Demi Weber
Sparks
Summary
Dynamic Executive Director with a proven track record at Brookdale Sparks, driving 100% occupancy through innovative sales strategies and exceptional resident satisfaction. Expert in operations management and team collaboration, I empower staff while fostering a culture of excellence and accountability, ensuring high-quality service delivery and community engagement.
Overview
11
11
years of professional experience
Work History
Executive Director
Brookdale Sparks
Sparks
09.2022 - Current
- Maintained Brookdale Sparks at 100% occupancy from September 2022-October 2024 with 0 loss revenue days.
- Responsible for all operations within the community, interacting with staff and residents, prospects, or their family members or representatives, as necessary.
- Builds and maintains strong working relationships with management team and encourages teamwork and collaboration; cultivates an inclusive community culture.
- Holds department leaders accountable for department performance. Provides assistance to leaders and staff as needed.
- Supports department leaders to attract, develop, engage, and retain associates in accordance with Company policies.
- Responsible for recruiting and hiring high quality and engaged associates and ensuring they are appropriately trained and developed to meet the needs of residents.
- Builds high degree of resident satisfaction and retention. Is responsible for maintaining positive resident relations and is accessible and approachable to residents and their families.
- Is proactive in solving resident problems and resolving issues. Leads effort to leverage satisfied residents and families to grow community occupancy; executes renewal program with existing residents.
- Drives sales and marketing efforts in collaboration with the community sales leader to meet or exceed occupancy or revenue targets by developing new business, generating leads, and building strategic relationships.
- Identifies trends and works with sales leader to implement approved sales and marketing activities and strategies to maximize revenue (RevPAR).
- Identifies and builds positive relationships with local influencers and professionals to raise community profile.
Sales Manager
Brookdale Oswego Springs
Portland
02.2021 - 07.2022
- Maintained 100% occupancy from October 2021-July 2022.
- Maintains and/or improves upon the occupancy level of the community in accordance with the marketing and business plans.
- Manages the sales process by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about the community’s services and programs.
- Responds promptly to every telephone call, email, and Internet or in-person inquiry. Completes weekly follow-up calls, letters, and tours as defined by the community marketing plan.
- Contacts local sources including legal and financial professionals, senior organizations, appropriate special interest groups, hospital discharge planners, skilled nursing facilities, retirement communities, clergy, medical insurance providers, and other local community contacts that are not part of the business development coordinator/director referral contacts.
- Develops and maintains relationships with and generates leads through residents, family, and professional referral sources on a weekly basis.
- Represents the community and increases awareness through participation in outside events, professional groups, and community involvement in the local market.
- Assists management with resident retention through new resident welcome events, resident referral programs, outside community visits to current hospitalized residents, and other programs as outlined in the marketing plan or by the Regional Sales & Marketing Manager.
General Manager
Comfort Inn & Suites
Portland
01.2019 - 10.2020
- Recruited, interviewed and hired qualified staff for open positions.
- Managed inventory levels and conducted corrective action planning to minimize long-term costs.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs
- Developed service and sales strategies to improve retention and revenue.
- Created schedules and monitored payroll to remain within budget.
- Conducted employee evaluations to provide adequate feedback and recognize quality performance.
- Guided management and supervisory staff to promote smooth operations.
- Coordinated training activities for employees to ensure compliance with company policies and procedures.
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
Veterinary Technician
Banfield Animal Hospital
Hillsboro
06.2018 - 01.2019
- Operated x-ray machines and exposed radiographic films.
- Maintained accurate records of all treatment provided to animals including medical history files and vaccination certificates.
- Scrubbed, counted and packed surgical instruments and drapes for autoclave sterilization.
- Performed physical examinations and diagnostic tests, such as x-rays, ultrasounds, blood work, urinalysis, and fecal analysis.
- Prepared and administered medications and vaccines as prescribed by veterinarian.
- Addressed healthcare needs of animals by coordinating with veterinarians and following orders.
- Assisted with euthanasia when necessary according to veterinarian instructions.
- Recommended vitamins and supplements, dental cleaning, flea control, geriatric care and dietary measures to support optimal health.
- Delivered excellent service to pet owners to drive repeat business.
- Performed ongoing clinical research and wrote notes to help vets with article writing.
- Assisted with diagnosis and treatment of animal health problems by performing lab tests on specimens.
- Responded promptly to emergency calls outside normal business hours.
- Monitored vital signs during surgery and notified veterinarian of changes.
General Manager
Best Western Hotel
Santa Nella Village
08.2015 - 06.2018
- Recruited, interviewed and hired qualified staff for open positions.
- Managed inventory levels and conducted corrective action planning to minimize long-term costs.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Developed service and sales strategies to improve retention and revenue.
- Created schedules and monitored payroll to remain within budget.
- Conducted employee evaluations to provide adequate feedback and recognize quality performance.
- Guided management and supervisory staff to promote smooth operations.
- Prepared staff work schedules and assigned team members to specific duties.
- Ensured compliance with applicable laws, regulations and industry standards pertaining to operations management.
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
Volleyball Coach
Pacheco High School
Los Banos
05.2014 - 11.2015
- Readied team to compete in tournaments and other special events.
- Monitored student athlete academic performance through grade checking and boosted results with study hall and techniques.
- Organized and executed fundraising events to support team expenses, engaging community and enhancing team visibility.
- Coordinated pre-season tryouts, training camps and special workshops to support team goals.
- Coached teams during tournaments and monitored player's performances during matches.
- Implemented injury prevention and conditioning programs to maintain athlete health and reduce downtime.
Front Desk Manager
Best Western Hotel
Santa Nella Village
05.2014 - 08.2015
- Mentored new staff on correct procedures, compliance requirements and performance strategies.
- Maintained important files, running reports and delivering updates on occupancy and revenue.
- Created and optimized employee schedules for shift coverage.
- Greeted guests upon arrival and checked them in to their rooms.
- Coordinated check-out processes including verifying room charges, collecting payment and issuing receipts.
- Generated reports detailing daily actions, guest numbers, accounting expenses and income and room service usage.
- Managed guest check-in and check-out procedures, reservations and payments.
- Facilitated successful front desk operations for high-volume hotel.
- Hosted office meetings with staff to answer questions, resolve issues and keep employees informed of changes.
- Corrected guest issues promptly with knowledgeable and friendly service.
- Developed lasting relationships with guests that built loyalty and drove hotel revenue.
Education
Associate of Science - Animal Science
Merced College
Merced, CA05-2015
High School Diploma -
Gilroy High School
Gilroy, CA06-2013
Skills
- Sales strategy
- Operations management
- Team collaboration
- Conflict resolution
- Senior living management
- Resident satisfaction
- Leadership development
- Coaching and counseling
Timeline
Executive Director
Brookdale Sparks
09.2022 - Current
Sales Manager
Brookdale Oswego Springs
02.2021 - 07.2022
General Manager
Comfort Inn & Suites
01.2019 - 10.2020
Veterinary Technician
Banfield Animal Hospital
06.2018 - 01.2019
General Manager
Best Western Hotel
08.2015 - 06.2018
Volleyball Coach
Pacheco High School
05.2014 - 11.2015
Front Desk Manager
Best Western Hotel
05.2014 - 08.2015
Associate of Science - Animal Science
Merced College
High School Diploma -
Gilroy High School