Denise Martin
Plymouth,MA
Summary
An accomplished sales and client services professional with an outstanding trackrecord of surpassing employer sales goals, expanding client growth, developing sound prospect bases. An entrepreneurial self-starter with strong abilities to sell both products and services, to build and maintain professional relationships and solidify networks. Seeking a challenging position to provide a sound plan exceeding a company's revenue goals by developing and expanding new business and revenue streams. Professional with proven track record in driving revenue growth and developing high-performing teams. Strong focus on collaboration and adaptability, ensuring reliable performance in dynamic environments. Skilled in strategic planning, market analysis, and relationship management, consistently delivering results aligned with organizational goals.
Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
43
43
years of professional experience
Work History
Vice President of Sales
Credit Control Corp
Newport News, VA
09.2024 - Current
Regional Vice President, Sales
CASCADE 365
Petaluma, CA
04.2022 - 09.2025
- Led strategic sales initiatives to drive revenue growth and market expansion.
- Developed comprehensive sales strategies aligned with corporate objectives and market trends.
- Mentored and trained sales teams to enhance performance and achieve targets consistently.
- Analyzed market data to identify opportunities for product improvement and customer engagement.
- Developed and implemented sales tools; Salesforce; Seamless AI.
- Provided education and training to sales team.
- Directed regional strategy implementation to enhance operational efficiency.
Regional Vice President, Sales
HBCS
04.2019 - 04.2022
Director, Client Services
Medical Data Systems
09.2014 - 10.2018
- Analyzed market trends to develop comprehensive business plans that support long-term goals.
- Fostered relationships with key stakeholders to facilitate collaboration and improve service delivery.
- Executed performance management initiatives, ensuring alignment with organizational priorities and targets.
- Responsible for building an additional $3,000,000 in new business revenue annually in the verticals of revenue cycle outsourcing through insurance billing/follow up, as well as patient responsibility, technological interactions/communications and self-pay billing.
- Facilitating all aspects of coordination and execution of contracts.
- Oversight of successful implementation of new contracts and operational fulfillment.
- Client development and relationship management of new business.
- Facilitating as liaison between internal Operations, IT, and Reporting departments with new client expansions.
- Providing leadership with insights to regional market trends and best practices.
- Managed the Client Service Division, all client service employees, along with the management of 561 client facilities. Embracing cross selling and the expansion of business with existing clients and with new clients. Each of my four years, I outperformed all salesmen at the company with the highest revenue in sales.
- 2018 I expanded new client sales by with three significant sales: 8 facilities $4,000,000 revenue, 3 facilities $650,000 revenue and 8 facilities $400,000 revenue.
- I increased market share with multiple clients and expanded business lines increasing annual revenue significantly.
- Visited, on site, all client business offices and CBO quarterly and/or annual solidifying many relationships.
- Worked directly and continually with 6 of the 10 top US Health Systems.
- Training and education of new team members within Sales and Client Services.
- Continuously improved manual processes via automation internally as well as with clients.
- Development and improvement of external client reporting.
- Developed and implemented operational policies to enhance efficiency across departments.
- Led cross-functional teams to drive strategic initiatives aligning with organizational goals.
- Fostered a culture of continuous improvement, mentoring staff on best practices and process optimization.
- Managed budgetary allocations, ensuring financial objectives were met while maintaining quality standards.
- Cultivated relationships with stakeholders to support business development and partnership opportunities.
- Oversaw performance metrics, utilizing data analytics to identify areas for operational enhancement.
Vice President of Business Development
ACTION COLLECTION AGENCY INC.
01.2008 - 01.2011
Director, Business Development
EOS/CCA
01.2002 - 01.2008
Sales Manager
UNIGRAPHIC INC.
01.1984 - 01.1997
Skills
- Deal closing
- Trade show representation
- Sales pipeline management
- Revenue generation
- Industry expertise
- Sales reporting
- Sales presentations
- Channel partnerships
- Pricing strategy
- Sales meeting facilitation
- Sales strategy execution
- Sales team motivation
- CRM management
- Client Service Expertise
Affiliations
- HFMA National
- HFMA AL
- HFMA GA
- HFMA MA/RI
- HFMA Maine
- AAHAM Virginia
- AAHAM Maine
- Plymouth Antiquarian Society
Locations
- Melbourne Beach, Melbourne Beach, FL, 32951
- Plymouth, Plymouth, MA, 02360
Awards Activities
- 2020 GA HFMA Distinguished Service Award
- 2013 LeAnna Marshall Excellence Award Recipient, Awarded by the Virginia Chapter of AAHAM for contributions to the chapter as a member of the Board of Directors 7+ years.
- Nationally Published Author, Published Titles Include: Secrets in the Bay, Secrets in the Woods, Secrets on the Cape, Secrets by the Shore, Secrets on the Island, Hydro the Raindrop, First American Friendship.
- National Membership HFMA/AAHAM
- National Conference Speaker, Topics Include: Selling, Sales & Marketing, social media, Healthcare Finance, Patient Financial Behavioral Patterns.
- Georgia Chapter of HFMA, Programming Committee, Co-Chair Membership Committee, Vendor Liaison.
- Alabama HFMA, Program Committee, Co-Chair, Board Member.
- Maine HFMA/AAHAM, Co-Chair Program Committee Maine Chapter of AAHAM, Current Board of Director Member; 2011/2012 Vice President; 2011/2012 Programming Committee Chairperson; 2007/2010 Sponsorship Committee Chairperson; 2007/2010 Membership Committee Chairperson.
- Past Memberships: AD Club of Boston, Print Industry of New England (PINE), Advertising Specialties Association (ASA), Massachusetts Association of Patient Account Managers, Medical Group Management Association.
Timeline
Vice President of Sales
Credit Control Corp
09.2024 - Current
Regional Vice President, Sales
CASCADE 365
04.2022 - 09.2025
Regional Vice President, Sales
HBCS
04.2019 - 04.2022
Director, Client Services
Medical Data Systems
09.2014 - 10.2018
Vice President of Business Development
ACTION COLLECTION AGENCY INC.
01.2008 - 01.2011
Director, Business Development
EOS/CCA
01.2002 - 01.2008
Sales Manager
UNIGRAPHIC INC.
01.1984 - 01.1997