Summary
Overview
Work History
Education
Skills
Websites
Certification
Volunteer Experience
Links
Timeline
Generic
April Mae

April Mae

Denham Springs,United States of America

Summary

Expert in social media management and digital marketing with a proven track record of developing engaging content that drives audience interaction. Experienced in executing both paid and organic strategies for leading brands while fostering community engagement. Proficient in leveraging automation and AI to enhance workflow efficiency and optimize content strategies, complemented by a background in graphic design for cohesive brand representation.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Director of Paid Social

Bridge & Blossom
03.2025 - Current
  • As Director of Paid Social at Bridge & Blossoms, I lead the strategy and execution of performance-driven campaigns across Meta, TikTok, Pinterest, and more.
  • I specialize in turning creative ideas into high-converting ads that reflect our brand's heart and mission.
  • From media planning to optimization, I ensure every campaign drives meaningful results while staying aligned with our values.

Sr. Channel Analyst: Social

BBQGuys
Baton Rouge
10.2017 - 03.2025
  • I led the development and execution of full-funnel paid/organic social strategies across platforms, with a focus on ad performance, audience targeting, and content alignment.
  • I collaborated with creative and marketing teams to ensure messaging consistency, optimized campaigns based on performance data, and managed content calendars to support brand growth and engagement goals.

Social Media Strategist

SiteTuners
06.2021 - 06.2022
  • Managed social needs paid and organic for multiple clients and industries.

Digital Media Specialist

Allbrands.com
Baton Rouge
04.2017 - 10.2017
  • Graphic Designer, Web Editor/Designer, Social Media Management for 8 retail store locations and web store.

Graphic Designer & Social Media Manager

Certified Alarm Systems
01.2017 - 04.2017
  • Graphic Designer, Web Editor/Designer, Social Media Management.

Web Application Developer

Allbrands.com
08.2015 - 01.2017
  • Graphic Designer, Web Editor/Designer, Social Media Management for 8 retail store locations and web store.

Graphic Designer, Web Editor/designer, Social Media Manager

Certified Alarm Systems
12.2011 - 08.2015
  • Graphic Designer, Web Editor & Social Media Manager.

Graphic/ Web Designer

Media DPI, LLC
Baton Rouge
07.2011 - 11.2011
  • Graphic Designer for all print, web and social media marketing/advertising.

Lead Graphic/Web Designer & Social Media Specialist

Certified Alarms Systems
Denham Springs, United States
08.2007 - 08.2011
  • Graphic Designer for all print, web and social media marketing/advertising.

Graphic Designer

Lamar Advertising
10.2007 - 05.2008
  • Design outdoor billboards for many clients. Average 75 designs per day.

Education

B. A. - Graphic Design

Delta College
01.2002

diploma - Art

Walker High School
01.1999

Skills

  • Graphic design
  • Branding
  • Social media management
  • Organic campaigns
  • Paid campaigns
  • Full-funnel marketing strategies
  • Creative storytelling
  • Data-driven optimization
  • Brand development
  • Content creation
  • Visual design
  • AI-powered automation tools
  • Streamline workflows
  • Drive scalable results
  • Cohesive brand experiences
  • Increasing engagement
  • Measurable ROI
  • Paid social strategy
  • Campaign optimization
  • Audience targeting
  • Data analysis
  • Media planning
  • Performance metrics
  • Content management
  • Project management
  • Problem solving
  • Performance measurement
  • Business strategy

Certification

Facebook Certified Digital Marketing Associate, Meta, 06/01/20, Present, Facebook Certified Digital Marketer

Volunteer Experience

Baton Rouge Quilts For Kids, Social Media & Marketing, 04/01/15, 04/01/17, Custom web graphics, social media marketing and management, print materials as needed for Quilts For Kids Baton Rouge Chapter.

Links

  • Portfolio, Artbyaprilmae.com
  • Artworks Instagram @artbyaprilmae

Timeline

Director of Paid Social

Bridge & Blossom
03.2025 - Current

Social Media Strategist

SiteTuners
06.2021 - 06.2022

Sr. Channel Analyst: Social

BBQGuys
10.2017 - 03.2025

Digital Media Specialist

Allbrands.com
04.2017 - 10.2017

Graphic Designer & Social Media Manager

Certified Alarm Systems
01.2017 - 04.2017

Web Application Developer

Allbrands.com
08.2015 - 01.2017

Graphic Designer, Web Editor/designer, Social Media Manager

Certified Alarm Systems
12.2011 - 08.2015

Graphic/ Web Designer

Media DPI, LLC
07.2011 - 11.2011

Graphic Designer

Lamar Advertising
10.2007 - 05.2008

Lead Graphic/Web Designer & Social Media Specialist

Certified Alarms Systems
08.2007 - 08.2011

B. A. - Graphic Design

Delta College

diploma - Art

Walker High School

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