Denia Hasic
Brooklyn,NY
Summary
Strategic account and partnership professional with experience in premium imaging markets, combining deep Leica product knowledge with high-value client management and B2B development. Proven ability to support cross-functional initiatives, analyze performance metrics, and build scalable approaches to strategic partnerships. Strong background working with high-profile clients in fast-paced, quality-driven environments.
Overview
13
13
years of professional experience
Work History
Senior Seller Experience Account Manager
MPB
New York, NY
01.2022 - Current
- Manage a portfolio of high-value clients within the premium imaging market, advising on valuations, trade-ins, and upgrades, with a focus on high-end photography equipment including Leica
- Developed specialized expertise in Leica products through regular client consultation, pricing, and trade-up guidance across multiple camera systems
- Contribute to MPB’s Key Strategic Account (KSA) initiative by identifying and engaging prospective B2B partners and supporting the development of a more structured approach to strategic account management
- Collaborate cross-functionally with commercial, operations, and marketing teams to align on high-priority clients and improve partnership processes
- Track, analyze, and present weekly sales KPIs, providing insights into performance trends and customer behavior
- Create internal training and commercial materials, including a comprehensive cinematography guide to support team knowledge and customer engagement
Rental Manager
AbelCine
New York, NY
01.2016 - 01.2022
- Managed rental operations and client relationships for high-profile film and television productions, including Netflix, HBO, Hulu, and major feature films
- Built and maintained strong relationships with directors of photography, producers, and technical teams, advising on equipment solutions and production needs
- Coordinated complex logistics and budgets for large-scale productions in fast-paced, high-demand environments
- Progressed into a management role, demonstrating strong performance, leadership, and client trust
Assistant Director, Digital Cinema Services
Adorama Rental Co.
New York, NY
01.2013 - 01.2016
- Supported end-to-end equipment planning for commercial, television, and film productions
- Managed inventory allocation and sourcing to maximize utilization and meet client requirements
- Negotiated pricing and developed relationships with production clients, including producers and directors of photography
- Coordinated technical solutions across camera, lighting, and grip departments
Education
Bachelor of Science - Film & Television, Minor in Business Administration
Boston University College of Communications
05-2013
Skills
- Strategic Partnerships & Account Management
- B2B Development (Key Strategic Accounts)
- KPI Tracking, Analysis & Reporting
- Cross-functional Collaboration
- Stakeholder Management (High-Profile Clients)
- Premium Imaging Market Expertise (Leica, Arri, Sony, Canon)
- Presentation & Internal Documentation
Timeline
Senior Seller Experience Account Manager
MPB
01.2022 - Current
Rental Manager
AbelCine
01.2016 - 01.2022
Assistant Director, Digital Cinema Services
Adorama Rental Co.
01.2013 - 01.2016
Bachelor of Science - Film & Television, Minor in Business Administration
Boston University College of Communications