DENISE TUTTLE
YMCA Muscatine
Princeton,United States
31
years of professional experience
Highly adaptable and results-driven professional offering a unique 30-year history spanning high-volume retail strategy and mission-critical health and wellness leadership. Expertise in translating complex data analysis into clear, actionable strategies. Proven ability to lead, manage, and build diverse teams across multiple functional areas, fostering high engagement, driving revenue generation, and consistently meeting demanding performance targets. NASM-Certified Personal Trainer, Nutrition Coach, and AFAA Group Fitness Instructor dedicated to delivering holistic, evidence-based health solutions within both corporate and non-profit settings.
Work History
Health & Wellness Director
2 Years 9 Months- Spearhead the strategic direction and execution of all member wellness programs, demonstrating competent leadership in building and managing multi-disciplinary teams (personal trainers, instructors, staff, and building supervisors).
- Significantly improved program participation and retention by developing and implementing new fitness classes for underserved communities.
- Manage operational budgets and departmental staffing, ensuring the alignment of resources with organizational goals and member needs.
- Cultivate professional staff development, training teams to execute fitness strategies that promote engagement and drive sustainable membership growth.
NASM-Certified Personal Trainer, Nutrition Coach, Group Fitness Instructor
3 Years 3 Months- Provided individualized personal training and nutrition coaching, developing holistic health and wellness plans based on evidence-based practice and client objectives.
- Managed all aspects of a self-employed fitness business, including client acquisition, scheduling, billing, and retention.
Divisional Merchandise Manager
10 Years 3 Months- Provided executive oversight and strategic direction for proprietary brand programs and merchandising across Missy and Petite Better Sportswear, responsible for maximizing ROI across the company.
- Drove profitability by developing and implementing comprehensive merchandising strategies, setting quality standards, managing vendor development, and dictating product pricing and packaging.
- Deployed and interpreted comprehensive data analysis of divisional performance, using metrics to inform future merchandising strategies, forecast demand, and establish strategic targets for price and style life cycle.
- Managed internal teams, streamlining the delivery of clear product messaging to maximize sales and ensure organizational alignment with market trends.
Buyer (Better Sportswear)
5 Years- Negotiated directly with vendors to achieve optimal pricing and payment options; oversaw cost management to identify areas of potential cost reduction and analyze the impact of pricing changes for merchandise.
- Led inventory management, forecasting purchasing needs, and collaborated with relevant departments to evaluate inventory levels and facilitate sustainable growth.
- Cultivated vendor relationships and managed supplier performance, conducting routine supplier business reviews and evaluating compliance.
Assistant Buyer (Suits, Dresses and Moderate Sportswear)
4 MonthsStore Manager / Merchandising Manager
9 Years 9 Months- Managed daily operations, supervising operational and organizational standards of the store.
- Owned administrative tasks, while monitoring inventory levels, and developing business strategies.
- Identified new suppliers and products that reflected consumer preferences to drive sales.
- Trained and coached merchandising staff to ensure that the product assortment reflected branding, seasonal, and customer demand.
Education
BAS | Bachelor of Applied Science - Human Relations, Aging and Longevity
Minors | Human Relations | Aging and Longevity
Skills
Certifications: NASM-Certified Personal Trainer
Nutrition Coach
AFAA Group Fitness Instructor
Key Skills: P&L Oversight
Revenue Forecasting
Strategic Merchandising
Inventory Management
Program Development
Team Building & Mentoring
Vendor Relations
Health & Wellness Program Design
Performance Analysis.
Timeline
Health & Wellness Director
YMCA Muscatine
09.2023 - CurrentRead More
NASM-Certified Personal Trainer, Nutrition Coach, Group Fitness Instructor
Self-Employed
06.2020 - 09.2023Read More
Divisional Merchandise Manager
Dillard’s East Division
03.2010 - 06.2020Read More
Buyer (Better Sportswear)
Dillard’s East Division
03.2005 - 03.2010Read More
Assistant Buyer (Suits, Dresses and Moderate Sportswear)
Dillard’s East Division
11.2004 - 03.2005Read More
Store Manager / Merchandising Manager
GAP
02.1995 - 11.2004Read More
University of Iowa
BAS | Bachelor of Applied Science from Human Relations, Aging and Longevity
Read More