DELIPE BANS
Summary
Highly established CPG sales professional with 20 years of comprehensive experience leveraging leadership and account management proficiencies. Self-motivated, inspiring, and overseeing cross-functional teams. Strong organizational skills, critical thinking, and analytical aptitude.
Overview
26
26
years of professional experience
Work History
SENIOR MARKETING AND ADVERTISING COORDINATOR
Associated Wholesale Grocers Inc.
01.2023 - Current
- Coordinate with sales and operational teams to verify the alignment of marketing initiatives with company goals
- $250M in annual sales
- Develop campaigns, promotional materials and contribute to placing effective content throughout multiple media channels
- Manage vendor negotiations and mediate issues between retailers and vendors
- Utilize product endorsements, samples, rebates, digital coupons, and other tactics to increase promotional awareness
- Manage direct reports by way of assigning work, monitoring performance, and providing regular feedback
SENIOR ACCOUNT MANAGER
Post Consumer Brands
01.2018 - 06.2022
- Developed and directed five international distributors in the Caribbean and Asia with annual sales of more than $60M
- Oversee accounting, credit, sales support, customer solutions, marketing, business/trade solutions, and supply chain/logistics departments
- Won the 2019 Post Sales Team of the Year, increased net sales in Puerto Rico in 2019 by reducing trade spending, reinforcing high-velocity items
- Partnered with the commercialization team to design/launch innovation for the Puerto Rico and China markets in 2021
- Refine sales plans, facilitate “Top to Top” meetings with executives, and promote programs for permanent and temporary space gain
- Spearhead the promotional account procedures, authorized performance payments, and resolved deduction issues promptly
REGIONAL ACCOUNT MANAGER
Post Consumer Brands
01.2017 - 01.2018
- Guided and fostered relationships for several retail groups for AWG in the Southeast Region, addressed customer questions as they arose
- Advised on merchandising and distribution plans to maximize product mix, built promotional calendars
- Delivered 35+ share of shelf, led 3 AWG divisions/900+ stores, handled HQ calls, retail planning and food/trade shows coordination
- Reduced the private label bag distribution, transitioned to 8 Malt O Meal bags that increased sales by 15% at Houchens in 2017
SENIOR RETAIL OPERATIONS MANAGER
Post Consumer Brands
01.2015 - 01.2017
- Managed regional brokers for 8 AWG divisions (3,500 stores) as well as hired and trained PCB retail sales reps and retail operation managers
- Won the John S. Campbell Sales Excellence Club- Retail Management in 2016 for launching a broker metric tracker by using handheld technology
- Effectively refined, enhanced, and implemented new sales techniques that updated product lines and improved sales results
- Scheduled employee tasks, and conducted performance reviews to maximize team productivity.
SALES DEVELOPMENT SPECIALIST
Post Consumer Brands
01.2013 - 01.2015
- Sold permanent distribution at store level as well as independent groups- HQ call
- Focused on growth of distribution, shelf space, share of shelf, and closing voids utilizing retail tracking
- Developed and maintained positive relationships with key decision-makers and influencers.
RETAIL SALES MANAGER
Kellogg's
01.2012 - 01.2013
- Managed a territory of retail stores (Walmart, Target, Safeway, Lucky, Food Maxx, Raley's) selling Kellogg's portfolio of Snacks, Morning Foods, and Frozen Food
- Attained assigned monthly and annual budgetary sales goals by taking the initiative, being creative and employing fact-based selling techniques
- Grew Kellogg's base sales by maximizing distribution, growing share of shelf and pursuing secondary position of promoted items.
AREA RETAIL SALES MANAGER
Kellogg's
01.2008 - 01.2012
- Drove base sales and initiatives by utilizing a full range of data sources to prepare and conduct effective, face-to-face sale presentations to store-level decision-makers
- Created and executed incremental revenue strategies for 90 retail stores in Northern California with $3M annual sales
- Built and strengthened cross-functional partnerships to improve sales success.
TERRITORY MANAGER
Kellogg's
01.2002 - 01.2008
- Managed 18 retail stores in the San Francisco Bay Area with sales of more than $2M, focusing on Kellogg's Snacks business
- Supervised and managed the work of Territory Service Representatives and part-time merchandisers
- As well as coordinating the delivery of product
- Established successful account relationships by building rapport and maintaining consistent communication.
TERRITORY SERVICE REPRESENTATIVE
Kellogg's
01.2001 - 01.2002
- Provided merchandising support for assigned territory of retailers and maintained a “perfect shelf” strategy at each store
- Leveraging business intelligence data, I created a selling story to drive the business for each customer
- Developed and deepened customer relationships by providing exceptional service.
MERCHANDISER
PepsiCo
01.1998 - 01.2001
- Responsible for product merchandising within large volume stores and interacting with store personnel
- Stocking shelves, rotating product, setting up displays, moving products from storage to sales floor
- Delivered customer service, built customer relationships at store level
Education
BUSINESS ADMININSTRATION
HARTNELL COLLEGE
Skills
- Leadership & Collaboration
- Interpersonal Communication Skills
- Multitasking
- MS Word, PowerPoint & Excel
- Customer Relations
- Team Building
- CRM
- Nielsen Data
- Adobe
- Public Speaking
- Active Listening
- Cultural Awareness
Affiliations
TENNESSEE GROCERS AND CONVENIENCE STORE ASSOCIATION- Member
TENNESSE GROCERS EDUCATION FOUNDATION-Member
HABITAT FOR HUMANITY- Volunteer
ROOM IN THE INN- Volunteer
Languages
Spanish
Native or Bilingual
Timeline
SENIOR MARKETING AND ADVERTISING COORDINATOR
Associated Wholesale Grocers Inc.
01.2023 - Current
SENIOR ACCOUNT MANAGER
Post Consumer Brands
01.2018 - 06.2022
REGIONAL ACCOUNT MANAGER
Post Consumer Brands
01.2017 - 01.2018
SENIOR RETAIL OPERATIONS MANAGER
Post Consumer Brands
01.2015 - 01.2017
SALES DEVELOPMENT SPECIALIST
Post Consumer Brands
01.2013 - 01.2015
RETAIL SALES MANAGER
Kellogg's
01.2012 - 01.2013
AREA RETAIL SALES MANAGER
Kellogg's
01.2008 - 01.2012
TERRITORY MANAGER
Kellogg's
01.2002 - 01.2008
TERRITORY SERVICE REPRESENTATIVE
Kellogg's
01.2001 - 01.2002
MERCHANDISER
PepsiCo
01.1998 - 01.2001
BUSINESS ADMININSTRATION
HARTNELL COLLEGE