Denise Grimm
Edgefield,SC
Summary
Results-driven Area Marketing Executive and Clinical Operations Leader recognized for high productivity and efficient task completion. Specialize in strategic market planning, brand management, and digital marketing campaigns. Excel at communication, leadership, and problem-solving to achieve growth, operational and clinical goals by enhancing team performance. Committed to leveraging these skills to drive overall growth, productivity and efficiency throughout healthcare.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Area Marketing Executive
Compassus Hospice And Palliative Care
Bluffton, SC
05.2021 - 10.2024
- Developed and implemented a comprehensive marketing plan for GA and SC multi-site locations.
- Achieved 11% year-over-year admission growth and 26% year-over-year ADC growth.
- Established relationships with key media contacts in the region.
- Conducted market research to identify potential opportunities for growth.
- Analyzed data from multiple sources to inform strategic decisions.
- Prepared reports on progress against objectives, budget performance and ROI metrics.
- Identified target markets for product launches and developed strategies for engaging them.
- Provided support to sales teams by providing materials, training and advice increasing productivity and admission performance.
Area Vice President of Operations
Amedisys Home Health
Charleston, SC
05.2013 - 04.2021
- Developed and implemented strategic plans for 11 locations to ensure they exceeded operational and growth goals during tenure.
- Exceeded NIFO performance across all locations with an average of 64 million total revenue.
- Proven admission growth of 5,000 patients in 2020, showing 5.6% year-over-year growth.
- Successfully managed Joint Venture since 2013 with extensive experience at C-Suite level, along with Bundles and ACOs.
- Implemented best practices throughout the region in order to standardize operations and increase efficiency.
- Created monthly reports summarizing regional progress against established goals and objectives.
Area Director of Operations
Amedisys Home Health
Charleston, SC
10.2012 - 05.2013
- Successfully supervised 750+ census locations, along with the Shared Service Intake Department.
- Reduced voluntary turnover from 15% to 2.5%.
- Removed all contract staff within 45 days of leadership hiring, training, and retaining clinical staff.
- Improved HH-CAHPS Patient Satisfaction Scores above State and National Averages.
Education
Associate of Applied Science - Nursing
Carolinas College of Health Sciences
Charlotte, NC05-2000
Bachelor of Arts - Individual And Family Studies
Kent State University
Kent, OH12-1992
Skills
- Marketing Analytics
- Competitor Analysis
- Collaborative leadership
- Revenue & Profit Growth
- Partnership Development
- Sales Training
Certification
- SC RN License
Accomplishments
- Top Admission Growth for Area Leaders- 2018
- Largest Area Improvement- Quality Outcomes- 2017
- Home Care Elite Recognition 2013 and 2015
Timeline
Area Marketing Executive
Compassus Hospice And Palliative Care
05.2021 - 10.2024
Area Vice President of Operations
Amedisys Home Health
05.2013 - 04.2021
Area Director of Operations
Amedisys Home Health
10.2012 - 05.2013
- SC RN License
Associate of Applied Science - Nursing
Carolinas College of Health Sciences
Bachelor of Arts - Individual And Family Studies
Kent State University
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