Denise Madden MSW,LNHA
Cool Ridge,WV
Summary
Results-driven Regional Director of Business Development with significant experience in establishing strategic partnerships, enhancing market penetration and driving revenue growth. Skilled in identifying business opportunities, implementing sales strategies and leading high-performing teams to deliver on corporate objectives. Proven success in fostering relationships with key stakeholders, optimizing organizational processes and contributing to company advancement through innovative initiatives.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Regional Director of Business Development
Genesis Healthcare
Charleston, WV
01.2024 - Current
- Develop and maintain relationships with referral sources.
- Provide leadership, insight, and mentoring to new hires and existing employees.
- Mentor and coach center-level staff on how to effectively drive census to centers.
- Ability to supervise multiple centers' census development.
- Ensure that centers are utilizing company processes.
- Monitored referral response times to ensure center improve the referral to admission process
- Worked with Center Management staff to achieve company goals.
- Empower and educate team members to exceed budget targets.
- Implemented successful business strategies to increase revenue and target new markets.
- Coached team members on best practices for achieving success in sales roles.
Senior Director of Admissions
Genesis HealthCare
Daniels, WV
02.2003 - 01.2024
- Planned marketing events, such as open houses, health fairs, and marketing events.
- Participated in annual conferences representing Genesis Healthcare.
- Managed a team of admissions directors to ensure that the referral to the admission process was followed.
- Trained and mentored new admission staff.
- Monitored the centers' budget and overall ADC.
- Worked with admission staff to build hospital relationships and drive census to centers.
- Assisted centers in developing their Key Account Management for new business prospects.
Education
Master of Science - Social Work
West Virginia University
Morgantown, WV05-2004
Skills
- Industry networking
- Operations management
- Sales training
- Key account management
- Competitive intelligence
- Sales and marketing
- Performance metrics
- Business development
- Relationship building
- Verbal and written communication
- Training and mentoring
- Decision-making
- Market understanding
- Process improvement
- Cross-functional collaboration
- Growth management
Certification
- West Virginia Nursing Home Administrator License.
- West Virginia Social Work License
References
References available upon request.
Timeline
Regional Director of Business Development
Genesis Healthcare
01.2024 - Current
Senior Director of Admissions
Genesis HealthCare
02.2003 - 01.2024
- West Virginia Nursing Home Administrator License.
- West Virginia Social Work License
Master of Science - Social Work
West Virginia University
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