DENISE REINA
New York City,NY
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
11
11
years of professional experience
Work History
Senior Growth Marketing Manager, Paid Social
Point
2025.03 - Current
- Own full-funnel paid social strategy for a consumer finance brand across Meta and emerging channels, scaling acquisition while holding CAC and cost-per-funded efficiency.
- Manage multi-channel media budgets with continuous optimization against CAC, ROAS, and downstream lead and customer value — balancing scale with profitability.
- Build and run a structured A/B testing roadmap across audiences, creative, bidding, and landing-page experience, translating results into recommendations for senior leadership.
- Partner with Performance Creative, Product, Analytics, and Sales to develop and test high-converting creative and align paid social with the broader growth roadmap.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Analyzed campaign performance data to adjust tactics and maximize ROI.
Senior Manager, Paid Social Acquisition
SmartAsset
2021.10 - 2025.03
- Directed paid social acquisition across Meta, Instagram, TikTok, LinkedIn, and X — managing $5M+ in quarterly media investment for direct response, lead generation, and growth.
- Owned performance optimization across acquisition programs — creative testing, audience expansion, bid strategy, and landing-page feedback — against CVR, CPA, and ROI goals.
- Built ROI-positive lead generation strategies connecting consumer engagement, product priorities, and media investment across multiple channels.
- Partnered with internal stakeholders and media partners on forecasting, reporting, and channel strategy.
Growth Marketing Consultant / Associate Director, Social
Social Hustle
2023.01 - 2025.01
- Advise clients on paid social strategy, customer acquisition planning, and performance measurement across Meta and additional channels.
- Build KPI frameworks, reporting cadences, and test roadmaps that help teams evaluate performance and make sharper investment decisions.
- Deliver strategy and performance presentations for clients in consumer finance, DTC, and media.
Senior Paid Social Manager
Datalot & YellowHammer Media Group
2018.03 - 2021.10
- Managed $50K-$1M in quarterly digital media budgets across an agency portfolio, balancing performance goals, creative testing, and account efficiency.
- Planned and executed Facebook campaigns from planning through creative, launch, optimization, and post-campaign review.
Media Buyer
iProspect
2017.01 - 2018.03
- Paid social execution end to end — account setup, strategy, QA, reporting, and optimization — plus consumer research to define KPIs.
Digital & Social Media Specialist
Live Nation
2015.09 - 2017.09
- Integrated digital campaigns across social, search, and display; reporting on social-driven sales, audience growth, and sentiment.
Education
Bachelor of Arts -
SUNY Geneseo
Geneseo, NY2012-01
Skills
- Paid Social Strategy
- Performance Marketing
- Customer Acquisition
- Funnel Optimization
- Creative Testing
- Experimentation
- Attribution & Measurement
- Media Buying
- Budget Planning
- Forecasting
- Lifecycle Marketing
- Lead Generation
- Executive Reporting
Timeline
Senior Growth Marketing Manager, Paid Social
Point
2025.03 - Current
Growth Marketing Consultant / Associate Director, Social
Social Hustle
2023.01 - 2025.01
Senior Manager, Paid Social Acquisition
SmartAsset
2021.10 - 2025.03
Senior Paid Social Manager
Datalot & YellowHammer Media Group
2018.03 - 2021.10
Media Buyer
iProspect
2017.01 - 2018.03
Digital & Social Media Specialist
Live Nation
2015.09 - 2017.09
Bachelor of Arts -
SUNY Geneseo
Platforms & Tools
Paid Media Platforms: Meta, TikTok, LinkedIn, X/Twitter, Google Ads, Reddit Ads, Yahoo DSP
Tools & Analytics: Google Analytics, Excel, Canva, Adobe Photoshop, ChatGPT, Claude, Gemini, Perplexity, Adobe Firefly, Presentation Development, Executive Reporting