabilities, and limitations for mobile payment solutions.
Education
AI Strategy, Certificate -
Cornell University
01.2023
Master of Business Administration - Completed 1 Year
Notre Dame De Namur
San Mateo05.2016
Bachelor of Arts -
University of Washington School of Social Work
Skills
- Team Building and Motivation
- Team Management
- Stakeholder Relations
- Pipeline Development
- Data Analytics
- Innovation Management
- Business Development
- Budget Control
- Project Management
- Business Planning
- Contract Negotiation
- Staff Development
- Strategic Planning
- Sales Management
- Hiring and Retention
- Corporate Communications
- Story Pitching
- Cross-Functional Team Leadership
Certification
- Google Search Certified Premier Partner
- Google Analytics
- Google Digital Sales
- Google Adwords
- Bing
- Human-Centered Design
Additional Information
Nuestra Casa, Stanford Parents Club, Top 30 Most Influential Sales Leaders 2023
Accomplishments
- 2023 Influential Women in Sales List
Timeline
Senior Director, Revenue
Position2
01.2022 - 01.2024
Digital Marketing Online Instruction
Consulting Part Time
06.2020 - 06.2021
Regional Strategic Digital Sales Manager
Hearst
01.2020 - 01.2022
Senior Digital Advisor
Ad Taxi
01.2017 - 01.2020
Sales Executive
Bling Nation
01.2011
Alumni Relations Assistant - Project Manager
Stanford Law School
01.2008 - 01.2011
AI Strategy, Certificate -
Cornell University
Master of Business Administration - Completed 1 Year
Notre Dame De Namur
Bachelor of Arts -
University of Washington School of Social Work