Dena Stein
Coconut Creek,FL
Summary
Seasoned Director experienced in strategic planning, team leadership, and performance optimization. Drove company growth by developing efficient operational strategies and fostering professional relationships. Delivered innovative solutions and achieved organizational goals through effective problem solving, decision making, and communication.
Overview
22
22
years of professional experience
Work History
Sales Experience Director
Neiman Marcus
11.2023 - Current
- Successfully managed a $65 million business, increasing sales by 15% for Fall Season 24, the highest increase in the South Region.
- Lead a team of sales and non-selling professionals, fostering a culture of collaboration and continuous improvement to achieve sales targets and enhance customer satisfaction.
- Fostered a customer-centric environment, achieving high customer satisfaction scores through Art of Luxury training and enhanced service protocols.
- Nurtured client relationships, partnering with the Private Client Relations team to secure and curate exceptional global experiences.
- Recruit, train and mentor a diverse team of 140 employees, promoting professional development and ensuring high employee engagement levels.
- Collaborated with cross-functional teams to optimize inventory levels and effectively reduce shrink.
- Coordinated and executed successful events, product launches, and ensured consistent messaging across all communication channels.
Store Manager
Louis Vuitton
09.2011 - 11.2023
- Enhanced the potential of product categories by leveraging support functions and promoting collaboration between categories.
- Develop a store business plan to include marketing and promotional strategies that will continue to drive traffic to the store and develop and grow the customer base, with particular emphasis placed on building the local market. (Events, local media, integration into the local community etc.) Present strategies to regional management and central marketing team for review and approval.
- Increase the potential of all product categories and universes carried in the store, capitalizing on all available support functions and fostering alignments between categories.
- Established a client-centric approach in the store to enhance customer satisfaction.
- Act as a Louis Vuitton ambassador in local markets by proactively representing the Brand in relevant local activities (networking, PR, etc.)
- In multi-store markets, develop relationships with surrounding Managers to optimize business opportunities and Client experience.
- Make recommendations for store renovations/upgrade/expansion etc. in order to increase sales and market share.
- Provide feedback to the Regional VP on product assortment, buying trends and customer requests.
- Recommended store renovations and upgrades to increase sales and expand market share.
Team Manager
Louis Vuitton
09.2011 - 05.2013
- Supported the team in building long-term client relationships by leveraging various clientele tools.
- Manage and motivate the team to drive the business: create a positive and harmonious work environment, foster cooperation within the team and between managers.
- Communicate and inspire the team on corporate strategy and relevant business information (animating morning briefings, training).
- Proactively provide regional teams with product recommendations and qualitative feedback based on local knowledge about the market and Client needs, leveraging expertise and knowledge within the team.
- Set individual and team goals; proactively assess and manage performance against expectations.
- Identified and recruited talent to enhance team capabilities.
- Proactively provide regional teams with product recommendations and qualitative feedback based on local knowledge about the market and Client needs, leveraging expertise and knowledge within the team.
- Assisted team members with daily tasks to improve overall productivity. in building long term Client relationship, leveraging the different clientele tools.
- Implemented action plans to enhance business and optimize product performance through visual merchandising, clienteling, training, and team activities.
Men's Complex Manager
Neiman Marcus
09.2005 - 09.2011
Dress Collections Manager
Neiman Marcus
06.2008 - 09.2011
Fine Apparel Coordinator
Neiman Marcus
05.2006 - 06.2008
Fine Apparel Coordinator
Neiman Marcus
09.2005 - 05.2006
Store Operations Manager
Dillard's
08.2004 - 01.2005
Education
Associate of Arts - Liberal Arts and General Studies
Broward College
Skills
- Sales forecasting
- Inventory optimization
- Retail analytics
- Luxury retail operations
- Visual merchandising
- Sales analytics
- Luxury clienteling
- Strategic thinking
- Customer experience
- Coaching and mentoring
- Strategies and goals
- Team motivation
Personal Information
Title: Executive Retail Director
Accomplishments
- Increased top line sales in 2021 by 62% as well as increasing top line sales in H1 2022 by 32% from coaching team managers to drive their business through their associates, ensuring the correct assortment and focusing on the client experience.
- Achieved Metro High End events sales goals.
- Exceeded company expectations without having in store High End merchandise in both Mens and Womens Ready to Wear; as a result all categories are now part of a permanent assortment.
- Recognized and assigned to turnover underperforming stores with impactful success.
- Consistent promotions and development of Team Managers and Team Leaders
Timeline
Sales Experience Director
Neiman Marcus
11.2023 - Current
Store Manager
Louis Vuitton
09.2011 - 11.2023
Team Manager
Louis Vuitton
09.2011 - 05.2013
Dress Collections Manager
Neiman Marcus
06.2008 - 09.2011
Fine Apparel Coordinator
Neiman Marcus
05.2006 - 06.2008
Men's Complex Manager
Neiman Marcus
09.2005 - 09.2011
Fine Apparel Coordinator
Neiman Marcus
09.2005 - 05.2006
Store Operations Manager
Dillard's
08.2004 - 01.2005
Associate of Arts - Liberal Arts and General Studies
Broward College